Innovid, a leader in advertising solutions, has unveiled Harmony Reach & Frequency for publishers in collaboration with Roku, the top TV streaming platform in the U.S. This breakthrough initiative focuses on optimizing frequency management and campaign effectiveness, offering unique advantages for publishers and advertisers alike.

Key Highlights of Harmony Reach & Frequency

1. Groundbreaking Frequency Management Solution

   • Harmony Reach & Frequency is the first holistic tool for managing ad frequency across CTV and digital video.
   • Now integrated with Roku, it helps publishers enhance the value of their ad inventory by reaching untapped audiences.

2. Advantages for Advertisers

   • Incremental Reach: Suppresses already saturated households, targeting net-new viewers.
   • Maximized Campaign Effectiveness: Reduces waste, increasing ROI on ad inventory.
   • Enhanced Frequency Management: Optimizes ad exposure to deliver measurable outcomes.

3. Strategic Insights via Roku Data Cloud

   • Roku’s integration allows seamless signal sharing, improving audience targeting precision.
   • Alignment of supply and demand-side goals enriches the overall ad experience for viewers and advertisers.

Additional Innovations in Partnership

• Harmony Direct:

  • Simplifies workflows for non-biddable TV streaming media by eliminating inefficiencies like additional tech layers and fees.
  • Roku was the first publisher to adopt this innovative feature, showcasing its commitment to simplifying the CTV ecosystem.

• Harmony Conversions:

  • Provides near real-time conversion insights, enabling publishers to refine in-flight campaigns.
  • Features include identifying high-performing attributes (e.g., geo, genre) and suppressing impressions for converted households.

Statements from Key Stakeholders

• Miles Fisher, Roku:
  “This partnership underscores our commitment to advancing the TV streaming ecosystem and aligning advertiser-viewer goals.”

• Guy Kuperman, Innovid:
  “Frequency management is an untapped opportunity for publishers to differentiate themselves and improve the CTV ecosystem.”

The partnership between Innovid and Roku exemplifies a shared vision of optimizing the CTV ecosystem. By integrating Harmony Reach & Frequency and Harmony Conversions, the two companies aim to revolutionize advertising precision, efficiency, and outcomes for publishers and advertisers alike.