News

Xsolla & AppsFlyer Partner to Enhance Mobile Game Measurement

Xsolla, a leading global video game commerce company, has partnered with AppsFlyer, a global leader in mobile measurement and attribution, to enhance Web Shop solutions for game developers. This first-of-its-kind collaboration in the gaming industry offers cross-platform measurement and attribution, helping developers optimize user engagement, revenue, and campaign performance. Features of the...

marketing 12 Feb 2025

Smarsh Appoints David Brolsma as Chief Financial Officer

Smarsh, a global leader in communications data and intelligence, has appointed David Brolsma as Chief Financial Officer (CFO). With expertise in IPO strategy, M&A, regulatory compliance, and revenue efficiency, Brolsma will play a key role in accelerating Smarsh’s next phase of growth and enhancing financial and operational excellence. David Brolsma’s Industry Expertise Brolsma brings over 20...

financial technology 12 Feb 2025

Verve Appoints Grant Gudgel as SVP of Marketing to Drive Growth

Verve, a leader in ID-less advertising technology, has appointed Grant Gudgel as SVP of Marketing to spearhead its next phase of accelerated growth. With deep expertise in digital advertising, programmatic strategy, and identity-free targeting, Gudgel will play a key role in helping Verve challenge legacy industry conventions and expand its market leadership. Grant Gudgel’s Industry Expertise...

advertising 12 Feb 2025

Yext Acquires Places Scout to Boost Local SEO and AI-Powered Insights

Yext, Inc., a leading digital presence platform for multi-location brands, has announced the acquisition of Places Scout, a top local SEO and location intelligence platform. This move strengthens Yext’s ability to provide AI-powered competitive intelligence and benchmarking to help brands optimize visibility across all search channels. Why This Acquisition Matters With AI-driven search...

digital experience 12 Feb 2025

Afiniti Appoints Jerome Kapelus as CEO to Drive AI-Powered Growth

Afiniti, Inc., a global leader in customer experience and artificial intelligence, has announced the appointment of Jerome Kapelus as Chief Executive Officer. Kapelus succeeds Hassan Afzal, who will transition into a strategic advisory role. Who is Jerome Kapelus? A seasoned executive with over 25 years of experience in leading, scaling, and transforming technology companies. Formerly held...

artificial intelligence 12 Feb 2025

Doceree Appoints Ritesh Patel as Chief Growth Officer for Global Expansion

Doceree, the world's first global network of physician-only platforms for programmatic messaging, has appointed Ritesh Patel as Chief Growth Officer. This strategic move aims to accelerate Doceree’s global expansion, enhance Point-of-Care (POC) marketing, and strengthen HCP-patient interactions through innovative digital solutions. Who is Ritesh Patel? A renowned digital evangelist with over 20...

marketing 12 Feb 2025

MHC & DTECH Partner to Enhance Customer Communications Across EMEA

MHC, a leader in SaaS-based intelligent document and workflow automation, has announced a strategic partnership with DTECH Software and Technology. This collaboration will enhance customer communication management (CCM) for regulated industries across Europe, the Middle East, and Africa (EMEA). The Growing Need for Advanced CCM Solutions Highly regulated industries, such as finance, insurance...

technology 12 Feb 2025

Webflow Appoints Adrian Rosenkranz as Chief Revenue Officer

Webflow, the industry-first Website Experience Platform (WXP), has appointed Adrian Rosenkranz as Chief Revenue Officer (CRO). In this role, Rosenkranz will lead Webflow’s global go-to-market strategy, aligning sales, marketing, and customer success to accelerate growth. The Need for Transformation in Web Experience The CMS and digital experience market is evolving, with businesses seeking...

marketing 12 Feb 2025