RainFocus™, the next-generation event marketing platform provider, has introduced the Destination Connector, a revolutionary data integration solution with Adobe. By enabling seamless data flow between Adobe Experience Cloud and RainFocus, the Destination Connector transforms customer data into actionable insights, delivering personalized event experiences and driving greater customer loyalty.

Key Features of the Destination Connector

1. Two-Way Data Integration

   • Connects real-time customer behaviors from Adobe Experience Cloud to RainFocus, creating a unified attendee journey.
   • Complements the Source Connector, which maps RainFocus behavioral data back into Adobe Experience Platform.

2. Enhanced Personalization

   • Fuels event personalization with enriched customer profiles.
   • Enables marketers to align year-round sales and marketing data with attendee behavior for tailored experiences.

3. Streamlined Workflows

   • Facilitates seamless collaboration between sales, marketing, and event teams.
   • Provides a constant feedback loop for informed decision-making.

Leadership Insights

• JR Sherman, CEO of RainFocus:

  • "The Destination Connector, paired with the Source Connector, creates a feedback loop that enhances customer engagement and streamlines workflows, ensuring every touchpoint is meaningful."

• Stephen Ratpojanakul, Senior Director, Adobe:

  • "Real-time access to unified customer data through solutions like the Destination Connector fuels personalization at scale, accelerating deal cycles and improving win rates."

Milestones in the Adobe Partnership

1. Adobe Platinum Partnership (2023)

   • RainFocus became a Platinum Partner, solidifying its collaboration with Adobe.

2. Event Support

   • Powered the Adobe Summit 2024, hosting over 10,000 attendees and 250+ sessions.
   • Recognized as ISV Partner of the Year for Technology Innovation at the 2024 Digital Experience Partner Awards.

3. Integration with Adobe Acrobat Sign

   • Streamlined tasks for speakers, exhibitors, and attendees with dynamic, pre-populated contracts, simplifying event participation.

Strategic Impacts

The Destination Connector empowers B2B marketers and event organizers to:

• Leverage First-Party Data: Enhance personalization and improve customer engagement.
• Drive Pipeline Growth: Accelerate acquisition cycles and improve conversion rates.
• Optimize Event Marketing: Deliver high-impact, data-driven event experiences.

The introduction of the Destination Connector reinforces RainFocus’ position as a leader in event marketing innovation. Together with Adobe, RainFocus is setting a new standard for omnichannel marketing, enabling companies to connect, personalize, and optimize every aspect of the customer and attendee journey.