Zeta Global, an AI-powered marketing cloud leader, has announced the appointment of Pamela Lord as President of Customer Relationship Management (CRM). With over 25 years of expertise in marketing technology, Pamela Lord’s leadership marks a significant milestone in Zeta's journey toward redefining customer engagement through data-driven solutions.

1. About Pamela Lord’s Appointment

   • Pamela Lord is a seasoned martech professional with 25+ years of experience in data, technology, and customer-focused strategies.
   • Former Group Vice President and General Manager at Oracle, leading B2B and B2C marketing cloud initiatives.

2. Role at Zeta Global

   • Reporting to Steven Gerber, Zeta’s President.
   • Overseeing go-to-market strategy and customer development for Zeta's CDP, ESP, and mobile solutions.
   • Focusing on driving growth and retention use cases for enterprise clients.

3. Leadership Endorsements

   • David A. Steinberg, Co-Founder and CEO of Zeta, praised Pamela for her strategic vision, operational excellence, and deep industry relationships.
   • Steven Gerber highlighted her ability to navigate transformative times, especially as generative AI reshapes marketing dynamics.

4. Statements from Pamela Lord

   • Excited to contribute to Zeta’s mission of placing AI at the heart of business growth.
   • Committed to helping global brands leverage the Zeta Marketing Platform for modern customer engagement.

5. Leadership Transition

   • Pamela Lord succeeds Matthew Mobley, who transitions to Chief Operating Officer (COO) while maintaining a focus on operational excellence and growth initiatives.

Pamela Lord's appointment reflects Zeta Global's commitment to attracting top talent and driving innovation in AI-powered marketing. Her expertise will be instrumental in shaping the future of CRM and enhancing customer success, positioning Zeta as a leader in the evolving marketing technology landscape.