Integral Ad Science (IAS), a global leader in media measurement and optimization, has deepened its partnership with Reddit by expanding its Total Media Quality solution. This update brings Viewability and Invalid Traffic Measurement to advertisers on Reddit, reinforcing transparency, campaign effectiveness, and brand safety.

With Reddit’s 100,000+ active communities rooted in authentic discussions and shared interests, IAS equips advertisers with tools to measure campaign performance and validate user engagement at scale.

Enhancements of the IAS–Reddit Partnership

1. Total Media Quality for Reddit: What’s New?

• Includes Viewability and Invalid Traffic (IVT) Measurement

• Complements existing Brand Safety & Suitability insights

• Integrated with Reddit’s Feed, Conversations, and Takeover placements

2. Transparency & Trust

• Enables advertisers to confirm ad placement relevance and user authenticity

• Aligns with industry standards for content adjacency and brand safety

• Validates media spend with third-party, AI-backed metrics

3. Unified Reporting via IAS Signal

• Centralized dashboard to track:

  • Viewability performance

  • IVT metrics

  • Content-level Brand Suitability scores

• Delivers actionable insights for continuous campaign optimization

4. Best-in-Class AI Technology

• Uses Multimedia Technology to analyze:

  • Frame-by-frame image, audio, and text content

• Powers Reddit’s Limited Inventory filter

• Enhances content classification accuracy and automated moderation

5. Global Reach

• Measurement support for:

  • Web and in-app placements

  • Video and display formats

• Coverage across Reddit’s most dynamic ad experiences

Executive Commentary

Lisa Utzschneider, CEO of IAS:

"IAS’s Total Media Quality for Reddit empowers brands with trusted third-party metrics. As Reddit continues growing as a top platform for conversation-driven engagement, our expanded capabilities offer deeper transparency and actionable data."

Jim Squires, EVP, Reddit:

“This partnership expansion with IAS emphasizes our commitment to advertiser trust. With Total Media Quality, we give brands the insight they need to make confident decisions and align with conversations that matter.”

As Reddit’s advertising ecosystem matures, the enhanced collaboration with IAS ensures marketers gain greater clarity, control, and confidence. With advanced measurement tools now fully integrated into Reddit’s ad ecosystem, brands can ensure their campaigns are effective, viewable, and aligned with safe, relevant content—at scale.