News

Pizza Hut Turns Football’s “Hut” Call Into a Gameday Marketing Platform

Pizza Hut is using one of football’s most recognizable play calls as the centerpiece of a new U.S. sports marketing campaign, partnering with Pepsi and Buffalo Bills quarterback Josh Allen to position the restaurant brand as part of the gameday ritual. The campaign, titled “Gameday Starts With the Hut,” combines a national advertising push with limited-time food offers, interactive social...

marketing 25 Aug 2026

Wendy’s Names Tariq Hassan Chief Marketing and Customer Growth Officer

The Wendy’s Company has appointed former McDonald’s executive Tariq Hassan to a newly created marketing and customer growth role as the fast-food chain looks to strengthen brand engagement, digital capabilities and profitable growth. The Wendy’s Company has named Tariq Hassan chief marketing and customer growth officer, creating a broader executive mandate that combines marketing, customer...

customer experience management 25 Aug 2026

Singapore Tourism Board and Mafengwo Bring AI Travel Planning to Beijing

The Singapore Tourism Board (STB) and Chinese travel platform Mafengwo have launched an immersive AI-focused tourism experience in Beijing, extending a multi-year partnership aimed at using artificial intelligence to personalize how Chinese travellers discover and plan trips to Singapore. Called the Singapore AI Inspiration Lab – Lion City Adventure • More Fun, More You, the pop-up opened August...

marketing 25 Aug 2026

FIT Names Kimberly Fasting-Berg as First Chief Marketing Officer

The Fashion Institute of Technology has appointed Kimberly Fasting-Berg as its first chief marketing officer, adding an enterprise marketing role as the college targets global growth, enrollment and industry partnerships. The Fashion Institute of Technology (FIT) has appointed Kimberly Fasting-Berg as its inaugural chief marketing officer, creating an enterprise-wide marketing leadership position...

digital marketing 25 Aug 2026

ZoomInfo Expands MCP Integration Across Salesforce and Slack AI

ZoomInfo is expanding the availability of its Model Context Protocol (MCP) integration through Salesforce's AgentExchange, bringing its business-to-business data and go-to-market intelligence into Slack's built-in AI assistant. The update connects GTM.AI, ZoomInfo's headless go-to-market context layer, with Slackbot through ZoomInfo MCP. Customers whose Slack plans include Slack AI can use...

marketing 25 Aug 2026

ibi Launches Agentic AI Engine to Move Enterprise BI Toward Action

ibi, a business unit of Cloud Software Group, has launched a conversational agentic AI assistant embedded in its WebFOCUS Data & Analytics Platform, positioning the technology as an evolution from traditional business intelligence dashboards toward automated analysis and operational decision-making. The announcement was made at ibi's annual customer summit in New York City. The company says the...

marketing 25 Aug 2026

postcardMania Launches SmartTouch for CRM-Triggered Direct Mail

PostcardMania has introduced SmartTouch Automated Mailers, a CRM-triggered direct mail solution designed to connect physical marketing with automated sales and customer engagement workflows. PostcardMania has launched SmartTouch Automated Mailers, a new product from its PCM Integrations division that allows businesses to automatically send physical mail based on prospect and customer activity...

customer engagement 25 Aug 2026

Litera Adds AI Search and Growth Intelligence for Law Firms

Litera is expanding its legal technology platform with AI-powered firm search and business-development intelligence designed to help law firms turn internal matter, client and relationship data into actionable information. Announced at ILTACON 2026 in Nashville, the updates extend Litera's Lito legal AI agent and Foundation platform into areas beyond legal workflow automation, including knowledge...

marketing 25 Aug 2026