Marketing leaders are under pressure to prove ROI, balance budgets, and figure out which channels are worth the spend. It’s no surprise, then, that Forrester’s latest look at marketing measurement and optimization vendors is generating buzz.

In its Q3 2025 “Marketing Measurement and Optimization Services Landscape”, Forrester recognized Marketbridge as a “notable provider.” The consulting and marketing firm specializes in helping enterprises plan, measure, test, and recalibrate their investments across the funnel—upper, mid, and lower—driving growth and sales in the process.

A Data-First Approach to Measurement

Marketbridge staked its spot in the report by showcasing three core scenarios: attribution modeling, data quality diagnostics, and owned/earned media measurement. Each plays into the firm’s pitch of speed and accuracy.

Chief Analytics Officer Andy Hasselwander contrasted Marketbridge’s approach with traditional measurement providers: “Our data-driven approach delivers real-time, accurate answers—getting to the truth in one day, while other comparable offerings take over three months.”

That speed, paired with a five-year media mix view, is a key differentiator. While most services focus on immediate results, Marketbridge positions itself as the long-range partner—helping brands plan strategically instead of chasing quarterly wins.

Why It Matters Now

The recognition comes as marketers shift from short-term demand generation to more authoritative, brand-building strategies—a pivot fueled by AI-powered search engines and the need to future-proof visibility. Channels that were once considered unmeasurable, such as earned media, are increasingly part of the equation.

By tackling upper-funnel investments head-on and quantifying their long-term effects, Marketbridge is aiming to fill a measurement gap that rivals often overlook.

The Bigger Picture

The marketing measurement landscape is crowded, with players ranging from specialized analytics firms to large consultancies. Forrester’s report highlights not only the complexity of the vendor ecosystem but also the heightened demand for providers that can bridge data accuracy, speed, and foresight.

Marketbridge’s inclusion signals that its model—speedy insights today, strategic guidance for tomorrow—resonates with an industry in flux. For CMOs staring down shrinking budgets and rising expectations, that blend could prove more valuable than ever.

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