Yext, Inc., a leading digital presence platform for multi-location brands, has announced the acquisition of Places Scout, a top local SEO and location intelligence platform. This move strengthens Yext’s ability to provide AI-powered competitive intelligence and benchmarking to help brands optimize visibility across all search channels.

Why This Acquisition Matters

With AI-driven search transforming customer discovery, brands need more than just visibility—they require real-time competitive intelligence. By integrating Places Scout’s data-driven insights, Yext enables brands to:
Assess performance across national and local markets
Track competitors with precise benchmarking tools
Optimize search visibility using AI-powered recommendations

Leadership Perspectives

• Michael Walrath, CEO & Chair, Yext
  “Places Scout enhances our intelligence capabilities, helping brands not just see where they stand but know exactly what steps to take to win. As AI search evolves, we’re committed to providing brands with the insights they need to lead.”

• Mark Kabana, CEO, Places Scout
  “Places Scout has pioneered search intelligence and benchmarking. Together with Yext, we’re offering brands unmatched data and analytics to refine their strategy and outperform the competition.”

Yext’s Expanding Digital Presence Capabilities

This acquisition follows Yext’s recent purchase of Hearsay Systems, reinforcing its commitment to search intelligence and customer engagement. By integrating Places Scout’s local search and reputation data, Yext enhances its platform’s ability to:
Deliver actionable AI-powered insights
Improve multi-location brand strategy
Strengthen competitive positioning in local and global search

Financial Outlook for Q4 & Fiscal Year 2025

Yext has updated its financial outlook, expecting results for Q4 and fiscal year ending January 31, 2025, to be in line with or above previous guidance, despite FX headwinds.

With this acquisition, Yext cements its position as the most comprehensive digital presence platform, equipping brands with next-generation AI and search intelligence tools to thrive in an evolving digital landscape.