JamLoop, a technology company focused on democratizing connected TV (CTV) advertising, has officially launched its new Attribution capability for clients using its demand-side platform (DSP). This feature gives advertisers the power to track, analyze, and optimize campaign performance with visibility into how viewers transition into website visitors, shoppers, and buyers.

Designed in response to growing demand for real-time, actionable CTV insights, JamLoop’s Attribution tool marks a major step in transforming CTV from a top-of-funnel awareness channel to a full-funnel performance driver.

Features of JamLoop Attribution

1. Transparent Funnel Visibility

• Tracks the complete customer journey from CTV ad exposure to site conversion

• Supports last-touch and multi-touch attribution models

2. Real-Time Optimization

• Provides always-on reporting dashboards for real-time campaign optimization

• Enables retargeting and detargeting based on user behavior and conversion timing

3. Customizable Metrics

• Advertisers can monitor:

  • Conversion Rate

  • Cost-Per-Acquisition (CPA)

  • Return on Ad Spend (ROAS)

• Tailored attribution windows allow deeper analysis of user behavior post-ad exposure

4. Easy Integration & Support

• Integrates seamlessly with major ecommerce platforms

• Comes with robust support, intuitive UI, and dynamic web event tracking

Customer Results & Feedback

“JamLoop’s Attribution made creation, optimization, and measurement incredibly easy,” said Lisa Lopuck of Jacked Up Brands. “With their geo-targeting and real-time reporting, we reached a 2.1 ROAS in just one month.”

Why Attribution Matters for CTV

"Advertisers have lacked the confidence and control to fully embrace CTV due to limited or delayed data," said Oksana Korsakova, CMO of JamLoop. “We’ve built this tool with transparency and performance in mind—unlocking the full potential of connected TV as a high-impact advertising channel.”

JamLoop’s new Attribution tool redefines what advertisers can expect from CTV, turning it into a performance marketing powerhouse. With real-time metrics, detailed customer journey tracking, and seamless usability, JamLoop is giving advertisers the tools they need to drive outcomes—not just impressions.

“CTV should be a critical part of any media mix,” said Leif Welch, CEO of JamLoop. “Attribution brings the transparency needed to confidently shift dollars into CTV—and see the results.”