marketing automation
Published on : Sep 4, 2025
Helm, a leading provider of tech-enabled consulting, brand marketing, and engagement services, has expanded its automotive portfolio with two new initiatives in partnership with Stellantis, aiming to strengthen fleet support, collision repair, and wholesale parts operations.
The first program, Mopar Fleet, spotlights Stellantis’s centralized billing system, Servicent. The platform allows fleets of all sizes to access services at any of Mopar’s 2,600 U.S. dealerships while receiving one consolidated monthly bill. Servicent also offers pre-authorization features, giving fleet managers better cost control and operational efficiency.
Frank Donnelly, Helm’s EVP of Retail Network Solutions, is leading the effort alongside a five-member team, working closely with Stellantis’s Fleet organization. Two additional Helm team members will manage administrative functions supporting Servicent.
Helm also introduced five Wholesale Managers to enhance Stellantis’s physical Business Centers. Their mission: support collision and wholesale mechanical operations by connecting repair shops and dealerships with Mopar programs, tools, and parts.
While much collision work occurs outside dealership networks, ensuring access to quality parts and guidance is key. The Wholesale Managers will help independent repair shops servicing older vehicles and ensure Stellantis dealers supply the necessary parts and resources for efficient repairs.
“Building teams dedicated to support and delivering value-driven solutions underscores Helm’s commitment to advancing the automotive industry,” said Ryan Maguire, CEO of Helm. “By strengthening fleet service and wholesale parts operations, we’re helping Stellantis and Mopar dealers better serve customers wherever and however they maintain their vehicles.”
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