Veteran Cybersecurity Marketing Leader Joins Security Operations Platform and MDR Provider

Adlumin, the security operations command center simplifying complexity for organizations of all sizes, announced that Vikram Ramesh has joined the company as Chief Marketing Officer (CMO). Ramesh brings over two decades of experience from leading firms, including Google, Mandiant, and Entrust.

Vikram Ramesh's Background

• Google Cloud Security
  • Head of Global Marketing.
  • Developed the Google Security brand.
  • Ran revenue marketing across multi-cloud security products.
• Mandiant
  • Served as CMO.
  • Built the global marketing organization.
  • Evolved brand, messaging, and go-to-market strategies.
  • Positioned the company for a $5.4 billion acquisition by Google.
• Entrust
  • Vice President of Digital Marketing and Operations.
  • Led digital strategies in brand management, analytics, marketing operations, and demand generation.
• Early Career
  • Held product and marketing roles at Riverbed Technology, Symantec, Hewlett Packard, and other leading organizations.

Ramesh's Vision and Goals at Adlumin

• Global Marketing Initiatives
  • Oversee global marketing during Adlumin's rapid growth.
  • Focus on expanding brand awareness, increasing revenue, and capturing market share.
• Cybersecurity Democratization
  • Highlight the need for robust cybersecurity for organizations of all sizes.
  • Emphasize Adlumin’s cloud-native security operations platform.
  • Facilitate collaboration between internal teams and managed service providers.

Statements on Vikram Ramesh's Appointment

• Vikram Ramesh
  • Stressed the importance of democratizing cybersecurity.
  • Expressed excitement about growing Adlumin’s brand and global presence.
• Robert Johnston, Co-founder and CEO of Adlumin
  • Praised Ramesh as a proven marketing leader.
  • Highlighted Ramesh’s fit for elevating Adlumin’s brand during global expansion.
  • Acknowledged the growing need for comprehensive security operations platforms.

Educational Background

• Master’s Degree
  • Computer Engineering from Wayne State University.
• Bachelor’s Degree
  • Electronics and Instrumentation Engineering from Annamalai University.

Vikram Ramesh’s extensive experience and visionary approach to marketing make him a valuable addition to Adlumin. His leadership will be instrumental in driving global marketing initiatives, expanding brand awareness, and supporting Adlumin’s growth during a crucial period for the company.

First Chief Product and Technology Innovation Officer and Chief Cloud and Data Modernization Officer to bolster leadership team and accelerate growth for clients

Acxiom, the global leader in customer intelligence and marketing enablement, has appointed Keith Camoosa as Chief Product and Technology Innovation Officer (CPTIO) and Ankur Jain as Chief Cloud and Data Modernization Officer (CCDMO). These strategic hires aim to redefine Acxiom's products and technology, delivering smarter, scalable solutions to boost clients’ marketing impact and maximize their martech investments.

Background of Keith Camoosa

• Current Role
  • Leads product vision and technology modernization.
  • Reports to KINESSO Global CEO Jarrod Martin.
  • Collaborates with Acxiom’s COO John Watkins.
• Previous Experience
  • Chief Addressability Officer at Dentsu International.
  • Executive roles at Warner Media and IPG Mediabrands.
  • Launched AMP, an audience marketing platform at IPG Mediabrands.
  • Oversaw data products and platforms at Warner Media.

Background of Ankur Jain

• Current Role
  • Responsible for Acxiom's product and data engineering transformation.
  • Reports to Keith Camoosa.
• Previous Experience
  • Global Cloud Practice Lead at Merkle.
  • Led cloud-first strategy and established partnerships with Google Cloud and Amazon Web Services.
  • Drove data modernization and cloud migration projects for Fortune 1000 clients.
• Expertise
  • Over 20 years in big data, analytics, AI, machine learning, and cloud computing.

Statements on the Appointments

• Jarrod Martin, KINESSO Global CEO
  • Highlighted the significance of the appointments in unifying Acxiom and KINESSO.
  • Emphasized the aim to redefine the nexus of data and technology and transform customer engagement.
• Keith Camoosa
  • Expressed enthusiasm about returning to IPG.
  • Aimed to deliver future-forward solutions to enhance client marketing strategies and technology investments.
• Ankur Jain
  • Excited about the opportunity to leverage public cloud computing platforms and AI.
  • Focused on creating next-generation marketing solutions and evolving industry operations.

The appointments of Keith Camoosa and Ankur Jain mark a significant step for Acxiom as it seeks to innovate and enhance its product offerings and technological capabilities. Their leadership is expected to drive the next wave of innovation, helping clients maximize their martech investments and achieve greater marketing impact.

Scott Ernst joins the enterprise marketing planning software company to lead the next stage of growth

Uptempo, a leader in enterprise marketing planning software, has announced the appointment of Scott Ernst as Chief Executive Officer (CEO), effective immediately. Ernst will lead Uptempo through its next stage of growth, while co-founder and current CEO, Mirko Holzer, will continue to serve on the Board of Directors.

Scott Ernst's Background

• Current Role
  • CEO of Uptempo.
  • Responsible for guiding the company through its next growth phase.
• Previous Experience
  • Drift
    • Revitalized go-to-market strategy.
    • Repositioned Drift as an AI-powered buyer engagement platform.
    • Helped lead to its acquisition by SalesLoft.
  • Macromill
    • CEO during a successful IPO with an enterprise value of over $1 billion.
  • Extensive experience in leading late-stage, private equity-backed organizations.
  • Proven track record in mergers and acquisitions and global expansion.

Statements on the Appointment

• Scott Ernst
  • Expressed honor in joining Uptempo at a pivotal time.
  • Looking forward to partnering with Mirko, the Board, and the Uptempo team.
  • Aims to collaborate closely with customers and align with their strategic long-term vision.
• Mirko Holzer, Co-founder and Board Member
  • Highlighted the successful unification of three companies to create a powerful enterprise marketing planning platform.
  • Praised Ernst’s leadership track record as ideal for Uptempo’s next growth phase.

Scott Ernst’s appointment as CEO signifies a new chapter for Uptempo, marked by continued innovation and strategic growth. His extensive experience in marketing technology and leadership will be crucial in advancing Uptempo’s mission and expanding its impact in the enterprise planning software market.

Nextiva, a leading unified customer experience management platform, has elected Karen Walker to its Board of Directors. Walker will provide strategic advice to aid Nextiva’s expansion and growth as it continues to enhance customer service through its Unified-CXM platform.

Karen Walker's Background

• Current Roles
  • Board Member at Eli Lilly, Sprout Social, and H1.
  • Operating Partner at Goldman Sachs Value Accelerator.
  • Senior Advisor at Boston Consulting Group.
• Previous Experience
  • Intel
    • Long-time Chief Marketing Officer.
  • Cisco
    • Chief Marketing Officer.
  • Hewlett-Packard
    • Held several senior marketing and strategy roles.
• Education and Honors
  • Bachelor of Science in Chemistry and Business Studies from Loughborough University.
  • Honorary Doctorate in Business Administration from the University of Sunderland (2018).
  • Named to Forbes’s list of most innovative global CMOs twice.

Statements on Karen Walker's Appointment

• Tomas Gorny, CEO of Nextiva
  • Expressed excitement about Walker joining the board.
  • Highlighted her extensive experience with Intel, Cisco, and Eli Lilly.
  • Anticipates valuable contributions to Nextiva’s growth and Unified-CXM platform.
• Karen Walker
  • Praised Nextiva’s platform for its holistic approach to customer connection.
  • Expressed enthusiasm for contributing to Nextiva’s innovative work and its impact on the industry.

Karen Walker’s appointment to Nextiva’s Board of Directors represents a significant addition to the company’s strategic leadership. Her extensive experience in marketing and strategy will be instrumental in guiding Nextiva’s growth and enhancing its Unified-CXM platform.

Auctane, a global leader in shipping and mailing solutions through brands like ShipStation, Stamps.com, Metapack, and Packlink, has appointed Laura Goldberg as its Chief Marketing Officer (CMO). Goldberg’s appointment will be pivotal in advancing Auctane’s mission to enhance shipping and mailing experiences for businesses worldwide.

Laura Goldberg's Background

• Current Role
  • Chief Marketing Officer at Auctane.
  • Responsible for driving global marketing initiatives and growth strategies.
• Previous Experience
  • Constant Contact
    • CMO at the digital marketing platform for small businesses and nonprofits.
  • Kabbage (an American Express Company)
    • Held marketing leadership roles focusing on customer growth and revenue.
  • LegalZoom
    • Contributed to driving customer growth, revenue expansion, and EBITDA improvements.
    • Played a key role in successful exits for both Kabbage and LegalZoom.
• Expertise
  • Operations-driven go-to-market executive.
  • Skilled in crafting data-driven marketing strategies for SMBs.
  • Proven track record in propelling software companies to new heights.

Auctane's Goals and Goldberg’s Role

• Company Scale
  • Processes 3 billion orders annually from over 3 million customers worldwide.
• Growth Objectives
  • Aiming to expand its customer base globally.
  • Addressing complexities in shipping, mailing, returns, and inventory management.
• Goldberg's Contribution
  • Will lead the global marketing team.
  • Focus on enhancing customer acquisition, retention, and loyalty.
  • Key in accelerating growth and developing impactful marketing strategies.

Statements on the Appointment

• Al Ko, CEO of Auctane
  • Emphasized the significance of Goldberg’s appointment for driving marketing initiatives.
  • Highlighted her ability to translate data into actionable strategies and lead high-performing teams.
• Laura Goldberg
  • Excited about joining Auctane and contributing to its growth.
  • Looks forward to working with the team to advance Auctane’s mission in the evolving industry.

Laura Goldberg’s appointment as CMO is a strategic move for Auctane, positioning the company for continued growth and success in the shipping and mailing sector. Her extensive experience and data-driven approach will be crucial in enhancing Auctane’s global marketing efforts.

Backed by the venture and advisory firm led by former Facebook CRO David Fischer, former Twitter CEO Dick Costolo, and Twitter COO Adam Bain, Haus – the industry leader in decision science and marketing measurement – is expanding their product suite to include automated daily causal attribution insights from regional experiments.

Haus, a leader in decision science and marketing measurement, has secured $20 million in additional financing. The funding round was led by 01 Advisors, with participation from notable investors including Rahul Mehta of DST Global, Gokul Rajaram, and existing investor Insight Partners. New and existing investors such as Baseline Ventures, Haystack Ventures, Octave, and Mantis Venture Capital also contributed.

Haus’s Leadership and Technology

• Current Leadership
  • Zach Epstein - CEO and Co-founder.
  • David Fischer - Partner at 01 Advisors.
• Key Technology
  • GeoLift
    • Enables scientifically rigorous test/control incrementality experiments.
  • Causal Attribution (New Product)
    • Integrates incrementality into daily workflows.
    • Provides insights on the true impact of marketing decisions across channels.
    • Addresses issues with traditional attribution tools by offering clearer ROI metrics.

Funding and Strategic Goals

• Purpose of Funding
  • Deepen holistic marketing measurement and experimentation capabilities.
  • Expand causal inference analytics across industries.
  • Launch the new Causal Attribution product.
• Statements from Investors
  • David Fischer
    • Highlighted the changing privacy landscape affecting marketing performance.
    • Expressed confidence in Haus’s ability to optimize marketing spend and drive better decisions.
  • Zach Epstein
    • Emphasized the strategic value of partnering with experienced investors like David, Dick, and Adam.

Industry Impact and Client Testimonials

• Haus’s Market Presence
  • Works with brands such as Intuit, Hims & Hers, Pernod Ricard USA, Coursera, and Sonos.
• Client Feedback
  • Aaron Zagha, Chief Marketing Officer at Newton Living
    • Praised Causal Attribution for its ability to understand the true incremental impact of each marketing channel.
    • Noted a significant ROI on investment in Haus within the first two months.

With the new $20 million funding and the launch of Causal Attribution, Haus is set to revolutionize marketing measurement by providing actionable, incremental insights. This will enable brands to make more informed decisions and optimize their marketing strategies effectively.

Storyblocks tracks now available on TikTok, YouTube, Spotify and more, unlocking new avenues for creators and brands to leverage music in videos

Storyblocks, a leading subscription-based stock media platform, has announced the expansion of its Storyblocks Label music tracks to over 150 platforms. This strategic move provides brands and creators with access to exclusive music tracks on popular social media and streaming platforms, including TikTok, YouTube, Facebook, Instagram, Spotify, Apple Music, and YouTube Music.

Expansion and Impact

• Music Platform Integration
  • Social Media Platforms
    • TikTok, YouTube, Facebook, Instagram
  • Streaming Services
    • Spotify, Apple Music, YouTube Music
• Market Trends
  • Music appears in 85% of TikTok videos and 84% of YouTube content.
  • 80% of people now use streaming services for music consumption.

Benefits for Creators

• Streamlined Video Creation
  • Direct access to Storyblocks Label tracks within platform music libraries.
  • Increased visibility for Storyblocks’ artists beyond traditional audiences.
• Notable Artists
  • Esin Aydıngöz
    • Grammy-nominated musician and composer.
    • Released an exclusive EP and will contribute up to 100 tracks this year.
  • Other Artists
    • Kamil Guszczynski, Oleksii Abramovych, Yagull Music, Valentina Gribanova.

Industry Context

• Challenges with Music Licensing
  • Music labels enforcing stricter controls on song usage in branded content.
  • TikTok’s requirement for business users to use its Commercial Music Library.
  • Increase in YouTube Content ID claims by 25% year-over-year (2022-2023).
• Storyblocks’ Solution
  • Inclusion of Storyblocks music in TikTok's Commercial Music Library via the SoundOn program.
  • Royalty-free and commercially cleared tracks for digital and broadcast use.

Customer and CEO Statements

• Brian Mahar, Senior VP, Canon U.S.A.
  • Praised Storyblocks for its extensive, royalty-free music library that complements Canon’s digital content.
  • Emphasized the value of commercially cleared music for seamless digital and broadcast use.
• TJ Leonard, CEO of Storyblocks
  • Highlighted the importance of providing high-quality, commercially cleared media assets.
  • Stressed that the expansion into music streaming platforms supports videographers and content creators by eliminating music availability and legal concerns.

The expansion of Storyblocks Label music tracks to over 150 platforms marks a significant step forward in enhancing video creation. By offering exclusive, royalty-free music through popular social media and streaming platforms, Storyblocks supports creators in producing high-quality content efficiently while navigating music licensing challenges.

Quality Attention™ Expands Coverage and Improves Accuracy of Correlation Between Attention Scores and Business Results

Integral Ad Science (IAS), a global leader in media measurement and optimization, has announced the expansion of its Quality Attention™ measurement product to include mobile in-app environments. This update enhances IAS’s ability to deliver accurate and actionable insights by combining media quality metrics with advanced eye tracking and machine learning.

Key Enhancements

• Expanded Coverage
  • Mobile In-App Environments
  • New Metrics
    • Number of ads paused, resumed, skipped, and started.
    • Volume change and sub-metrics of volume change.
• Advanced Machine Learning Model
  • Singular view of campaign attention performance.
  • Trained on billions of impressions and millions of conversion events.

Impact on Advertisers

• Market Context
  • Mobile apps are expected to capture 82% of the $200B in mobile ad spend this year (eMarketer).
• Performance Insights
  • Higher attention impressions result in conversion rates up to 130% higher.
  • Increased attention scores correlate with 91% higher brand consideration and 166% higher purchase intent.
• Enhanced Accuracy
  • Improved correlation between attention scores and business outcomes such as awareness, consideration, and conversion.

Product Features

• Unification of Media Quality with Human Attention
  • Combines a vast consumer attention biometric data set with media quality metrics.
  • Provides a comprehensive picture of attention for global advertisers.
• Granular Metrics
  • Includes data from viewability, ad situation, user interaction, and eye-tracking technology.

Statements from Industry Leaders

• Khurrum Malik, CMO of IAS
  • Emphasized the importance of attention measurement in driving outcomes and campaign performance.
  • Highlighted the expanded coverage and granular insights provided by the latest enhancements.
• Mike Follett, CEO at Lumen Research
  • Expressed excitement about the integration of Lumen’s eye-tracking data with IAS’s attention model.
  • Noted the availability of more detailed information across the in-app environment.

The expansion of IAS’s Quality Attention™ measurement product to mobile in-app environments represents a significant advancement in media measurement. By integrating eye-tracking technology with machine learning, IAS provides advertisers with more precise insights into attention, helping them optimize their campaigns and maximize returns.