Infolinks, a premium ad marketplace known for its curated and sustainable ad placements, has announced a strategic partnership with Scope3 a platform focused on sustainability in media and advertising. This collaboration underscores Infolinks’ deep commitment to Green Media Products (GMP), blending campaign performance with environmental responsibility.

As the industry grapples with the climate impact of digital advertising, this partnership offers advertisers a clear, measurable path toward reducing emissions without sacrificing ROI.

Elements of the Infolinks-Scope3 Partnership

1. Green Media Products (GMP) Designed for Impact

• Infolinks delivers exclusive, high-quality ad placements directly from publishers.

• All ad units are Supply Path Optimized (SPO) and reside outside header bidding, minimizing resource-intensive processes.

• GMP offers a data-transparent approach, enabling advertisers to make informed sustainability decisions.

2. Leveraging Scope3’s Emissions Model

• Scope3’s data allows precise carbon emission measurement of each campaign.

• Advertisers can track and reduce their digital carbon footprint across Infolinks’ marketplace.

• The partnership simplifies sustainable media planning and empowers brands to adopt cleaner practices.

3. Real-World Adoption & Results

• Since early 2023, over 3,500 brands have used low-emission media packages via Infolinks.

• The partnership reflects the growing market demand for responsible advertising that doesn’t compromise performance.

4. Industry Leadership and Collaboration

• At Possible 2025, Infolinks will lead the session "Less Noise, More Green: Why Curation Drives Sustainability".
  Speakers include:

  • Bob Regular, CEO of Infolinks

  • Brian O’Kelley, CEO of Scope3

  • Elizabeth Donovan, SVP at Acxiom/Kinesso

  • Greg Joseph, VP at StackAdapt

• Focus: How curated supply paths reduce waste and improve ad performance.

Executive Perspectives

Bob Regular, CEO, Infolinks:

“Sustainability isn’t just a moral imperative—it’s a strategic edge. With Scope3, we help advertisers drive ROI while lowering emissions.”

Brian O’Kelley, CEO, Scope3:

“This partnership gives brands a real, accountable way to align advertising with sustainability.”

Jonathan Slavin, CBO, Infolinks:

“Our curated marketplace reduces unnecessary bid requests and intermediaries—cutting two major contributors to digital ad emissions.”

Infolinks and Scope3 are setting a new standard in digital advertising—one where sustainability and performance go hand-in-hand. Through this partnership, brands gain access to a cleaner, curated, and more efficient advertising ecosystem. With initiatives like SPO, GMP, and carbon measurement tools, the ad industry is on a path to becoming more environmentally responsible without compromising business goals.

Infolinks remains committed to innovation, transparency, and sustainability—leading the way in responsible advertising.