CPG Brands Including Mondelez, The J.M. Smucker Co. and HORMEL FOODS® Are First To Pilot Recipes

Instacart, North America's leading grocery technology company, has unveiled a suite of new advertising solutions designed to enhance consumer discovery and brand engagement on its platform. These innovative tools expand Instacart's on-platform advertising capabilities, moving beyond traditional in-aisle placements to offer brands more dynamic and immersive ways to connect with consumers.

New Advertising Solutions

• Recipes: Visual ad units featuring meal ideas with branded and complementary products.
  • Example: Finding a chicken pot pie recipe while shopping for chicken, featuring a pastry dough brand.
• Occasions: Curated collections around specific themes or moments.
  • Example: Essentials for a charcuterie board or summer barbecue supplies.
• Bundles: Strategic product pairings for quick basket building.
  • Example: Featuring laundry detergent, fabric softener, and dryer sheets together.

Benefits for Brands

• Enhanced Discovery: Helps consumers discover new products outside traditional aisles.
• Thematic Merchandising: Allows brands to create curated experiences based on themes or seasonal moments.
• Increased Conversion: Promotes brand discovery and drives conversions by inspiring consumers at key moments.

Consumer Experience

• Dynamic Shopping: Offers consumers new meal and occasion planning ideas.
  • Example: A spinach lasagna recipe served to a consumer searching for spinach.
• Ease and Inspiration: Enables consumers to quickly add all necessary ingredients to their cart.

Industry Insights

• Ali Miller, VP of Advertising Product at Instacart: Highlights the marketplace as a space where inspiration meets convenience, allowing consumers to explore new products and find recipe inspiration.
• Positive Feedback from Pilot Partners:
  • Francesca Hahn, VP of Digital Commerce at Mondelez: Notes the potential of sponsored recipes to drive consideration and spark creativity.
  • Kelly Sweeney, Director of Integrated Media at The J.M. Smucker Co.: Emphasizes the meaningful connection made with consumers through creative recipe contexts.
  • Leslie Lee, VP of Digital Experience Group at HORMEL FOODS®: Discusses the success of sponsored recipes in turning everyday ingredients into exciting culinary experiences.

Instacart's new advertising capabilities, including recipes, occasions, and bundles, build on its existing suite of advertising solutions. These tools offer brands innovative ways to engage with consumers, enhancing discovery, inspiration, and convenience throughout the shopping journey. With positive feedback from pilot brand partners, Instacart continues to innovate and improve the consumer shopping experience.

impact.com/advocate helps brands build authentic trust with new audiences through their customer base, transforming loyal customers into motivated advocates, and further provides them with the ability to manage all their partnerships in one platform

impact.com, a leading partnership management platform, has launched impact.com/advocate, a new referral marketing solution designed to help brands engage customers with tailored offers. This platform enables brands to create flexible and scalable referral programs that foster genuine customer advocacy.

1. Introduction of impact.com/advocate:

   • Customizable referral marketing solution
   • Designed to engage customers with personalized offers
   • Builds authentic and scalable customer partnerships

2. Benefits of impact.com/advocate:

   • Flexible Referral Programs: Create automated and easily manageable referral programs
   • Enhanced Customer Engagement: Streamline referral marketing to attract new customers
   • Trust and Recommendations: Leverages the power of personal recommendations over traditional advertising

3. Current Market Trends:

   • Decline in consumer trust in traditional advertising
   • High reliance on online reviews and personal recommendations
   • 90% of people check online reviews before purchasing
   • 88% find recommendations from family and friends more valuable

4. Consumer Preferences:

   • 86% of consumers value recommendations and reviews in purchase decisions
   • Only 2% find traditional ads influential
   • 65% of referrers prefer mutual rewards for recommendations

5. Platform Features:

   • Customizable Program Builder: Tailor referral programs to fit unique business goals
   • Gamification: Use leaderboards and reward exchanges to incentivize participation
   • Seamless Integration: Native integration with SaaSquatch’s customer referral software
   • Robust Analytics: Track and optimize program performance with impact.com’s tools

6. Client Success Story:

   • Hack The Box’s use of impact.com/advocate has boosted revenue and streamlined workflows
   • Integration with existing programs has eased security reviews and reduced costs

The launch of impact.com/advocate represents a significant advancement in customer referral marketing. By offering brands a unified platform to manage all types of partnerships, impact.com is set to enhance customer engagement and drive growth through personalized, scalable referral programs.

Comprehensive Measurement and Cross-Platform Video Insights Now Available for YouTube Traffic on Desktop, Mobile, and Connected TV

Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, has announced the launch of comprehensive measurement of YouTube audiences across all digital devices in the US. This new capability provides a holistic view of YouTube traffic on desktop, mobile, and connected TV (CTV), setting Comscore apart from other industry measurement providers.

Expanded YouTube Measurement

• Holistic View: Comscore now measures YouTube traffic across desktop, mobile, and CTV.
  • Previous Capabilities: Enhanced from existing reporting on desktop and mobile browsers, as well as mobile apps.
• New Feature: Integration of YouTube CTV data, inclusive of coviewing, into Video Metrix Multi-Platform.

Benefits for Clients

• Complete Reporting: Publishers receive comprehensive insights into YouTube's reach across all video platforms.
• Traffic Sharing Access: Clients can now access Traffic Sharing in YouTube CTV measurement.
• Person-Level Insights: Incorporates detailed, deduplicated video audience data across digital platforms.

Industry Impact

• Steve Bagdasarian, Comscore Chief Commercial Officer: Emphasizes the importance of solving for the convergent shift in cross-platform audiences and leading in digital and video measurement.

Future Expansion

• Global Rollout: Total YouTube audience view available in 2025 for regions including Argentina, Brazil, Canada, France, Germany, India, Italy, Malaysia, Mexico, Spain, and the UK.

Comscore's comprehensive measurement of YouTube audiences across all digital devices in the US marks a significant advancement in video and digital audience analytics. By incorporating YouTube CTV data into its Video Metrix Multi-Platform suite, Comscore provides publishers with complete reporting capabilities, ensuring a thorough understanding of their reach across all video platforms. This enhancement solidifies Comscore's position as a leader in cross-platform audience measurement.

Next-Generation ad tech platform joins forces with the high performance L2 to unleash the power of user owned data and content

Artifact Lab, a cutting-edge platform dedicated to re-architecting privacy in ad-tech, has announced a strategic partnership with Eclipse, an Ethereum Layer 2 (L2) solution powered by the Solana Virtual Machine. This collaboration aims to revolutionize data privacy and monetization, providing users with full control over their data while unlocking new passive income opportunities.

Eclipse: Bridging Solana and Ethereum

• Innovative Architecture: Combines the best features of Solana and Ethereum.
  • High-Performance L2: Offers scalable, high-performance execution with access to Ethereum’s liquidity.
• Developer Benefits: Provides a general-purpose L2 environment ideal for decentralized applications.

Artifact’s Privacy-Centric Approach

• Core Belief: Fundamental right to user privacy and a free internet powered by ads.
• Data Staking Protocol: Allows users to monetize their data (opt-in) while preserving privacy.
  • Opt-In Monetization: Users benefit from sharing their data in a controlled and secure manner.

Partnership Synergy

• Shared Values: Both companies prioritize user privacy and control over data.
• User Benefits on Eclipse: Users can earn passive income while maintaining data ownership.
  • Increased Value: More data provided equates to higher benefits and value generation for Eclipse users through Artifact's protocol.

RelicDAO and Community Engagement

• Artifact’s Community Site: RelicDAO educates users on data ownership and privacy.
  • Earning Opportunities: Users can monetize their data through various ad-tech surfaces, including mobile in-game ads and browser plugins.

Industry Impact

• Ricardo Rodrigues, VP at Artifact: Emphasizes enabling digital ownership of data for users to control and earn from it.
• Vijay Chetty, CEO of Eclipse Labs: Highlights the importance of user privacy and the potential for monetizing traditionally gatekept assets like data.

The partnership between Artifact Lab and Eclipse marks a significant advancement in the ad-tech industry, offering users unprecedented control over their data while creating new income streams. By integrating Artifact's Data Staking Protocol into the Eclipse ecosystem, this collaboration paves the way for innovative privacy solutions and data monetization in the decentralized digital landscape.

Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV (CTV), has released its 12th Amagi Global FAST Report. This comprehensive report highlights the significant impact of Free Ad-Supported Streaming TV (FAST) on TV networks and direct-to-consumer (D2C) streamers. The findings reveal how FAST channels are shaping the evolving streaming landscape and driving substantial growth.

Key Findings from the 12th Amagi Global FAST Report

• Impact on TV Networks and D2C Streamers:
  • TV networks account for 30% of the top 100 FAST channels.
  • These channels drive a 40% share of total Hours of Viewing (HOV).
  • Global HOV and ad impressions have shown double-digit growth:
    • Global HOV: 31% increase.
    • Ad Impressions: 26% increase.

Consumer Comfort with FAST Channels

• Survey Insights:
  • 75% of respondents are willing to create a free profile to sample FAST channels.
  • Over 50% are comfortable entering their credit card information.

Growth and Expansion of FAST Channels

• Broadcaster-Owned Channels:
  • Increased by approximately 2.5 times.
• FAST Channels in O&O Apps:
  • Increased by almost 50%.
• Single IP Channels:
  • More than 25% of entertainment channels are Single IP channels.
  • These channels drive over 33% of HOV within their genre.

Industry Insights and Future Trends

• Alan Wolk’s Perspective:
  • FAST channels are a universal phenomenon, transcending regional differences.
  • The concept of free linear channels is gaining popularity globally.

Quotes from Industry Leaders:

• Srinivasan KA, Co-founder and CRO, Amagi:
  • "FAST provides a great avenue for traditional media companies to draw additional revenues in the digital age."
• Alan Wolk, Co-Founder/Lead Analyst, TVREV:
  • "The concept of free linear channels as a popular delivery mechanism is a universal phenomenon."

Upcoming Webinar:

• Webinar Details:
  • Topic: "How FAST enhances streaming's many business models"
  • Date: July 31 at 1 p.m. Eastern Time
  • Registration: [Link to register]

Amagi’s 12th Global FAST Report underscores the vital role of FAST channels in the streaming ecosystem. The continued growth in HOV and ad impressions, along with increasing consumer comfort with exploring FAST offerings, highlights the robust health of the FAST market. This report offers critical insights for industry stakeholders to navigate the rapidly evolving streaming landscape.

Report Highlights Five Key Strategies for Publishers to Improve Monetization Amid Privacy Regulations and Signal Loss

PubMatic, an independent technology company shaping the future of digital advertising’s supply chain, has published a whitepaper titled “Addressability in the New Digital Landscape: 5 Publisher Strategies for Improved Monetization.” This whitepaper addresses the profound shifts in the digital advertising ecosystem driven by new consumer privacy regulations, continued signal loss, and Google's decision to maintain third-party cookies in Chrome. It offers publishers comprehensive strategies to monetize their inventory effectively while meeting advanced targeting requirements.

Key Challenges in the New Digital Advertising Landscape

• Consumer Privacy Regulations:
  • Increased emphasis on user privacy impacting data collection and usage.
• Signal Loss:
  • The diminishing availability of third-party data affecting targeting capabilities.
• Google’s Decision on Third-Party Cookies:
  • Continued support for third-party cookies in Chrome places addressable advertising decisions in consumers' hands.

Strategies for Improved Monetization

1. Publisher First-Party Data:
   • Importance of leveraging first-party data.
   • Utilization of alternative IDs and advanced segmentation strategies.
2. Publisher Second-Party Data:
   • Harnessing second-party data from trusted partners.
   • Implementation of privacy-safe data exchanges through clean rooms.
3. Third-Party Data:
   • Continued relevance of third-party data in a privacy-first landscape.
   • Effective use within compliance frameworks.
4. Publisher Contextual Data:
   • Growing importance of contextual targeting.
   • Advantages as a privacy-safe alternative to identity-based targeting.
5. Addressing Industry Shifts:
   • Embracing new open web standards.
   • Prioritizing partnerships that support innovative advertising initiatives.

Insights from PubMatic Leadership

• Jaan Janes, VP of Publisher Partnerships at PubMatic:
  • “Publishers have a unique opportunity to better position themselves within the advertising ecosystem. Our whitepaper provides actionable strategies for publishers looking to enhance their monetization through smart data management, effective audience segmentation, and embracing new technologies that elevate the performance of open internet advertising.”

PubMatic’s Commitment to Supporting Publishers

• Technology and Partnerships:
  • Solutions like Identity Hub and Connect.
  • Managing and activating multiple identity solutions.
  • Harnessing first-party and second-party data.
  • Optimizing contextual targeting to maximize revenue.

PubMatic’s whitepaper, “Addressability in the New Digital Landscape: 5 Publisher Strategies for Improved Monetization,” offers a clear path for publishers to navigate the evolving digital advertising ecosystem. By prioritizing audience addressability and leveraging innovative strategies, publishers can effectively monetize their inventory while adapting to new privacy regulations and technological shifts.

New capabilities empower customers to manage strategic initiatives at scale and make informed decisions confidently across teams and departments, streamlining operations and enhancing productivity.

monday.com Ltd., a leading multi-product platform for managing core business aspects, has announced the full release of its Portfolio management solution. Designed specifically for enterprise customers, this innovative offering within the monday work management product provides portfolio managers and executives with a comprehensive, visual overview of all relevant projects. This solution eliminates the need to sift through complex reports, thereby enhancing productivity and decision-making.

Key Features of the Portfolio Management Solution

1. Holistic Project View:
   • Provides an overarching view of all projects.
   • Enables navigation between high-level portfolios and detailed project views.
2. User-Friendly Interface:
   • Intuitive design ensures easy access to essential project insights.
   • Visual clarity without the complexity of traditional reporting methods.
3. Seamless Workflow Integration:
   • Connects directly to a project request monday board for streamlined work intake.
   • Automated population of project templates based on requirements.
4. Standardization Capability:
   • Currently in beta, allows for the governance of templates to ensure consistency across projects.

Benefits of the Portfolio Management Solution

1. Zero Setup, Instant Connection:
   • Ready-to-go solution with no complicated setup required.
   • Immediate productivity boost from the moment of implementation.
2. Streamlined Workflows:
   • Integration with existing workflows through automations.
   • Customizable project intake and template usage to standardize processes.
3. Peak Personalization:
   • Flexible and customizable to meet specific managerial needs.
   • Options to add fields, connect dashboards, and more for a personalized experience.

Insights from Leadership

• Daniel Lereya, Chief Product and Technology Officer at monday.com:
  • “We are democratizing project portfolio management methods by making them easy to master, which is a major differentiator in the market. Our Portfolio management solution provides a strong connection between everyday work and high-level insights, driving efficiency and effectiveness.”

Customer Testimonials

• Chris Funk, Senior Director of Product Innovation at Zippo Manufacturing:
  • "monday.com’s Portfolio management solution allows us to understand what the decisions we make today mean for tomorrow."

Strategic Impact

• Empowering Enterprise Customers:
  • Connects day-to-day workflows with broader business strategies.
  • Facilitates scaling of projects to achieve company goals.

The release of monday.com’s Portfolio management solution marks a significant advancement in the company’s multi-product vision. This solution empowers enterprise customers with the tools needed to integrate daily workflows with strategic insights, enhancing efficiency and driving business success.

WPP has announced the appointment of Philip Jansen to its Board as a Non-Executive Director and Chair-designate. Jansen will join the Board on 16 September 2024 and will succeed Roberto Quarta as Non-Executive Chair of WPP starting from 1 January 2025.

Philip Jansen's Background

• Chief Executive of BT Group (2019 - February 2024)
  • Oversaw strategy to modernize and simplify the business.
• CEO of Worldpay
  • Led UK’s largest fintech IPO.
  • Overhauled technology infrastructure.
  • Invested in data analytics and cyber security.
  • Led merger with Vantiv to create Worldpay Inc.
• Previous Roles
  • CEO and Chairman of Brakes Group.
  • Senior positions in Sodexo Group.
  • Marketing director roles at Dunlop Slazenger and Telewest.
  • General management roles at Telewest and MyTravel.
  • Non-executive director of Travis Perkins.

Philip Jansen's Achievements

• Worldpay
  • Managed UK’s largest fintech IPO.
  • Enhanced technology infrastructure.
  • Fostered growth in data analytics and cyber security.
  • Orchestrated merger with Vantiv to create Worldpay Inc.
• BT Group
  • Modernized, future-proofed, and simplified business strategies.

Statements on Philip Jansen's Appointment

• Angela Ahrendts, Senior Independent Director of WPP
  • Praised Jansen’s valuable blend of experience in technology and consumer goods.
  • Highlighted his understanding of WPP’s business and client opportunities.
• Philip Jansen
  • Expressed excitement about joining WPP and working with the Board.
  • Acknowledged the changing landscape of commerce, media, and communications.
• Mark Read, CEO of WPP
  • Thanked Roberto Quarta for his contributions.
  • Welcomed Jansen’s deep industry insight and experience.

Philip Jansen’s appointment as Non-Executive Director and Chair-designate brings a wealth of experience and leadership to WPP. His background in leading major companies and navigating technological advancements positions him as a valuable addition to WPP's Board as they continue to transform and innovate in the industry.