Formerly interim Chief Revenue Officer, accomplished sales leader brings decades of experience in digital media, social, and martech to drive enterprise growth through innovation

CreatorIQ, a leading enterprise influencer marketing platform, has appointed Scott Levy as Chief Sales Officer (CSO). Levy, who previously served as the Interim Chief Revenue Officer (CRO) since 2023, brings over two decades of leadership experience in digital media, martech, and social technologies to this role. His appointment marks another significant step in CreatorIQ’s expansion and global growth strategy.

• Scott Levy's Role as Chief Sales Officer:

  • Levy will oversee CreatorIQ’s global sales operations, including strategic enterprise accounts, agency relations, mid-market sales, account management, and revenue operations.
  • In his previous position as Interim CRO, Levy implemented strategic frameworks that enhanced productivity and accelerated pipeline growth across the organization.

• Levy’s Leadership Background:

  • With a track record of success in high-growth companies, Levy co-founded Praction and served as CRO at Contentsquare and Olapic, where he played a critical role in Olapic’s acquisition by Monotype.
  • Levy has worked with leading brands such as Airbnb, Brex, CBS, and iHeartRadio, driving growth through advanced marketing technologies and strategies.

• Chris Harrington's Endorsement:

  • Chris Harrington, CEO of CreatorIQ, praised Levy’s transformative leadership during his time as Interim CRO, noting that his strategic vision and ability to build high-performing teams have already had a significant impact on the company.
  • Harrington is confident that Levy’s appointment as CSO will further strengthen CreatorIQ’s position as the leading influencer marketing platform.

• Levy's Impact on CreatorIQ’s Growth:

  • As Interim CRO, Levy realigned the sales structure by co-locating the Business Development Representatives team in Austin and refocusing efforts on global enterprise market expansion.
  • His efforts prepared CreatorIQ for its next phase of growth by aligning sales, marketing, and product teams to create a dynamic and collaborative team culture.

• Levy’s Vision for CreatorIQ:

  • Levy expressed excitement about his expanded role as CSO, emphasizing his commitment to driving growth through CreatorIQ’s cutting-edge influencer marketing technology.
  • He believes the creator marketing space offers transformative opportunities for enterprise brands and is thrilled to lead the journey with CreatorIQ as the best technology provider in the industry.

With Scott Levy’s promotion to Chief Sales Officer, CreatorIQ is poised for accelerated global growth and further success in the influencer marketing space. Levy’s strategic leadership and deep industry expertise will be instrumental in expanding CreatorIQ’s footprint and strengthening relationships with enterprise clients.

Multilocal, a leader in audience curation solutions, has appointed ad tech veteran Zach Rosen as Fractional General Manager to spearhead its US market expansion. Rosen, who is the Founder and Principal of the growth consultancy Supernova, brings over 15 years of experience in driving revenue and forging strategic partnerships in the digital advertising ecosystem.

• Zach Rosen's Role as Fractional General Manager:

  • As Fractional General Manager, Rosen will lead Multilocal’s efforts to establish a strong presence in the US market, focusing on scaling partnerships with publishers, brands, agencies, and trading desks.
  • Rosen’s expertise in addressable outcomes and audience curation aligns with Multilocal’s mission to provide efficient, privacy-safe solutions for the open web.

• Rosen’s Career in Ad Tech:

  • Prior to founding Supernova, Rosen served as VP and Head of North American Publishers at LiveRamp, where he played a pivotal role in delivering addressable outcomes for publishers and CTV platforms.
  • He was also SVP of Global Supply and Partnerships at Yieldmo, and spent nearly a decade at Index Exchange, where he was instrumental in advancing header bidding technology and expanding the company’s presence across global markets.
  • In 2013, Rosen established Index Exchange’s US headquarters, driving partnership growth across North America, EMEA, and APAC.

• Zach Rosen’s Vision for Multilocal:

  • Rosen expressed enthusiasm for joining Multilocal, emphasizing that the company’s focus on audience curation addresses the challenges publishers and advertisers face in today’s digital landscape.
  • He believes that curation has the potential to solve inefficiencies and signal loss in the open web, making digital advertising more equitable for all stakeholders.

• James Leaver’s Perspective:

  • James Leaver, CEO of Multilocal, praised Rosen’s appointment, noting his extensive industry experience and ability to connect with people.
  • Leaver highlighted that Rosen’s problem-solving skills and commitment to supporting the open web are key to Multilocal’s growth and innovation in the digital advertising space.

• Multilocal’s US Expansion Strategy:

  • With Rosen at the helm of US operations, Multilocal aims to solidify its position as a leader in audience curation, providing brands and advertisers with tools to optimize digital ad campaigns and reach their target audiences more effectively.
  • Rosen’s leadership is expected to drive growth by fostering partnerships that ensure more efficient, privacy-centric advertising solutions.

With Zach Rosen leading Multilocal’s US expansion, the company is poised to enhance its presence in the digital advertising ecosystem. His deep experience in revenue growth, strategic partnerships, and ad tech innovation will be instrumental in advancing Multilocal’s mission to create a thriving, privacy-safe digital advertising environment.

Introducing TurboDocx Writer: Now available on Microsoft AppSource, TurboDocx Writer is the game-changing Word plugin that automates document creation, manages templates, and simplifies content injection—all within Microsoft Word. TurboDocx is pushing the future of work forward, giving professionals powerful AI tools to streamline their workflows. Install now and explore new possibilities for efficiency and innovation.

TurboDocx, a leader in AI-powered document generation, has launched its new Word Plugin, TurboDocx Writer, available on Microsoft AppSource. This integration allows professionals to streamline document creation processes within Microsoft Word using advanced templating, variable replacement, and dynamic content injection. TurboDocx Writer aims to enhance workflows for legal teams, sales departments, MSPs, and other professionals.

• TurboDocx Writer: A Game-Changer for Document Automation:

  • TurboDocx Writer integrates directly with Microsoft Word, providing users with powerful document automation tools without leaving their familiar workspace.
  • Designed for professionals across industries, the plugin simplifies document generation by allowing users to create, update, and personalize documents with minimal effort.

• Key Features of TurboDocx Writer:

  • Point-and-Click Simplicity: Users can inject dynamic content from templates, knowledgebases, or custom data sources into documents with ease.
  • Full Template Integration: Leverage pre-built or custom templates to populate documents quickly, ensuring consistency and accuracy.
  • Advanced Variable Replacement: Automate the replacement of placeholders with real-time data, eliminating manual errors and enhancing efficiency.
  • Seamless Integration with Microsoft Word: The plugin complements Word’s interface, enhancing user experience while maintaining familiarity with the software.

• Empowering Professionals with Document Automation:

  • TurboDocx Writer is ideal for professionals in industries like legal, sales, and professional services who frequently work with complex documents.
  • The plugin reduces the manual workload, prevents copy-paste errors, and enables users to focus on more important content, boosting productivity.

• Nicolas Fry’s Vision for TurboDocx Writer:

  • Nicolas Fry, Founder and CEO of TurboDocx, expressed excitement about the plugin’s launch:
    • “By integrating TurboDocx with Microsoft Word, we empower users to automate document creation effortlessly, making their workflows faster, smarter, and error-free. We're thrilled to make document automation accessible to professionals globally.”

• Looking Ahead: AI-Powered Innovations in Microsoft Office:

  • TurboDocx plans to enhance its integration with Microsoft Office through AI-driven features. Future updates may include intelligent suggestions, contextual insights, and smart document enhancements, further transforming how businesses interact with their documents.
  • The vision is to not only automate document generation but also bring greater flexibility, accuracy, and intelligence across the entire Microsoft Office ecosystem.

The launch of TurboDocx Writer on Microsoft AppSource is a significant step towards revolutionizing document automation within Microsoft Word. With its powerful features and future plans to integrate AI-driven enhancements, TurboDocx continues to make document workflows more efficient and intelligent, benefiting professionals across a wide range of industries.

Later, a leading provider of influencer marketing and social media management solutions, has announced two strategic executive appointments aimed at transforming how brands measure and monetize their social presence. Bill Kantar joins as Chief Revenue Officer (CRO), and Phoebe Maclachlan, a long-time Later veteran, has been promoted to Chief Customer Officer (CCO).

• Bill Kantar: Chief Revenue Officer

  • In his new role as CRO, Bill Kantar will focus on accelerating Later's penetration into the enterprise market and scaling the sales organization. With a decade of experience in influencer marketing, Bill previously served at Captiv8, where he led new markets and strategic partnerships. His impressive background also includes serving as Chief Revenue Officer at Open Influence and holding various sales leadership roles at ViacomCBS and Yahoo!. His expertise will be vital in helping clients maximize their potential in social media and influencer marketing.

• Phoebe Maclachlan: Chief Customer Officer

  • Phoebe Maclachlan’s promotion to CCO comes after nearly ten years of dedicated service at Later. Throughout her tenure, she has significantly enhanced the customer experience for brand and agency marketers. Phoebe has been instrumental in linking social and influencer campaigns to tangible business outcomes. As CCO, she will lead Later’s customer-centric strategy, overseeing services, support, solutions, and account management. Her deep understanding of the company's operations will enable her to further strengthen client relationships.

• Recent Leadership Expansion

  • These appointments are part of Later’s broader leadership expansion, which recently included:
    • Jose Segrera as Chief Financial Officer
    • Jamie Tischart as Chief Information and Technology Officer
    • Justin Withers as Chief Growth Officer
  • All executives will report directly to CEO Scott Sutton, who believes that these strategic appointments will be crucial in unlocking the full potential of Later’s offerings.

With the addition of Bill Kantar as Chief Revenue Officer and the promotion of Phoebe Maclachlan to Chief Customer Officer, Later is well-positioned to redefine the social media landscape. These changes underscore Later's commitment to providing exceptional influencer marketing and social media management solutions that drive business outcomes for brands and agencies.

Advertisers can now optimize OOH placements through the new billups Analytics™ Attention Dashboard and creative optimization features

Billups, a leader in independent Out-of-Home (OOH) managed services, has announced the launch of contextual and creative attention metrics designed to enhance the effectiveness of OOH media. This new offering captures the ability of traditional and digital OOH units to stand out in their environments, providing marketers with actionable insights to inform their site and creative selections for omnichannel campaigns.

• Introducing the Billups Analytics™ Attention Dashboard:

  • The AI-based Billups Analytics™ Attention Dashboard is a privacy-compliant platform that evaluates the quality of OOH impressions. It adjusts for site-specific features that impact a viewer's ability to see and recall advertisements.
  • This comprehensive platform provides metrics such as reach, frequency, audience demographics, and dwell-time analysis, estimating how quickly a person or vehicle is moving or resting near the OOH unit. The attention score derived from these metrics indicates how effectively a board captures attention compared to others in the market.

• How Attention Metrics Work:

  • By analyzing environmental and contextual conditions, the attention metrics provide a clear picture of each unit’s performance. Lower percentages indicate normal performance, while higher percentages signify exceptional attention-grabbing opportunities.
  • Billups' creative optimization tool goes a step further by employing image analysis to assess how visual information distribution impacts attention. Using their proprietary AI-based SSI model, it provides visual insights on which parts of an advertisement are most likely to attract viewer attention.

• Case Study: Cognitiv’s Successful Campaign:

  • A recent campaign for Cognitiv, utilizing the Billups Analytics™ platform, achieved an impressive average attention score of 44%, categorized as “exceptional” among OOH inventory.
  • Two units scored exceptionally high at 99% and 97%, with dwell times over three times the campaign average. Cognitiv plans to increase frequency for these top-performing units in future campaigns, optimizing overall effectiveness.
  • “The ability to collect attention insights on our branding investment changes how we think about branding,” said Justine Frostad, SVP of Marketing at Cognitiv. “Our strategy, supported by high attention scores and a 650% increase in organic LinkedIn searches, has proven effective.”

• Shawn Spooner on the Importance of Attention Metrics:

  • “In a crowded media environment, advertisers need precise tools to measure and optimize their campaigns,” said Shawn Spooner, Global Chief Technology Officer at Billups. “The Billups Analytics™ Attention Dashboard combines proprietary methodologies with established OOH space-measurement standards, harnessing patented machine learning algorithms and computer vision to assess how effectively a unit captures and retains viewer attention.”

• Availability and Future Rollouts:

  • The Billups Analytics™ Attention Dashboard is currently available in beta to Billups clients, partners, agencies, brands, and OOH media owners across the US and Europe. Plans for rollouts to Canada and parts of the Asia-Pacific region are set for Q4 of this year.

With the introduction of contextual and creative attention metrics, Billups is setting a new standard for OOH advertising measurement. By utilizing advanced AI technologies and providing actionable insights, Billups is enabling marketers to optimize their campaigns effectively and ensure their OOH investments yield measurable results.

Robert Bradley jumps on board the future of advertising

UK-based Alkimi, recognized as the world's first decentralized ad exchange, has announced the appointment of Robert Bradley as its Non-Executive Director. With over 20 years of experience in the media industry, Bradley is poised to enhance Alkimi's platform by driving innovation and commercial strategy.

• Robert Bradley's Expertise:

  • Bradley's extensive career includes key roles at News Corp, IDG, and CNN International Commercial (CNNIC). As the Senior VP at CNNIC / Warner Bros. Discovery, Inc., he leads commercial digital transformation and revenue growth across significant digital assets.
  • His role involves managing strategic partnerships across the APAC, LATAM, and EMEA regions, along with experience in multi-platform brand partnerships and ad sales. This breadth of knowledge positions him uniquely to guide Alkimi through its next growth phase.

• Alkimi's Vision and Goals:

  • "Robert's unparalleled expertise in the media sector, particularly in digital strategy and revenue growth, aligns perfectly with Alkimi's vision of disrupting traditional advertising," said Ben Putley, CEO & Co-Founder of Alkimi.
  • Alkimi aims to enhance transparency in the advertising industry by reducing fees while gaining efficiency and striving towards net-zero emissions. Bradley's appointment is expected to propel these goals forward.

• Bradley's Commitment to Transparency:

  • Having observed Alkimi’s growth and commitment to transparency and low fees, Bradley expressed enthusiasm for joining a team that is at the forefront of revolutionizing brand-audience connections. “I look forward to contributing to the company's strategic direction and helping it achieve its ambitious goals,” he stated.

• Impact on Decentralized Advertising:

  • Bradley's extensive experience in AdTech and programmatic advertising equips him with unique insights that will benefit Alkimi as it expands its offerings. His leadership is expected to solidify the company’s position as a trailblazer in decentralized ad technology.

• Upcoming Engagement:

  • Bradley will make his first live panel appearance with Alkimi at Zebu Live in October, where he will share insights on the future of advertising technology and the importance of transparency in the industry.

With the appointment of Robert Bradley as Non-Executive Director, Alkimi is well-positioned to leverage his extensive experience and strategic vision to disrupt the traditional advertising landscape. As the company continues to scale and innovate, Bradley's insights will be invaluable in achieving its mission of creating a more transparent and efficient advertising ecosystem.

98% of marketers and agencies face data challenges, according to Lotame | Cint’s new global study, likely prompting widespread adoption of collaboration tools for solutions

Lotame, a global leader in customer data technology, has announced the release of its report titled “The State of Data Collaboration: A Global Perspective,” conducted by Cint. The survey, which included over 1,200 marketers and agency professionals from North America, the UK, Mexico, Brazil, Singapore, and Australia, sheds light on how the industry is adapting to the evolving data landscape.

• Key Trends in Data Collaboration:

  • The report indicates a growing reliance on data collaboration platforms, with 71% of marketers and 64% of agencies already utilizing them. This trend is set to continue, reflecting a shift towards more collaborative and flexible data technologies.
  • The top benefits identified by users of these platforms include audience targeting (44%), enhanced personalization (42%), and expanded reach (41%).

• Challenges in Data Management:

  • Despite the positive trends, marketers face significant challenges in unifying, managing, and activating digital marketing data. A staggering 98% of respondents reported encountering barriers, such as difficulty in finding quality partners and limitations with first-party data.
  • These challenges highlight the critical need for innovative solutions to streamline data processes and improve overall marketing effectiveness.

• Programmatic Spending Declines:

  • The report notes a concerning trend in programmatic spending, with 55% of marketers anticipating budget reductions in this area. This decline may impact how brands engage with their audiences and leverage data for effective targeting.

• Future Investments in Technology:

  • Looking ahead, 62% of marketers and agencies plan to adopt data collaboration platforms within the next six months to a year, indicating a strong commitment to technological investments that can address current challenges.
  • Additionally, 61% of agencies are focusing on data enrichment to enhance first-party data, while 52% of marketers are leveraging AI technologies.

• Expert Insights:

  • “The landscape is undergoing yet another significant transformation,” says Andy Monfried, CEO of Lotame. “Marketers are recognizing the barriers to engaging prospects amid an addressability gap and are embracing a collaborative approach to data.”
  • Laura Manning, SVP of Measurement at Cint, adds, “The findings reveal a range of strategies being adopted... As the industry continues to evolve, we see a growing emphasis on innovative solutions to enhance audience targeting, personalization, and overall data orchestration.”

Lotame's report underscores the critical role of data collaboration in navigating the challenges of the modern marketing landscape. As marketers and agencies continue to adapt to evolving technologies and consumer expectations, collaborative approaches will be essential for enhancing audience engagement and driving successful outcomes.

Sprinklr, the unified customer experience management (Unified-CXM) platform designed for modern enterprises, has announced the launch of a local data hosting solution in Switzerland on Microsoft Azure. This initiative allows Sprinklr customers to host their data in Switzerland, aligning with regional security and governance requirements.

• Commitment to Regional Data Security:

  • “Sprinklr customers now have an option to host data in Switzerland to support certain security and governance requirements in the region,” stated Michael Maas, Sprinklr's Senior Vice President of Europe. This move reflects Sprinklr's dedication to investing in the region while empowering customers to revolutionize their customer experience using Sprinklr’s AI-powered platform.

• Expansion in the DACH Region:

  • Sprinklr is actively expanding its presence in the DACH region (Germany, Austria, and Switzerland) and across Europe, catering to leading brands in various sectors, including telecommunications, retail, financial services, and travel & hospitality. This local hosting solution is a critical step in Sprinklr’s growth trajectory and supports its broader objectives for enterprise governance, data security, and compliance.

• Collaboration with Microsoft:

  • The partnership with Microsoft Azure for Swiss data hosting is significant for Sprinklr, providing enhanced data security and compliance measures. By leveraging Azure’s infrastructure, Sprinklr ensures that its customers can meet regional data protection regulations effectively.

• Global Support and Resources:

  • As with all of Sprinklr’s data hosting locations, the Swiss data hosting solution will be supported by Sprinklr’s global support teams, technical resources, and sub-processors. This ensures that customers receive comprehensive support regardless of their chosen hosting location.

The launch of the local data hosting solution in Switzerland is a testament to Sprinklr's commitment to enhancing customer experience through robust security measures and compliance. By providing this option, Sprinklr not only strengthens its foothold in the European market but also reinforces its dedication to supporting enterprises in their digital transformation journeys.