Productsup, a leader in Product-to-Consumer (P2C) software, has announced the return of its co-founder Johannis Hatt as CEO. Hatt, who originally founded the company in 2010 and guided it through pivotal growth stages, steps into this leadership role to drive the company’s next phase of innovation and expansion. He succeeds Vincent Peters, who served as CEO since 2021 and led Productsup during a transformative period for the commerce industry.

1. Johannis Hatt’s Leadership Journey

   • Co-founded Productsup in 2010 with Kai Seefeldt and Marcel Hollerbach.
   • Played a key role in establishing the company's vision and capital-efficient growth.
   • Served as an advisor to the board while pursuing other endeavors since 2021.

2. Achievements Under Vincent Peters

   • Successfully led Productsup during challenging market conditions.
   • Oversaw major milestones, including platform development and P2C vision expansion.

3. Productsup’s Impact and Growth

   • Serves over 1,000 global companies, including Amazon, Google, Salesforce, SAP, and Meta.
   • Handles more monthly data requests than Google's consumer search service.
   • Secured $70M in funding in 2022 and acquired World of Content to bolster capabilities.

4. Johannis Hatt’s Vision as CEO

   • Focus on enhancing Productsup’s offerings for omnichannel sellers in the evolving retail ecosystem.
   • Drive innovation and reinvention to address the rapidly changing commerce landscape.
   • Build the next iteration of Productsup’s solutions to empower brands globally.

5. Looking Ahead

   • Top priorities include profitable growth, continuous innovation, and meeting evolving customer demands.
   • Aims to solidify Productsup’s market position as a leader in P2C software.

The return of Johannis Hatt as CEO marks an exciting chapter for Productsup. With his leadership and deep industry expertise, Productsup is poised to continue redefining the product-to-consumer ecosystem and empowering brands to thrive in the diverse and fast-paced commerce landscape.