Verve, a leader in ID-less advertising technology, has appointed Grant Gudgel as SVP of Marketing to spearhead its next phase of accelerated growth. With deep expertise in digital advertising, programmatic strategy, and identity-free targeting, Gudgel will play a key role in helping Verve challenge legacy industry conventions and expand its market leadership.

Grant Gudgel’s Industry Expertise

Gudgel’s career spans digital advertising, product strategy, and M&A, including:
Teads: Led North American operations for Teads Studio, an advanced Dynamic Creative Optimization (DCO) platform.
Entrepreneurial Success: Co-founded an early in-app video ad platform, later acquired by Voodoo.
Industry Consultant: Advised ad tech firms on product strategy and acquisitions.

Strategic Vision for Verve

According to Verve CEO, Remco Westerman:
“Grant’s creative approach to solving modern ad tech challenges aligns with Verve’s vision to redefine media value through ID-less technologies. His expertise will be instrumental in driving Verve’s growth and challenging conventional advertising models.”

Gudgel’s key responsibilities include:
Integrating recent acquisitions, including Jun Group (€170 million deal).
Expanding Verve’s ID-less, mobile, DOOH, and CTV ad solutions.
Strengthening Verve’s brand and agency-facing business.
Advancing Verve’s demand-side business, following the Jun Group acquisition.

Verve’s 2024 Momentum & Innovations

Gudgel’s appointment comes after a landmark year for Verve, which included:
Acquiring Jun Group for €170 million
Releasing research on in-app privacy trends
Launching ATOM 3.0, enabling ID-less targeting across 10,000+ apps
Becoming the top mobile SSP in North America for Google & Apple app stores

Gudgel’s Perspective on the Future of Ad Tech

“Verve is rewriting how our industry approaches audience targeting. With ID-less solutions like ATOM, we’re unlocking premium, cross-channel inventory that has long been overlooked. In an era where traditional programmatic tactics face signal loss and oversaturation, Verve offers an entirely new approach to delivering media outcomes.” – Grant Gudgel, SVP of Marketing, Verve

Verve’s commitment to ID-less advertising and privacy-first innovation is reshaping digital advertising. With Gudgel’s leadership, the company is set to further differentiate itself in mobile, DOOH, and CTV inventory, helping brands and agencies maximize media impact in a privacy-first world.