News

Optimove Integrates Viber as a New Marketing Channel with MMDSmart

MMDSmart, a leader in business messaging, CPaaS, and call center solutions, has announced an exciting partnership with Optimove, the pioneering Customer-Led Marketing Platform. This collaboration introduces Viber, the cross-platform messaging app, as an integrated marketing channel within Optimove's suite of tools. This integration provides Optimove clients with a unique opportunity to enhance...

technology 7 Jan 2025

Muck Rack Acquires Ruepoint to Enhance Media Intelligence Services

Muck Rack, a leader in PR software innovation, has announced the acquisition of Ruepoint, a top global media intelligence company. This strategic move strengthens Muck Rack’s capabilities, enhancing its media intelligence services with curated monitoring, executive digests, and actionable insights. Following its September 2024 acquisition of the social media platform Keyhole, Muck Rack is...

business 7 Jan 2025

Universal Ads by Comcast: Simplifying Premium TV Advertising

Comcast has unveiled Universal Ads, a groundbreaking TV advertising platform designed to simplify access to premium video advertising. Ahead of the Consumer Electronics Show, Comcast announced this one-stop solution to empower advertisers of all sizes with direct access to premium content from industry-leading media companies. Built on FreeWheel’s cutting-edge ad technology, Universal Ads will...

advertising 7 Jan 2025

AdLogic CPM+ by CRI: Revolutionizing In-Store Retail Media Networks

Creative Realities, Inc., a leading provider of digital signage and media solutions, has unveiled AdLogic CPM+TM, an advanced campaign planning and management platform designed for in-store retail media networks. By integrating programmatic functionalities within a unified AdTech stack, the platform empowers advertisers and publishers to manage, optimize, and execute campaigns seamlessly. Key...

business 7 Jan 2025

Bob Lord Appointed President of Horizon Media Holdings to Lead Growth and Innovation

Horizon Media Holdings has appointed Bob Lord as its new President, a pivotal leadership role aimed at accelerating the company’s growth. Lord brings over three decades of experience at the intersection of marketing, media, and technology, with a strong background in digital transformation. His leadership will focus on meeting client demands and creating value across Horizon’s diversified...

marketing 6 Jan 2025

Experian Launches "Tackling Life by Experian" Campaign with Top Athletes

Experian is starting 2025 with a new ad campaign aimed at encouraging Americans to take charge of their finances. Titled "Tackling Life by Experian," the campaign features quarterback Jordan Love and his fiancé, Ronika Stone, alongside All-Pro linebacker Fred Warner and his wife, Sydney. The goal is to inspire people to save time and money through Experian's tools, such as subscription...

business 6 Jan 2025

Motivus Achieves Microsoft Solution Partner Status for Data & AI, Digital Innovation

Motivus is proud to announce its achievement of the prestigious Microsoft Solution Partner status, placing the company among an elite group of global Microsoft partners. This certification recognizes Motivus’s expertise in two key areas: Data and AI Solutions and Digital and Application Innovation, further validating the company's commitment to delivering cutting-edge solutions. Microsoft...

technology 6 Jan 2025

GTS Revolutionizes State and Local Government Constituent Experience with AI Solutions

State and Local Government organizations have long been viewed as slow, siloed, and outdated when it comes to constituent engagement. Constituents often endure long hold times, repetitive questions from different agents, and the inconvenience of resubmitting documents. At Global Technology Solutions, Inc. (GTS), we're redefining how state and local governments serve their populations, beginning...

technology 6 Jan 2025