News

MyDataWork Brings Analytics Work Context to AWS Marketplace

MyDataWork is taking aim at a less visible problem in enterprise analytics: organizations often have plenty of data tools, but lack a unified understanding of the work those tools produce. The company has now made MyDataWork for Teams available through AWS Marketplace, giving AWS customers a procurement path for a shared workspace designed to catalog analytical assets, connect them to business...

marketing 24 Aug 2026

Driscoll’s Faces Lawsuit Over Alleged Greenwashing of Berry Marketing

Driscoll’s is facing a new legal challenge over its environmental marketing, with Toxin Free USA, Organic Consumers Association and Beyond Pesticides alleging that the berry company misled consumers about the sustainability of its farming and production practices. The complaint, filed August 14 in D.C. Superior Court under the District of Columbia Consumer Protection Procedures Act, seeks an...

marketing 24 Aug 2026

K2view Named Leader in 2026 Enterprise Data Fabric SPARK Matrix

K2view has been recognized as a Leader and Ace Performer in QKS Group's 2026 SPARK Matrix for Enterprise Data Fabric, placing the company among vendors evaluated for their technology capabilities, competitive differentiation and market positioning. The recognition comes as enterprises increasingly confront a less visible obstacle to deploying AI agents: fragmented operational data. Large...

data management 24 Aug 2026

ipjar Expands Leadership as AI Reshapes Customer Screening

Ripjar is strengthening its executive team as financial institutions increasingly look to artificial intelligence to modernize anti-money laundering (AML), sanctions screening and customer risk management. The company has appointed Conrad Nicholas as Chief Product Officer and Katie Miller as VP Marketing. Nicholas will oversee product strategy and the company's technology roadmap, while Miller...

customer experience management 24 Aug 2026

Artprice Pushes AI-First Strategy as Ehrmann Family Increases Stake

Artmarket.com is doubling down on an unusual AI strategy: rather than building a general-purpose chatbot, its Artprice business is developing proprietary, domain-specific AI systems trained around a vast archive of art-market information. The company said the Ehrmann family and majority shareholder Groupe Serveur intend to increase their holdings in Artmarket.com through additional share...

marketing 24 Aug 2026

Inspira Enterprise Expands into Australia to Scale AI-Driven Cybersecurity

Inspira Enterprise has entered the Australian market, extending its cybersecurity and digital transformation operations into a region where enterprise technology investment is increasingly tied to both artificial intelligence and cyber resilience. The company says its Australian operations will combine local talent and engagement with its global cybersecurity capabilities, technology partnerships...

digital transformation 24 Aug 2026

Checkmate Launches mate AI Marketing Platform for 700+ Brands

As marketers lose access to third-party tracking signals, Checkmate is taking a different route: build a large consented shopper network first, then turn that behavioral data into an AI-powered marketing platform. The company has unveiled mate, an AI marketing platform already used by more than 700 brands, including Everlane, Billabong, Brooklinen, Malbon and JD Sports. The advertising industry's...

marketing 21 Aug 2026

Stratforce.one Puts Marketing Strategy Directly Into Business Execution

Marketing strategy often ends where implementation begins. Stratforce.one is betting that the gap between the two is where businesses lose the most value. The strategy practice has introduced a four-stage model—Diagnose, Design, Launch and Optimize—that keeps the team responsible for a strategy involved through execution, from market positioning and revenue models to distribution, customer...

marketing 21 Aug 2026