HUMAN & TollBit Team Up for AI Bot Management and Content Monetization | Martech Edge | Best News on Marketing and Technology
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HUMAN & TollBit Team Up for AI Bot Management and Content Monetization

cybersecurity collaboration

HUMAN & TollBit Team Up for AI Bot Management and Content Monetization

HUMAN & TollBit Team Up for AI Bot Management and Content Monetization

GlobeNewswire

Published on : Jan 9, 2025

HUMAN Security, Inc., a leader in cybersecurity, has announced a strategic partnership with TollBit to combat unauthorized AI scraping bots and enable content monetization. This collaboration enhances digital security, enforces compliance with robots.txt directives, and introduces innovative revenue opportunities for publishers.

Key Highlights of the Partnership

  1. Enhanced Visibility & Control Over AI Agents

    • Offers deep insights into scraping activity from AI agents.
    • Empowers publishers to make informed decisions to protect digital assets.
  2. Advanced Robots.txt Enforcement

    • Enforces robots.txt policies for both known and unknown bots.
    • Prevents unauthorized scraping or summarization of content.
  3. Seamless Monetization Through AI Paywalls

    • Implements a paywall requiring AI bots to pay per scrape.
    • Supports enterprise-level partnerships with AI developers for consistent revenue streams.
  4. Blocking Unwanted Scrapers

    • Mitigates unauthorized bots while allowing compliant AI agents to access content ad-free.
    • Reduces invalid traffic (IVT), ensuring higher content integrity.
  5. Adaptive Learning for Real-Time Protection

    • Continuously tracks and labels AI agents across web properties.
    • Enhances detection feedback loops for quicker response to unauthorized activity.

Statements from Leadership

  • Apurva Joshi, HUMAN:
    "This partnership advances our capabilities to control and monetize unwanted traffic while empowering publishers to unlock new revenue streams.”

  • Toshit Panigrahi, TollBit:
    "We aim to help content owners monitor, manage, and monetize their data, ensuring sustainable AI scraping practices."

The HUMAN-TollBit partnership is a game-changer for content-driven enterprises, combining cutting-edge bot management with AI monetization infrastructure. By empowering publishers with visibility, control, and monetization tools, this collaboration not only combats malicious scraping but also transforms AI-driven content access into a sustainable revenue model.