Mediaocean and LiveRamp have strengthened their partnership by integrating RampID into Flashtalking, Mediaocean’s creative ad-serving platform. This breakthrough makes Flashtalking the first ad server to fully implement RampID, empowering advertisers to deliver precise, personalized campaigns at scale in a privacy-first digital landscape without relying on third-party cookies.

Key Benefits of RampID Integration

1. Personalized and Optimized Creative

   • Combine contextual signals (e.g., location, weather, or device) with RampID to create hyper-relevant ad experiences across channels.
   • Collaborate with LiveRamp’s premium network to enhance creative impact.

2. Enhanced Measurement and Performance

   • Access accurate attribution and cross-device reach for deeper campaign insights.
   • Improve performance using RampID’s durable, authenticated identity ecosystem.

3. Future-Ready Advertising

   • Seamlessly transition to cookieless workflows, adhering to evolving privacy regulations while maintaining scale and flexibility.

Industry Endorsements

• Princess Cruises leveraged the integration for cookieless personalization.
  • "The combination of identity and creative optimization makes campaigns more effective and future-ready," said Nick Charrow, Director of Media at Princess Cruises.

Strategic Impact

The partnership aligns with Mediaocean and Flashtalking’s mission to bridge creative and media silos, offering advertisers:

• Automation: Simplified workflows for omnichannel advertising.
• Intelligence: Data-driven insights to refine targeting and performance.
• Flexibility: Compatibility with privacy-first standards for sustainable advertising.

Advertisers using Flashtalking can now benefit from global scalability via LiveRamp’s ecosystem, which integrates with 165 demand-side and supply-side platforms.

Expert Commentary

Travis Clinger, Chief Connectivity & Ecosystem Officer at LiveRamp, emphasized the significance of this integration:
“Flashtalking is a leader in ad serving, and with RampID integration, advertisers can deliver personalized messaging at scale while reducing dependency on third-party cookies. This partnership enables precision, performance, and sustainability across digital campaigns.”

The integration of RampID into Flashtalking marks a pivotal moment for advertisers navigating a cookieless world. By combining robust identity solutions with dynamic creative capabilities, Mediaocean and LiveRamp are paving the way for more effective, privacy-first advertising.