News

Smart Advertising Services Market to Hit $2.2 Trillion by 2030

In an increasingly digital world, the advertising industry is undergoing a transformative shift. According to the latest “Smart Advertising Services – Global Strategic Business Report” by ResearchAndMarkets.com, the global market for smart advertising services was valued at $675.4 billion in 2024 and is projected to reach $2.2 trillion by 2030, growing at a CAGR of 21.4%. This exponential growth...

artificial intelligence 4 Apr 2025

Informa TechTarget and Demandbase Partner to Enhance ABM Performance with Verified Intent Data

In a digital-first, data-driven B2B landscape, aligning sales and marketing around verified buyer intent has become essential for growth. Recognizing this need, Informa TechTarget and Demandbase have formed a strategic partnership to transform how go-to-market (GTM) teams identify, engage, and convert high-value accounts. This integration combines Informa TechTarget’s award-winning first-party...

marketing 4 Apr 2025

Semify Launches ROI Calculator to Optimize White-Label Marketing Fulfillment

As marketing agencies strive to balance operational costs and client demands in a challenging economic environment, cost-effective scaling is more important than ever. To support agency leaders in making data-driven decisions, Semify, a leading white-label SEO engine, has launched a new ROI of White-Label Marketing Calculator. This tool enables agencies to instantly compare white-label vs...

marketing 4 Apr 2025

Top Email Marketing Trends SMBs Must Follow in 2024

Email marketing has long been a cornerstone of digital strategy, especially for small and mid-sized businesses (SMBs). Despite being around for over two decades, email marketing is still evolving rapidly. According to the latest findings from Capterra and Gartner, SMBs must rethink how they approach email to improve performance, retain subscribers, and maintain brand credibility. As inboxes...

digital marketing 4 Apr 2025

FlexPath DXP and Nabthat Partner to Revolutionize Automotive Digital Retail

In a transformative move for the automotive digital retail sector, FlexPath® DXP, an innovator in identity verification and credit prequalification, has announced a strategic partnership with Nabthat, a top-tier automotive dealership website provider. This collaboration brings FlexPath’s patent-pending VeriQual™ solution directly into Nabthat’s dealer platforms, establishing a new standard for...

customer engagement 4 Apr 2025

Triton Digital Expands U.S. Podcast Ranker with Survey-Based Listener Metrics

As the podcast industry continues to evolve, Triton Digital, a global leader in digital audio and podcast technology, is taking a significant step forward. The company announced that it will enhance its U.S. Podcast Ranker by adding survey-based listener rankings and audience segmentation via Demos+, creating a more holistic and accurate view of podcast consumption in the U.S. This move...

audio technology 4 Apr 2025

DoubleVerify Invests in FirstPartyCapital to Fuel Global AdTech Innovation

In a move that signals strong confidence in the future of AI-powered digital advertising, DoubleVerify (DV) has announced a strategic investment in FirstPartyCapital (FPC), an operator-led venture capital firm specializing in early-stage adtech, martech, and digital media. This investment enhances both companies’ missions: supporting scalable startup innovation and driving measurable outcomes...

artificial intelligence 4 Apr 2025

GenAI Sparks Martech Evolution in Brazil, Says ISG Report

Brazil is emerging as a hotbed for marketing technology innovation, driven by the increasing adoption of generative AI (GenAI) and evolving consumer expectations. According to a new ISG Provider Lens™ Martech Service Providers 2025 report, companies in Brazil are integrating GenAI and advanced digital tools to transform marketing strategies, enhance brand presence, and deliver highly personalized...

artificial intelligence 4 Apr 2025