Vemlo has officially launched its latest suite of PPC, digital marketing, and SaaS development services, providing businesses with customized, data-driven solutions to enhance their online presence and software needs.

Key Differentiators

• Tailored & Collaborative Approach

  • Unlike one-size-fits-all agencies, Vemlo crafts customized strategies based on in-depth client research.
  • Strong emphasis on collaboration ensures solutions align with business goals.

• PPC & Digital Marketing Excellence

  • Advanced analytics & proprietary tools optimize PPC campaigns for higher ROI & lower ad costs.
  • Comprehensive digital marketing services include SEO, social media, content marketing, and email campaigns.

• Cutting-Edge SaaS Development

  • Scalable, intuitive, and industry-specific SaaS solutions for e-commerce, healthcare, and finance sectors.
  • Expert development team builds software that enhances efficiency and user experience.

• Results-Driven & Transparent

  • Measurable outcomes with detailed analytics and reporting.
  • Clients track their progress in real-time, ensuring full visibility into campaign or software performance.

• Dedicated Client Support

  • Hands-on guidance from initial consultation to post-launch optimization.
  • Ensures businesses receive continuous support and strategic insights.

Vemlo’s innovative marketing and technology solutions empower businesses to stay ahead in the digital landscape. With its expert-driven, results-oriented approach, the agency positions itself as a trusted partner for long-term success.

3D Cloud, a leader in 3D digital asset management and visualization for furniture and home improvement, has partnered with Common Sense Machines (CSM.AI), an innovator in AI-driven 3D asset creation. This collaboration aims to transform how retailers and manufacturers create accurate 3D representations of real-world products, addressing the growing demand for immersive digital experiences.

Highlights of the Partnership

• Industry Challenges & Innovation

  • Retailers require full digital catalogs to enhance online shopping experiences.
  • AI-driven 3D model creation reduces production timelines by 50%.
  • 3D models must maintain precise dimensions, materials, and details to reflect real products accurately.

• Technology Integration & Benefits

  • 3D Cloud’s enterprise platform combines with CSM’s AI breakthroughs for faster, scalable 3D asset creation.
  • Enables seamless alignment between 3D catalogs and merchandising priorities.
  • WebAR-enabled products drive 2-3x higher shopping cart conversions.

• Expert Insights & Future Outlook

  • Beck Besecker (CEO, 3D Cloud): "This partnership accelerates 3D adoption, making it easier for retailers to scale immersive experiences."
  • Tejas Kulkarni (CEO, CSM.AI): "We are bridging AI innovation with 3D commerce to make high-quality 3D visualization accessible to all retailers."
  • The partnership debut will take place at the 3D Commerce Summit 2025 (Feb 17-19, St. Petersburg, FL), where industry leaders will discuss AI’s role in 3D content creation.

With AI transforming 3D workflows, this partnership sets a new standard for digital commerce. Retailers and manufacturers can expect reduced costs and enhanced 3D capabilities within the next 12-18 months.

Kite Hill, an award-winning B2B communications and tech PR agency, has been recognized on the Observer’s PR Power List in the New Tech category. This prestigious acknowledgment highlights the agency’s influence in shaping industry trends and public discourse.

Highlights of the Recognition

• Industry Recognition & Expertise

  • Honored for the fourth time by Observer’s PR Power List.
  • Recognized for driving impactful communications in adtech, retail media, climate tech, and AI-powered sectors.

• Notable PR Campaigns in 2024

  • Orange Apron Media (The Home Depot): Led a rebrand and Upfronts-style event, positioning The Home Depot as a retail media leader.
  • Caddis Cloud Solutions: Executed a successful brand relaunch and PR strategy, driving significant media engagement and business leads.
  • Sapphire Technologies & Horizon Shores Nigeria Ltd.: Facilitated a strategic partnership advancing Nigeria’s sustainable energy transition, increasing brand visibility by 50%.

• CEO’s Statement on Recognition

  • Tiffany Guarnaccia, Founder & CEO, attributes success to the team’s passion for innovation and impactful storytelling.

• Future Growth Plans

  • Expanding beyond earned media to integrate paid and social media strategies in 2025.

Kite Hill’s recognition on the PR Power List underscores its continued excellence in tech PR and strategic communications. With a commitment to innovation and expanding service offerings, the agency remains a leader in shaping industry narratives.

Ant International has announced the appointment of Jiang-Ming Yang as its Chief Innovation Officer (CIO), effective immediately. In this role, he will lead the CIO Organisation, overseeing the development of innovative product and technology strategies to enhance global financial solutions.

Highlights of the Appointment

• Leadership Role & Vision

  • Jiang-Ming Yang will drive the synergized development of Ant International’s product and technology teams.
  • He will focus on advancing cross-border payments, trade solutions, and digital financial services for SMEs.

• Strategic Goals & Industry Impact

  • Reduce costs and improve efficiency in cross-border payments and settlements.
  • Democratize advanced fintech solutions for SMEs.
  • Enhance user experiences with AI-driven innovations for cross-border transactions.

• Expertise & Past Contributions

  • Formerly Chief Product Officer at Ant International, leading fintech and growth tech solutions.
  • Instrumental in expanding AI-powered fintech solutions to support business growth.
  • Key driver of operational efficiencies across Ant International’s business pillars:
    • Alipay+: Unified digital gateway for mobile payments.
    • Antom: Payment services for global merchants.
    • WorldFirst: Account services for SMEs.
    • Bettr: Embedded finance and SME credit tech solutions.

• Pioneering AI & Fintech Solutions

  • A+ Rewards by Antom: AI-powered marketing solution serving 230M users across eight markets.
  • Antom Copilot: AI-driven operations assistant reducing payment integration time from 10 days to minutes.
  • Antom EasySafePay: One-click checkout solution ensuring seamless digital wallet transactions.
  • AI Foreign Exchange Model: Predicts currency needs with 90% accuracy, optimizing treasury management.
  • Whale Platform: Blockchain-powered treasury management solution enhancing transparency and efficiency.

Jiang-Ming Yang’s appointment underscores Ant International’s commitment to innovation, AI-driven financial solutions, and global SME empowerment. His leadership will drive the company’s vision for the future of fintech and digital payments.

TSG (The Strawhecker Group), a globally recognized analytics and intelligence firm in the payments industry, has announced the appointment of Shelley Joyce as its Chief Technology Officer (CTO). Her leadership will focus on advancing TSG’s technology stack and delivering innovative solutions to clients.

Highlights of the Appointment

• Leadership Role & Vision

  • Shelley Joyce will oversee and execute TSG’s technology strategy.
  • Her role includes consulting, developing customized software products, and modernizing payment technology.

• Industry Expertise & Past Roles

  • Previously served as CTO of Merchant Acquiring Technologies at Global Payments (NYSE: GPN).
  • Led the development and operation of global payment processing platforms.
  • Experience in point-of-sale (POS) applications, financial applications, and money transfers.

• Notable Achievements in Payment Technology

  • Former CEO of Monetary, leading the development of an omnichannel commerce platform.
  • As VP of Product at Total Merchant Services, played a key role in launching Groovv POS.
  • Early career as CTO of Mercury Payments, managing software development, ISV integrations, and product management.

• Strategic Vision for TSG

  • Focus on leveraging data-driven insights for technology solutions.
  • Commitment to empowering clients with transformative payment technology.
  • Strengthening TSG’s consulting and technology capabilities for future growth.

Shelley Joyce’s appointment reinforces TSG’s commitment to innovation and excellence in payment technology. With her expertise and strategic vision, TSG aims to continue delivering cutting-edge solutions that drive growth and success for its clients in the evolving digital payments landscape.

Samba TV, a global leader in AI-powered media analytics, has unveiled its State of Viewership Report for H2 2024, analyzing 51 billion hours of linear and streaming TV consumption. The report highlights key trends, including the rise of ad-supported streaming, the impact of live events, and how AI is transforming contextual targeting in advertising.

Findings from the Report

1. Ad-Supported Streaming on the Rise

• Streaming hours increased 56% YoY, with linear TV also seeing an 8% boost due to major events like the Presidential Election, Olympics, and crime dramas.
• Netflix dominates multi-show consumption (72% of viewers), while other platforms struggle with audience retention.
• Ads drive engagement—viewers exposed to promos for top shows are 7x more likely to watch.
• Prime Video led ad impressions (+72%) following its ad-tier launch and exclusive sports deals (e.g., Thursday Night Football).
• 56% of new streaming subscriptions opted for ad-supported tiers, emphasizing the shift in consumer behavior.

2. Live Events & Politics Redefining Audience Engagement

• The Presidential debates outperformed NFL viewership by over 10 million households, proving politics can command Super Bowl-sized audiences.
• The Paris Olympics saw an 11% increase over Tokyo and 25% over Beijing, with women’s sports driving double-digit growth.
• Streamers bet on live sports—events like Jake Paul vs. Mike Tyson and NFL’s TNF drove record sign-ups for Netflix and Prime Video.
• NBC leveraged the Olympics to boost Peacock subscriptions, showing the power of live sports in driving platform growth.
• Political ads dominated TV, shaping voter sentiment, while Fox News led ratings in key swing states.

3. Targeting & Engagement: The New Battle in Advertising

• 150 ads per day hit half of TV households, but high-income viewers see 15 fewer ads daily, signaling inefficiencies in reaching affluent audiences.
• Top advertising sectors:
  • Entertainment (18%)
  • Pharma (12%)
  • Health & Beauty (11%)
  • Food & Beverage (9%)
• Insurance lags (4%), but Progressive leads in ad impressions.
• Retailers’ holiday ad wars: Macy’s, Kohl’s, and Walmart dominated, while others scaled back.
• Contextual targeting’s power:
  • Macy’s had the highest media impressions.
  • Walmart led in positive online conversations.
  • Amazon had the lowest positive and negative sentiment, showing mixed consumer perceptions.

Samba TV’s State of Viewership Report highlights AI-driven insights, live event dominance, and ad-supported streaming growth as key trends shaping TV and advertising in 2024. As the industry adapts to evolving viewership patterns, brands must leverage AI-powered targeting and live event engagement to maximize impact.

Edgecore Networks, a leader in network solutions for enterprises, data centers, and service providers, has announced a strategic partnership with Aprecomm. This collaboration enhances Wi-Fi 6 access points with AI-driven network optimization, offering businesses a seamless, self-healing wireless experience.

Highlights of the Partnership

• Starting March 1, 2025, Edgecore Networks Wi-Fi 6 APs will include 12 months of Aprecomm’s Virtual Wireless Expert (VWE) access.
• VWE provides AI-driven self-healing and self-optimization for enhanced connectivity.
• The initiative supports enterprises, MSPs, ISPs, and organizations across various sectors.
• The offer is valid until December 31, 2025, for specific Wi-Fi 6 AP models outside India.

AI-Powered Wi-Fi Optimization with VWE

• Enhanced Network Management: AI-driven insights provide real-time analytics and predictive optimizations.
• Operational Efficiency: Businesses can automate processes, reduce downtime, and improve customer experience.
• Customer-Centric Approach: VWE helps organizations optimize bandwidth allocation and service delivery.

Features of Aprecomm’s VWE

1. Proactive Network Optimization – AI-driven adjustments ensure seamless connectivity.
2. Real-Time Diagnostics – Provides instant insights into network performance.
3. Actionable User Analytics – Delivers comprehensive behavioral insights for service improvement.
4. Reduced Downtime – Predictive analytics help prevent disruptions.
5. User-Friendly Interface – Simplifies network management, even for non-technical users.

How to Access the Bundle

• Existing and new Edgecore Networks Wi-Fi 6 AP customers can activate VWE via ecCLOUD starting March 1, 2025.
• The offer applies to models: EAP101, EAP102, EAP104, EAP111, EAP112, and OAP101.
• Available for purchases made before December 31, 2025 (excluding India).

This partnership between Edgecore Networks and Aprecomm marks a significant step in AI-driven Wi-Fi management. With 12 months of complimentary VWE access, enterprises can enhance network efficiency, optimize performance, and streamline connectivity for an improved user experience.

AppViewX, a leader in automated certificate lifecycle management (CLM) and public key infrastructure (PKI) solutions, has been shortlisted for two prestigious industry awards. The AVX ONE Platform is a finalist in:

• Best DevOps Security Tool – Computing DevOps Excellence Awards 2025
• Best IoT/IIoT Security Solution of the Year – Cyber Security Awards 2025

These nominations highlight AppViewX’s innovation in securing hybrid multi-cloud environments and non-human identities in IoT/IIoT ecosystems.

AVX ONE: Revolutionizing DevOps Security

• Recognized for securing complex Kubernetes environments through automated PKI and TLS certificate management.
• Automates the entire certificate lifecycle—from enrollment to renewal—ensuring seamless integration with DevOps pipelines.
• Mitigates security risks by eliminating rogue certificates, manual errors, and compliance gaps.
• Enhances crypto-agility, reduces operational risks, and improves developer productivity.

Industry Impact:

• Ensures secure and scalable DevOps operations in hybrid and multi-cloud infrastructures.
• Winners for the Computing DevOps Excellence Awards 2025 will be announced in March 2025.

AVX ONE: A Game-Changer in IoT/IIoT Security

• Recognized for its identity-first approach to securing IoT and Industrial IoT (IIoT) ecosystems.
• Assigns each IoT device a unique cryptographic identity and continuously manages it throughout its lifecycle.
• Provides tamper-proof security, even in remote and dynamic environments.
• Automates certificate governance, threat detection, and compliance enforcement.
• Prepares organizations for post-quantum cryptography challenges by simplifying cryptographic agility.

Industry Impact:

• Protects IoT and IIoT devices from expired or rogue certificates, mitigating security vulnerabilities.
• Winners for the Cyber Security Awards 2025 will be announced in March 2025.

Leadership Perspective:

Gregory Webb, CEO of AppViewX, stated:

“These nominations highlight the versatility of AVX ONE in securing Kubernetes and IoT/IIoT ecosystems. We are honored to be recognized for advancing DevOps security and non-human identity management, setting new standards for innovation and excellence.”

The dual recognition of AVX ONE in DevOps security and IoT security underscores AppViewX’s leadership in certificate lifecycle management and PKI solutions. As security challenges evolve, AppViewX remains at the forefront, delivering automated, scalable, and future-proof security solutions for enterprises worldwide.