Zixi Powers OKAST’s Global FAST Expansion With Live Video Delivery at Scale | Martech Edge | Best News on Marketing and Technology
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Zixi Powers OKAST’s Global FAST Expansion With Live Video Delivery at Scale

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Zixi Powers OKAST’s Global FAST Expansion With Live Video Delivery at Scale

Zixi Powers OKAST’s Global FAST Expansion With Live Video Delivery at Scale

PR Newswire

Published on : Aug 27, 2025

French media distribution platform OKAST is going global—and it’s bringing Zixi along for the ride. The company behind more than 180 FAST and linear channels has chosen Zixi’s Software-Defined Video Platform (SDVP) and ZEN Master orchestration tools to ensure reliable, scalable live streaming to more than 80 platforms worldwide.

The partnership is part of Zixi’s new Global Partner Program, which aims to build stronger alliances across the media ecosystem and help broadcasters, streamers, and distributors deploy next-gen live workflows.

Why the Switch? Scaling FAST Without Breaking Infrastructure

OKAST’s previous delivery stack had hit its limits. As the channel count climbed past 100 and demand spread from Europe to Latin America, the cracks showed: latency issues, blackouts, ballooning cloud costs, and too much manual overhead.

Zixi gives us control, visibility, and the ability to scale. It’s a foundational part of our infrastructure moving forward,” said Cedric Monnier, CEO and Co-founder of OKAST.

Now, with Zixi’s SDVP and centralized monitoring through ZEN Master, OKAST can:

  • Deliver broadcast-grade live streams to any partner without rebuilding its architecture.

  • Gain real-time diagnostics and automated alerts to cut support tickets and manual fixes.

  • Reduce operational costs while improving reliability and uptime.

FAST Growth, Global Reach

The move is timely. FAST (Free Ad-Supported Television) is exploding as cord-cutters seek out free, ad-backed alternatives to subscription-heavy streaming. Analysts expect the FAST market to hit double-digit growth over the next five years, especially in emerging markets.

For OKAST, which already runs a diverse portfolio of FAST channels, Zixi provides the backbone to expand aggressively into APAC and Latin America while keeping delivery costs sustainable.

Our previous stack worked for a handful of channels, but not for 100-plus,” Monnier admitted. “Zixi provides better reliability at a lower cost. It enables us to grow sustainably.”

Zixi’s Broader Play

For Zixi, the deal underscores its strategy of embedding itself deeper into the live-streaming supply chain. Through the Zixi Enabled Network Partner Program, the company is offering partners like OKAST access to enablement resources, joint marketing, and tighter integration support.

As the global demand for FAST and live content delivery scales, companies like OKAST need flexible, intelligent, and cost-efficient infrastructure to stay ahead,” said Jonathan Low, VP Channel Sales and Partnerships at Zixi.

The Bottom Line

With this partnership, OKAST not only shores up its current operations but also sets the stage for global expansion at scale. For Zixi, it’s another proof point that its platform isn’t just a transport layer—it’s fast becoming the infrastructure of choice for next-gen broadcast-quality streaming.

 

The FAST arms race is heating up, and for OKAST, having Zixi as its backbone may be the difference between buffering and breaking out.

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