News

JamLoop Debuts Attribution for Smarter, Data-Driven CTV Advertising

JamLoop, a technology company focused on democratizing connected TV (CTV) advertising, has officially launched its new Attribution capability for clients using its demand-side platform (DSP). This feature gives advertisers the power to track, analyze, and optimize campaign performance with visibility into how viewers transition into website visitors, shoppers, and buyers. Designed in response to...

advertising 7 Apr 2025

The Lead Nurturer Launches for Digital Marketing & Sales Professionals

Today marks the official debut of The Lead Nurturer—a new subscriber-driven platform combining a newsletter, podcast, and professional community tailored for marketing and sales leaders. Founded by digital strategist Jessica Marie Davis, the platform aims to be the ultimate hub for clarity, context, and connection in the complex world of digital strategy and lead generation. In an era full of...

digital marketing 7 Apr 2025

IAS Expands Total Media Quality Capabilities for Reddit Advertisers

Integral Ad Science (IAS), a global leader in media measurement and optimization, has deepened its partnership with Reddit by expanding its Total Media Quality solution. This update brings Viewability and Invalid Traffic Measurement to advertisers on Reddit, reinforcing transparency, campaign effectiveness, and brand safety. With Reddit’s 100,000+ active communities rooted in authentic...

marketing 7 Apr 2025

Qloo & JCDecaux Partner to Elevate DOOH Targeting with Taste AI

Qloo, a leader in AI-driven consumer preference prediction, has announced a significant expansion of its partnership with JCDecaux, one of the world’s largest out-of-home (OOH) advertising companies. This collaboration, which began in 2020, takes a major leap forward with the integration of Qloo’s Taste AI™ into JCDecaux’s proprietary Data Management Platform (DMP), Displayce. This enhancement...

artificial intelligence 7 Apr 2025

Infolinks and Scope3 Unite to Advance Sustainable Digital Advertising

Infolinks, a premium ad marketplace known for its curated and sustainable ad placements, has announced a strategic partnership with Scope3 a platform focused on sustainability in media and advertising. This collaboration underscores Infolinks’ deep commitment to Green Media Products (GMP), blending campaign performance with environmental responsibility. As the industry grapples with the climate...

advertising 7 Apr 2025

Generative AI Roadmap: From Pilot Projects to Enterprise Integration

Direct Digital Holdings, Inc., a leading adtech and martech platform, has launched The Generative AI Roadmap—the third eBook in its AI education series. Created by the DDH AI Council, the guide serves as a strategic tool to help businesses evolve from isolated AI experiments to enterprise-wide AI integration. With tools like ChatGPT and GitHub Copilot already woven into daily tasks, organizations...

artificial intelligence 7 Apr 2025

CAPE Launches as Full-Service Creative Agency Redefining Brand Impact

After a year of strategic groundwork and quiet momentum, CAPE has officially stepped into the spotlight as a full-service creative agency headquartered in New York City. Founded in 2024 by advertising veterans Casey Ritts and Pete Gosselin, CAPE isn’t just another agency—it's the culmination of decades of brand-building experience, launched with a clear mission: to help great companies change...

marketing 4 Apr 2025

Websnoogie Expands SEO Services Across Nebraska to Empower Local Businesses

Websnoogie, a trusted name in digital marketing, is broadening its reach across Nebraska with an ambitious expansion of its SEO services. With a mission to empower every business—from Omaha startups to rural storefronts—Websnoogie is setting out to make impactful online visibility accessible to all. This growth initiative focuses on providing custom SEO solutions that drive real results and...

digital marketing 4 Apr 2025