Inspira Enterprise has entered the Australian market, extending its cybersecurity and digital transformation operations into a region where enterprise technology investment is increasingly tied to both artificial intelligence and cyber resilience. The company says its Australian operations will combine local talent and engagement with its global cybersecurity capabilities, technology partnerships...
digital transformation 24 Aug 2026
As marketers lose access to third-party tracking signals, Checkmate is taking a different route: build a large consented shopper network first, then turn that behavioral data into an AI-powered marketing platform. The company has unveiled mate, an AI marketing platform already used by more than 700 brands, including Everlane, Billabong, Brooklinen, Malbon and JD Sports. The advertising industry's...
marketing 21 Aug 2026
Marketing strategy often ends where implementation begins. Stratforce.one is betting that the gap between the two is where businesses lose the most value. The strategy practice has introduced a four-stage model—Diagnose, Design, Launch and Optimize—that keeps the team responsible for a strategy involved through execution, from market positioning and revenue models to distribution, customer...
marketing 21 Aug 2026
Scaling localized advertising across hundreds of markets has traditionally meant adding more people to handle campaign setup, creative updates, pacing and reporting. LT.agency says it has taken a different route. After a year using Fluency's agentic advertising platform, the agency reports a 98% reduction in ad refresh time while expanding its multi-location campaign operations without adding...
marketing 21 Aug 2026
Retail media is moving deeper into annual media planning as agencies and brands look for advertising environments that connect consumer discovery with measurable commerce outcomes. Ascendant Network is bringing that shift into focus with SHOWCASE, a new event positioning itself as the first retail and commerce media upfront, where major agency groups and independent buyers will preview network...
marketing 21 Aug 2026
Malaysia's technology retail sector is turning e-waste collection and sustainable consumption into a customer-engagement strategy as ALL IT Hypermarket launches the second edition of Tech The Emissions Down (TTED). Running through December 31, 2026, the campaign combines e-waste recycling, green technology purchases and digital rewards, with Atome and Blueshark Malaysia joining as partners. The...
marketing 21 Aug 2026
EVERSANA is broadening the reach of its AI-powered commercialization platform beyond marketing agency operations, adding capabilities for medical affairs, market research, commercial operations and field sales engagement. The expansion reflects a wider shift in the pharmaceutical industry from isolated generative AI experiments toward connected enterprise workflows designed to improve efficiency...
marketing 21 Aug 2026
Southeast Asia's professional audiovisual market is getting a new regional meeting point as Prolight + Sound prepares to launch its Bangkok edition for the first time. Scheduled for September 30 to October 2, 2026, at the Bangkok International Trade & Exhibition Centre, Prolight + Sound Bangkok will bring international AV, lighting, music and entertainment technology companies together with...
marketing 21 Aug 2026
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