From earnings call summaries to podcast mentions, the expanded AI-driven signal library empowers sales teams to identify intent faster and close deals before competitors

ZoomInfo, a leading go-to-market platform, has expanded its universe of real-time signals to help businesses target accounts most likely to close a sale. ZoomInfo Copilot, powered by AI, offers layered analysis of high-value signals, moving beyond traditional lead generation methods. This innovative approach has led to significant improvements in sales performance, including higher engagement and more secured pipelines.

• Real-Time Signals for Smarter Selling:

  • ZoomInfo Copilot leverages real-time signals to personalize outreach and connect with prospects before they exhibit traditional buying intent.
  • Early adopters have reported impressive increases: 58% in engagement, 62% in email response rates, and nearly 25% more pipeline secured.

• Personalization and Context-Driven Insights:

  • Personalization Signals: Allow businesses to connect with prospects using context-rich insights, such as changes in C-suite leadership or hiring plans.
  • Comprehensive Context: AI-crafted emails can include tailored details like major funding rounds, M&A activities, or project announcements.

• Buying Signals that Drive Success:

  • Account Fit Score: Helps businesses identify accounts with the greatest potential for success.
  • Account Level Intent: Highlights target accounts actively researching intent topics, allowing sellers to prioritize prospects ready to buy.
  • Website Spike: Identifies target accounts visiting company web pages, signaling interest and readiness to engage.

• Additional Real-Time Signals for Outreach:

  • Earnings Call Summaries: Provide insights into company direction, allowing tailored sales strategies.
  • New C-Suite Leadership: Alerts sales teams to changes in leadership, indicating potential shifts in business focus.
  • Hiring Plans and Layoffs: Signal growth or reduction, helping sales teams customize outreach based on current business conditions.

• Efficiency Through AI-Driven Selling:

  • ZoomInfo Copilot consolidates signals from various sources, such as earnings call transcripts and intent data from TechnologyAdvice.
  • AI-powered recommendations guide sales teams on who to contact, when to reach out, and what to say, enabling faster win rates and better ROI.

ZoomInfo’s expanded real-time signals provide modern sales teams with critical insights, allowing them to target high-value accounts with precision and efficiency. By incorporating AI-driven recommendations, ZoomInfo Copilot empowers sellers to engage prospects at the right time, boosting sales performance, engagement, and ultimately, revenue growth. This signal-based selling approach offers businesses a competitive edge, transforming sales strategies and improving ROI.

Optimizely Personalization combines precision-targeting tools, testing capabilities, and powerful analytics to make curating 1:1 digital experiences more seamless and effective

Optimizely, a leading digital experience platform (DXP) provider, has launched its new personalization toolset at Opticon London, designed to address the increasing demand for sophisticated digital personalization. Building on its robust DXP capabilities, Optimizely Personalization offers marketers tools like collaboration features, contextual bandits, and edge delivery to create and optimize personalized customer experiences with ease.

• Optimizely Personalization: Empowering Marketers

  • Launched at Opticon London, Optimizely Personalization is crafted to help marketers deliver highly tailored, performance-driven digital experiences.
  • This follows the successful release of CMS 13, marking another milestone in advancing Optimizely's offerings.

• Key Features to Boost Engagement:

  • Collaboration: Designed to handle large-scale personalization projects, it seamlessly integrates testing and experimentation management across teams.
  • Contextual Bandits: Machine learning algorithms power 1:1 personalization by dynamically optimizing each user visit based on their attributes, driving better engagement and conversions.
  • Edge Delivery: This visual editor tool delivers faster page loads and flicker-free content, enhancing both SEO and user experience while improving conversion rates.

• Addressing the Market Gap in Real-Time Personalization:

  • With only 9% of organizations implementing real-time personalization, marketers face challenges due to complex tech stacks, fragmented workflows, and inadequate data.
  • Optimizely Personalization bridges this gap by simplifying the process and empowering teams to craft tailored customer experiences at scale.

• Personalization as a Competitive Advantage:

  • The new tools help marketing teams target, test, and convert with precision, directly addressing the critical need for advanced personalization solutions.
  • An Optimizely study reveals that 86% of executives believe their current personalization capabilities fall short of their marketing demands.

Optimizely’s launch of its personalization solution marks a pivotal moment for digital marketers, offering them the tools to meet customer expectations for real-time, tailored experiences. With features like collaboration, contextual bandits, and edge delivery, Optimizely empowers marketers to boost conversions, engagement, and SEO performance, positioning them ahead in the competitive martech landscape.

The new platform simplifies and streamlines the sales process for distribution partners and resellers, enabling efficient lead capture, direct connections between resellers, EnGenius, and their preferred distributors, and streamlined communication.

EnGenius Technologies, a leader in advanced connectivity solutions, has launched a new lead generation platform designed to streamline the sales process for its distribution partners and resellers. By simplifying lead capture and facilitating direct connections with distributors, this platform enhances business opportunities while offering ease of use and efficiency for resellers.

• Key Benefits of the New Platform:

  • EnGenius's platform helps resellers apply for B2B accounts, browse products, and submit customized quote requests.
  • The sales process is streamlined as deal registration passes on to preferred distributors for competitive quoting, billing, and order fulfillment.

• Streamlined Lead Generation:

  • Resellers can submit quotes directly through the B2B store, making lead management more efficient and allowing partners to focus on closing deals.
  • This integrated approach reduces administrative burden and accelerates sales.

• Seamless Communication:

  • A direct line between resellers and EnGenius’s sales team enables quick quote confirmation and Elevate Partner enrollment.
  • Personalized communication enhances relationships and ensures support throughout the quoting process.

• Distributor Connections for Competitive Pricing:

  • The platform connects resellers to their preferred distributors, speeding up the quoting process and offering competitive pricing on top-tier networking products.
  • Tailored service from distributors leads to improved customer satisfaction.

• Robust Support and Resources for Resellers:

  • EnGenius provides expert advice, personalized support, and access to resources like product information and promotional materials.
  • Elevate Partners gain insights and tools to select ideal products and offer compelling solutions to customers.

The new lead generation platform from EnGenius revolutionizes how resellers engage with customers, making the sales process more efficient and providing resellers with tools for success. With features like seamless communication, distributor connections, and robust support, this platform empowers partners to thrive in a competitive market.

Integration of OpenAI with Twilio’s Communications APIs Will Enable Over 300,000 Customers and more than 10 Million Developers to Create Compelling Voice Experiences

Twilio, a leader in customer engagement, announced a new integration with OpenAI to bring real-time, AI-driven voice interactions to its platform. Leveraging OpenAI’s Realtime API and the GPT-4o model, Twilio aims to empower over 300,000 customers and 10 million developers with advanced conversational AI virtual agents. The integration builds on previous collaborations, enhancing customer engagement and streamlining virtual agent development.

• Enhanced Conversational AI with Speech-to-Speech (S2S) Capabilities:

  • The integration of OpenAI’s Realtime API introduces speech-to-speech technology, enabling AI-driven voice conversations that mimic natural human dialogue.
  • The API factors in conversation pacing, tone, and interruption handling for more fluid, human-like experiences, making it ideal for customer service and sales operations.

• Key Benefits for Businesses and Developers:

  • Operational Efficiency: Businesses can use virtual agents to reduce operational costs while improving customer satisfaction.
  • Scalability: Twilio’s native integration simplifies the process of building and deploying virtual agents on a single platform, eliminating the need for multiple vendors.
  • Advanced Features: Twilio’s voice APIs offer call recording, performance analytics, and AI insights, improving operational efficiency and enabling personalization.

• Social Impact and Global Use Cases:

  • The technology can be applied to real-time voice translation, empowering nonprofits and public sector organizations to facilitate communication between multilingual staff and constituents.

• Addressing Emerging Challenges:

  • Twilio is committed to mitigating risks associated with deep fakes and voice-based attacks through advanced security measures. As the technology evolves, Twilio plans to integrate AI Assistants to bolster security further.

Twilio’s integration of OpenAI’s Realtime API with speech-to-speech capabilities represents a milestone in conversational AI, offering businesses powerful tools to enhance customer engagement and operational efficiency. The platform's scalability and security make it a comprehensive solution for real-time voice experiences.

commercetools launches Compilations, a new semi-annual showcase featuring over 50 product and feature updates, reinforcing the company's commitment to delivering constant innovation, faster time to market, and improved customer experiences for both end users and commercetools Platform customers.

Key innovations include enhanced customer service functionality, approval flows for seamless compliance, and localization tools for multi-brand and multi-market operations, allowing businesses to scale and customize their commerce operations with greater flexibility and efficiency.

Commercetools, the global leader in composable commerce, has launched Commercetools Compilations, a semi-annual showcase highlighting the platform's continuous innovation. In 2024 alone, commercetools introduced over 13,000 deployments, 200 releases, and 50 new capabilities. This initiative underscores their commitment to scalability, flexibility, and enhanced user and customer experiences.

• Elevating Customer Experiences:

  • Scalability for Large Orders: Businesses with complex orders can now support shopping carts with over 1,000 line items without compromising site performance or customer experience.
  • Enhanced Search Functions: Personalized, faster customer service through improved search capabilities, making issue resolution quicker.
  • Approval Flows & Checkout Enhancements: Streamlining compliance workflows and customizing checkout experiences for higher conversion rates.

• Upleveling User Experiences:

  • Flexible Commerce Operations: Commercetools allows businesses to easily tailor operations, including product assortments for different sales channels like TikTok.
  • Foundry for B2C and B2B: Pre-composed solutions speed up implementation, helping businesses quickly build, launch, and scale their operations.
  • Localization Tools: Businesses can expand into new markets efficiently by managing multiple brands, regions, and sales channels with ease.

• Perfecting Platform Experiences:

  • Enterprise Security: With HIPAA and HDS certifications, commercetools for Healthcare ensures secure transactions, becoming the only platform able to handle protected health information.
  • Azure Marketplace Integration: Commercetools is now available on Azure, allowing easy deployment of B2B and B2C solutions.
  • AI-Powered Documentation: Advanced AI-driven tools help users quickly find tutorials and troubleshooting answers, reducing downtime.

Commercetools Compilations demonstrates the platform’s commitment to ongoing innovation, enabling businesses to deliver exceptional customer and user experiences while staying ahead in the rapidly evolving commerce landscape. From enterprise-grade security to faster market entry, commercetools continues to provide the tools businesses need to thrive in competitive environments.

Leverage Lab, specialists in first-party data monetization for media organizations, has introduced LiveLens, a pioneering solution tailored specifically for business-to-business (B2B) media companies. LiveLens enables media operators to track, monitor, and report on every user engagement across their ecosystem, providing advertisers and marketing partners with actionable insights without relying on external data.

• Meeting Advertiser Demands:

  • Proving Value with Hard Evidence: As B2B media companies face increased pressure to demonstrate the effectiveness of their platforms, LiveLens provides the precise data that advertisers and marketers need to assess the impact of their campaigns.
  • Insights Over Performance Metrics: LiveLens enables media companies to showcase real engagement with granular data, moving beyond simple performance metrics to provide evidence of audience interaction and intent signals.

• How LiveLens Works:

  • Always-On Monitoring: LiveLens captures continuous audience engagement across a media organization’s digital ecosystem, enabling real-time, account-based monitoring and deeper insights.
  • Multichannel Campaign Insights: Through its advanced reporting layer, LiveLens provides rich, multichannel marketing campaign insights, empowering media companies to offer detailed analytics to their partners.

• Testimonials:

  • AnnMarie Wills, CEO of Leverage Lab: “Marketers want hard evidence that their messages are reaching the right audiences. LiveLens delivers that proof by uncovering every possible engagement.”
  • John French, Former CEO of Penton and Cygnus Media: “LiveLens is a game-changer for B2B publishers. It’s the solution executives have been asking for to combat low-quality leads and deliver real engagement insights.”

• Why Media Companies Need LiveLens:

  • Actionable Insights for Advertisers: In today's media landscape, providing personalized and data-driven advertising strategies is a necessity. LiveLens helps media organizations meet this demand by surfacing actionable audience insights in a clear, easy-to-use format.
  • Simplified Advanced Analytics: Unlike many complex analytics tools, LiveLens offers a user-friendly platform for capturing and reporting detailed engagement metrics, making it easier for publishers to provide value to their advertising partners.

LiveLens is a transformative solution for B2B media organizations, providing real-time insights into user engagement and offering advertisers hard evidence of their campaign success. By simplifying complex analytics and delivering actionable data, LiveLens empowers media companies to enhance their value proposition and drive greater success for their partners.

The inaugural report reveals key trends and challenges in the evolving agency landscape

Wix.com Ltd., the leading SaaS website builder platform globally, has partnered with Agency Hackers, a prominent community for independent agencies, to release the Agency Forecast Report. This comprehensive report examines the current state of the agency landscape, highlighting key trends, emerging challenges, and new opportunities that are shaping the marketing industry.

• Insights from Industry Leaders:

  • The report draws on insights from over 80 agency leaders worldwide, providing a broad perspective on the challenges and opportunities facing agencies today.
  • The overall confidence level among surveyed agency leaders averaged a robust 6.6 out of 10, reflecting resilience and optimism in a dynamic business environment.

• Key Findings from the Report:

  • Talent Acquisition Challenges: 72% of agencies identify talent acquisition and retention, especially in tech roles, as a significant challenge.
  • Exploring New Opportunities: 62% are actively seeking new market opportunities or niche offerings to expand their services.
  • Client Demand Shifts: 55% report increased client demand for shorter contracts or project-based work, indicating a shift in client-agency relationships.
  • Marketing Investments: 75% plan to boost investments in their own marketing efforts to enhance visibility and attract new clients.
  • Strengthening Client Relationships: 55% focus on strengthening existing client relationships as a primary growth strategy.
  • Revenue Growth: 42% of agencies experienced revenue growth in the past six months, demonstrating resilience amidst challenges.

• Expert Commentary:

  • Kobi Gamliel, Head of Agency Growth at Wix Studio, emphasizes the importance of adaptability and strategic foresight for agencies: “Identifying future trends is vital for an agency's success, and at Wix Studio, we're helping them stay ahead of the curve by innovating new products that elevate the quality and efficiency of their output.”
  • Ian Harris, Founder of Agency Hackers, highlights the resilience of independent agencies: “Agencies are finding practical ways to stay competitive and future-proof their businesses. While uncertainty persists, agencies are evolving to meet it head-on.”

• Agency Hackers Community:

  • Founded in 2017, Agency Hackers connects a diverse mix of marketing agencies specializing in various areas, including digital marketing, web development, branding, and design.
  • The community fosters collaboration and knowledge-sharing among agencies, helping them navigate the ever-changing landscape of the marketing industry.

The Agency Forecast Report sheds light on the evolving challenges and opportunities within the marketing industry, providing actionable insights for agencies aiming to thrive in a competitive environment. As agencies adapt to changing client demands and market conditions, the collaborative efforts of Wix.com and Agency Hackers offer invaluable support in navigating this dynamic landscape.

Solution Features the Most Comprehensive Salesforce Integration in UCaaS, Empowering Sales Teams to Close Deals Faster and More Efficiently

Wildix, a global leader in Unified Communications as a Service (UCaaS), has announced the launch of its latest smartworking solution, x-bees. This AI-driven communication platform aims to enhance productivity, streamline workflows, and facilitate seamless collaboration across teams. Notably, x-bees features comprehensive integration with Salesforce, setting a new standard in sales-driven communication.

• Revolutionizing Sales Workflows:

  • The Salesforce Opportunity feature embedded in x-bees allows users to manage leads, access contacts, and capture notes without switching between applications.
  • This integration significantly boosts productivity and fosters real-time collaboration among team members.

• Unified Communication for Enhanced Relationships:

  • x-bees improves communication not only among internal teams but also with clients, providing a unified interface that strengthens relationships and responsiveness.
  • The platform supports custom Salesforce deployments, enabling businesses to tailor workflows to optimize communication across all customer-facing and internal operations.

• Adapting to Workforce Flexibility:

  • With 48% of workers planning to seek new jobs in the next year and 42% looking for more flexible hours or remote work options, businesses are under pressure to adapt.
  • x-bees addresses this need by facilitating seamless communication and collaboration across in-office, remote, and hybrid teams.

• Expert Insights:

  • “At its heart, x-bees equips businesses with the advanced tools they need to excel in today’s connected world,” stated Dimitri Osler, co-founder and CTO of Wildix. The platform simplifies workflows and empowers teams to focus on closing deals and driving success.
  • Cyna Milinazzo from Liberty Communications, an early adopter of x-bees, highlighted its substantial benefits: “The platform’s capabilities in streamlining communication and improving operational efficiency present a compelling case for businesses looking to upgrade their communication systems.”

• Key Capabilities of x-bees:

  • AI-Powered Insights: Offers real-time data, predictive analytics, transcription, translation, and sentiment analysis for informed decision-making.
  • Advanced Communication Tools: Integrates voice, video, messaging, and conferencing into one interface for enhanced collaboration.
  • Comprehensive Salesforce Integration: Enables CRM data management directly within x-bees, enhancing the sales process.
  • Real-Time Collaboration: Ensures instant communication across devices and locations for efficient teamwork.
  • Automated Follow-Ups and Task Management: Provides AI-assisted scheduling and task reminders to reduce manual workload.

• Future of Work:

  • “Today’s businesses need more than just basic connectivity; they require flexibility and intelligent working tools,” said Steve Osler, co-founder and CEO of Wildix. “With almost half of workers seeking more flexibility, x-bees is built to meet that need, empowering teams to collaborate efficiently and adapt quickly.”

With the launch of x-bees, Wildix is setting a new benchmark for Unified Communications, combining AI-driven insights and seamless integration with Salesforce. This innovative platform addresses the evolving demands of the modern workforce, enabling businesses to streamline communication and enhance productivity, regardless of team location.