Qloo, a leader in AI-driven consumer preference prediction, has announced a significant expansion of its partnership with JCDecaux, one of the world’s largest out-of-home (OOH) advertising companies. This collaboration, which began in 2020, takes a major leap forward with the integration of Qloo’s Taste AI™ into JCDecaux’s proprietary Data Management Platform (DMP), Displayce.

This enhancement enables brands to plan digital out-of-home (DOOH) campaigns with unprecedented precision by leveraging hyper-local cultural insights.

Highlights of the Expanded Partnership

1. Direct Integration into JCDecaux's DMP

• Qloo’s Taste AI is now embedded into Displayce, JCDecaux’s DMP.

• Advertisers can access taste-driven insights directly during campaign planning.

• Enables precise placement of ads in optimal DOOH locations based on cultural preferences.

2. Hyper-Localized Consumer Intelligence

• Qloo aggregates anonymized purchase data, user-submitted interests, and location intelligence.

• Produces taste heatmaps that reflect micro-neighborhood consumer affinities.

• Covers interests in entertainment, brands, travel, dining, and more.

3. Benefits for Advertisers

• Improves ad relevance by aligning creative and placement with real-world cultural context.

• Reduces overspending by avoiding low-ROI or overly crowded ad spaces.

• Helps uncover untapped audience pockets with strong taste alignment.

Executive Insights

James Alger, Co-Founder & COO of Qloo:

“True optimization in OOH advertising requires understanding what people actually care about at a micro level. Our Taste AI gives JCDecaux the cultural context to deliver high-performing, hyper-targeted DOOH campaigns around the globe.”

What Sets Qloo Apart

• Goes beyond demographics and foot traffic, using cultural preference AI.

• Understands consumer sentiment across 3B+ cultural entities like music, books, hotels, and brands.

• Allows advertisers to hyper-personalize messaging and enhance geolocation strategies for DOOH.

This partnership upgrade between Qloo and JCDecaux signals a transformative moment in outdoor advertising. By fusing cultural intelligence with geolocation data, advertisers can now deliver more meaningful, efficient, and impactful campaigns. With Qloo’s Taste AI integrated into Displayce, JCDecaux’s DOOH network becomes smarter, more relevant, and better equipped to meet modern audience expectations.