News

Akia Unveils New Email & SMS Marketing Suite for Direct Bookings

Akia, the premier guest journey platform, has launched a powerful email and SMS marketing suite designed to increase direct bookings. This suite seamlessly integrates with leading property management systems (PMS) and Akia’s AI-driven journey platform, enabling hotels and vacation rentals to enhance guest engagement and retention. Features of Akia’s Marketing Suite Drag & Drop Campaign Builder –...

email marketing 12 Feb 2025

SurveyMonkey Enhances Salesforce Integration for Automated Surveys

SurveyMonkey has announced a major update to SurveyMonkey for Salesforce on Salesforce AppExchange, enhancing automated survey programs with personalized email capabilities. This integration empowers businesses to collect actionable customer feedback, streamline workflows, and drive data-driven decision-making within Salesforce. Benefits of the Enhanced Integration Automated Surveys – Create and...

customer experience management 12 Feb 2025

EchoMark Launches API for AI-Powered Forensic Watermarking

EchoMark, the first AI-powered forensic watermarking solution, has launched its new API, enabling seamless integration of its watermarking and leak detection capabilities into existing workflows and applications. This launch strengthens EchoMark’s position as a leader in advanced information security, helping businesses combat internal data theft without disrupting daily operations...

artificial intelligence 12 Feb 2025

Contentful Appoints Chris Masino as Chief Revenue Officer

Contentful, a leading content platform trusted by 4,200+ customers, has appointed Chris Masino as Chief Revenue Officer (CRO). With over 25 years of experience in scaling SaaS companies, Masino will lead Contentful’s global sales, partnerships, and revenue strategy, accelerating growth and enterprise adoption. Why This Matters Proven SaaS Growth Leader – Led high-growth startups to industry...

content management 12 Feb 2025

Semcasting Unveils Identity ToolBox for Smarter First-Party Data Marketing

Semcasting, a leader in data-driven marketing solutions, has introduced Identity ToolBox, an innovative Data Discovery Platform designed to help marketers streamline workflows, reduce costs, and enhance First-Party data strategies. By consolidating key marketing functions like data appends, media onboarding, and real-time measurement, the Identity ToolBox offers a unified approach to identity...

marketing 12 Feb 2025

Amplitude Unveils Guides & Surveys to Boost User Engagement & Retention

Amplitude, a leading digital analytics platform, has introduced Guides and Surveys, an innovative solution designed to help organizations improve onboarding, drive engagement, and enhance user experiences. These features enable teams to activate in-product guidance using rich behavioral insights, ensuring relevant, non-intrusive, and AI-driven interactions. Why It Matters Personalized Engagement...

artificial intelligence 12 Feb 2025

Demandbase Launches New Account-Based GTM Certification Programs

Demandbase, a leading account-based GTM platform, has launched two new certification programs in partnership with B2B analyst firm ForgeX. These research-backed courses are designed for GTM leaders and practitioners looking to optimize their account-based strategies. The certifications provide actionable frameworks, measurement models, and a structured learning experience to help teams align...

marketing 12 Feb 2025

mrge Report: AI & Influencers Drive 2025 Commerce Advertising Growth

mrge, the intelligent commerce advertising platform, has released its 2025 Commerce Advertising Report, revealing strong industry confidence and investment in AI, influencers, and new monetization models. With over 50% of businesses increasing ad budgets, the report explores emerging trends shaping the future of digital commerce. Insights from the Report 1. AI is Transforming Search & Traffic...

advertising 12 Feb 2025