VDX.tv, a global leader in video advertising technology, has announced the appointment of Penélope Lima as Head of Sales Strategy and Solutions globally, as well as Head of Client Partnerships – Spain. This dual role highlights Lima's expertise and aims to support the rising demand for premium, omnichannel video advertising experiences worldwide.

1. VDX.tv’s Market Impact

   • Recognized for its award-winning campaigns, including:
     • Lancôme: Winner of The Wires Global 2023 for “Best Use of CTV Technology.”
     • Renault Group: Winner in the same category at The Wires Global 2024.
   • Provides targeted and interactive video advertising solutions across premium OLV, mobile, CTV, OTT, and DOOH inventory.

2. Penélope Lima’s Career Journey

   • 18+ years in digital marketing and advertising: Proven expertise in sales, product development, and supply strategy.
   • Career Milestones:
     • Joined Advertising.com/AOL in 2006 as Media Account Manager and Marketing Manager.
     • Played a pivotal role in launching VDX.tv’s Madrid office as Media Director – Spain and Italy in 2010.
     • Most recently served as Head of Supply Strategy Global at VDX.tv.

3. Recent Contributions

   • Focused on developing innovative products like DOOH and programmatic selling.
   • Shaped the company’s global sales strategy for client partnerships.

4. New Responsibilities

   • Global Role:
     • Develop and position new products and solutions for omnichannel impact.
     • Craft go-to-market, sales, and marketing strategies for clients across the US, Canada, EMEA, and APAC.
     • Foster strong relationships with global brands.
   • Regional Role (Spain):
     • Oversee agency and client partnerships in Spain.
     • Ensure delivery of top-tier advertising solutions tailored to client needs.

5. Vision and Leadership

   • Lima’s goal is to continue driving VDX.tv’s growth by curating premium brand experiences and addressing evolving client demands through innovation.

Quote from Penélope Lima

"Transitioning from supply to client partnerships is an exciting step in my career. I’m eager to contribute to VDX.tv’s growth and the global digital industry by developing effective sales strategies and creating innovative solutions for our clients and agencies worldwide."

With Penélope Lima’s appointment, VDX.tv is poised to strengthen its position as a leader in omnichannel video advertising, driving innovation and delivering impactful solutions to clients globally and regionally.