Webflow, the industry-first Website Experience Platform (WXP), has appointed Adrian Rosenkranz as Chief Revenue Officer (CRO). In this role, Rosenkranz will lead Webflow’s global go-to-market strategy, aligning sales, marketing, and customer success to accelerate growth.

The Need for Transformation in Web Experience

• The CMS and digital experience market is evolving, with businesses seeking modernization and reduced complexity.
• AI-driven personalization is becoming crucial, making traditional CMS and DXP models outdated.
• Webflow’s no-code and AI-powered platform offers agility and flexibility for marketers, designers, and developers.

Why Adrian Rosenkranz?

• Proven success at Tableau (a Salesforce company) leading a multi-billion dollar global sales operation.
• Expertise in scaling enterprise revenue streams, transitioning from self-serve to enterprise sales models.
• Data-driven and customer-centric leadership style to drive Webflow’s expansion.

Webflow’s Vision for 2025 and Beyond

• AI-powered digital experiences are setting new standards for relevance and efficiency.
• Businesses need fast, scalable, and integrated web solutions to replace outdated CMS and DXP platforms.
• Webflow aims to empower marketing, design, and development teams with AI-driven agility and control.

What Rosenkranz Brings to Webflow

• Unifying go-to-market functions (sales, marketing, and customer success) for seamless business growth.
• Expanding Webflow’s presence in the enterprise market while strengthening its freelancer and agency community.
• Driving innovation in the WXP space, ensuring businesses can create exceptional digital experiences efficiently.

Webflow’s appointment of Adrian Rosenkranz as CRO signals its commitment to scaling in the enterprise market and redefining web experiences. His leadership will play a pivotal role in driving growth, innovation, and AI-powered transformation.