Marketing investment funds across borders is a regulatory minefield, and Hong Kong just became the latest jurisdiction where compliance headaches get easier. Zeidler Group, the legal and compliance firm specializing in the global funds industry, has expanded its Marketing Material Review Tool (MMR-Tool) to include Hong Kong.

The upgrade brings Hong Kong’s fund distribution rules directly into the platform, covering key frameworks like the Hong Kong Code on Unit Trusts and Mutual Funds, the Advertising Guidelines for Collective Investment Schemes, and the FAQ guidance on advertising materials. In practice, it means asset managers can now review fund marketing content against Hong Kong’s requirements with a few clicks—no manual cross-checking needed.

Why It Matters

Hong Kong remains one of Asia’s most important fund distribution hubs, particularly for European funds targeting the region. Adding its regulatory framework makes the MMR-Tool significantly more useful for asset managers juggling compliance in multiple markets.

“Hong Kong marks another important milestone in our commitment to deliver global, tech-enabled compliance solutions,” said Scott Parkin, Head of US at Zeidler Group. “With Hong Kong being a leading distribution hub, our clients can now streamline their processes across yet another key market.”

More Than Just Coverage

The expansion isn’t just about geography. Zeidler has also broadened the tool’s language support to include simplified and traditional Chinese, making it more accessible for both local and global teams.

“The MMR-Tool is now even more equipped to support on-the-ground and strategic global fund distribution,” said Serena Goldberg, EVP of Product & Services.

LLM Meets Legal Expertise

The MMR-Tool combines large language model (LLM) technology with Zeidler’s in-house legal team to deliver jurisdiction-specific, rapid reviews of marketing materials. For asset managers, that translates to less manual work, faster approvals, and stronger compliance oversight.

It’s already trusted by more than 160 global asset managers across major markets including the US, EU/EEA, UK, Singapore, Switzerland, and the UAE—with Hong Kong now in the mix and more jurisdictions on the way.

The Bigger Picture

As regulators worldwide tighten scrutiny of fund advertising, tools like Zeidler’s are becoming indispensable. The push toward automation reflects an industry reality: global fund distribution is only getting more complex, and asset managers can’t afford bottlenecks—or compliance missteps.

By embedding Hong Kong’s rules, Zeidler is signaling that global coverage isn’t just a long-term goal, but an active roadmap. For firms marketing across multiple continents, that could mean one less sleepless night for compliance officers.

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