SiteSpect, a leader in digital optimization and experimentation, has launched Superfresh, a transformative user experience initiative designed to simplify workflows, enhance usability, and improve team collaboration. This update brings a modernized interface, new tools, and an upcoming redesigned Campaign Builder for seamless, cross-channel optimization.

"Superfresh is more than a visual update—it's a complete redesign focused on ease of use, simplification, modernization, and self-sufficiency," says Paul Bernier, VP of Product Management.

Features Already Released

Superfresh introduces several usability enhancements to streamline digital experimentation:

• Streamlined Navigation – A modernized menu for quick, intuitive access to key tools.
• Recently Viewed Items – Simplifies workflow continuity with easy project access.
• Enhanced Creation Tools – Reduces setup time with simplified test workflows.
• Global Triggers – Enables reusable triggers for consistent metrics and variations.
• Redesigned List Pages – Improves search, filtering, and custom views.
• New Metric Builder – A step-by-step wizard for seamless data capture and analysis.

Coming Soon: A Reimagined Campaign Builder

SiteSpect will soon release a fully redesigned Campaign Builder, featuring:
Multi-Channel Experimentation – Create experiences across web, mobile, and apps.
Visual & Code-Based Editing – Supports users of all skill levels.
Tab-Based UI – Enhances collaboration across teams.
Advanced Code Editing – Includes feature flagging and personalization tools.

"Superfresh underscores SiteSpect's commitment to evolving with customer needs," says Kate Orchard, Product Manager. Future updates will continue refining onboarding, experimentation tools, and cross-team collaboration.

With Superfresh, SiteSpect delivers a more intuitive, efficient, and powerful platform for digital optimization. As businesses demand seamless A/B testing and personalization, this initiative ensures teams can experiment with confidence and drive meaningful growth.

Boostly, a leading provider of automated SMS marketing and feedback solutions for restaurants, has secured $22 million in Series A funding, led by PeakSpan Capital, with participation from Y Combinator, Trestle Partners, and Singularity Capital. This funding follows a $5.6M Seed round just six months ago, highlighting Boostly’s rapid growth and industry impact. The new investment will accelerate innovation and expand Boostly’s ability to help restaurants maximize first-party customer data for revenue growth.

Revolutionizing Restaurant Marketing Through AI-Driven SMS

The restaurant industry is evolving with digital engagement trends such as online ordering and delivery services. Boostly addresses these shifts by providing:

• AI-Powered Behavioral SMS Marketing – Achieves 10x higher engagement rates than standard text campaigns.
• Gamified Texting Experiences – Drives customer interaction through interactive promotions.
• First-Party Data Utilization – Accelerates SMS subscriber opt-ins 5x faster than traditional solutions.

With a patent-pending data aggregation process, Boostly enables restaurants to convert raw customer data into actionable insights, fostering long-term engagement and repeat business.

Expanding Market Adoption and Growth

Currently serving 1,200+ restaurant locations across the U.S. and Canada, Boostly is proving its platform’s effectiveness in automating marketing, generating customer reviews, and increasing revenue.

Founded by Shane and Mikey Murphy, Boostly benefits from their deep expertise in restaurant technology, having previously built and sold an online ordering platform and led a restaurant operations software firm.

Leadership Insights on Boostly’s Growth

Shane Murphy, Co-Founder & CEO, shared Boostly’s vision:
"Restaurant owners juggle countless responsibilities daily. They need a marketing system that operates on autopilot and delivers measurable ROI. We’ve gamified SMS marketing to drive superior engagement and revenue, ensuring our success is directly tied to our customers’ growth."

Matt Melymuka, Co-Founder & Managing Partner at PeakSpan Capital, emphasized Boostly’s market potential:
"With privacy regulations limiting traditional digital ads, first-party data is now a restaurant’s most valuable asset. Boostly provides an automated, compliant solution to transform this data into revenue-driving engagement."

As data privacy regulations reshape digital marketing, Boostly’s AI-powered, first-party data marketing platform positions it as a key player in restaurant technology. With $22M in new capital, Boostly is set to expand its offerings, enhance AI capabilities, and drive long-term growth for restaurants worldwide.

Monks, the global digital and data-driven brand of S4 Capital plc, has announced the appointment of Karan Chetal as its new Chief Sales Officer for Technology Services. Recognized among the Top 25 Technology Consultants and Leaders of 2025 by The Consulting Report, Chetal brings over 25 years of expertise in business development, technology adoption, IT consulting, and sales leadership.

Driving Growth in Technology Services

In his new role, Chetal will lead Monks' Technology Services sales organization, focusing on:

• Software & Platform Development
• Cloud & Infrastructure Solutions
• Data, AI & Automation
• Consulting Services

His strategic focus will be on cross-pillar integration, ensuring seamless technology solutions for Monks' clients. Additionally, he will support the development and adoption of Monks.Flow, an AI-driven suite designed to enhance business transformation through advanced tech integrations.

Industry Leaders Welcome Chetal’s Vision

Nikki Gifford, Chief Operating Officer, Technology Services at Monks, stated:
"Karan’s expertise in enterprise technology sales will help Monks expand beyond marketing transformation into large-scale business transformation. His leadership will be invaluable as we grow our Technology Services division."

Karan Chetal expressed his enthusiasm:
"Technology is the foundation for all marketing. I’m excited to join Monks, a company that has redefined itself beyond traditional marketing and advertising to become a strategic technology solutions partner."

Proven Track Record in Technology Leadership

Before joining Monks, Chetal served as Global Head of Strategic Engagements at Wipro. His career also includes senior leadership roles at NTT and Atos, where he drove business growth, M&A initiatives, and digital transformation.

Chetal’s educational background includes:

• MBA from Oxford University
• Executive programs in Organizational and Digital Leadership from HEC Paris & Harvard University

Karan Chetal’s appointment signals Monks' commitment to enhancing its technology services offerings, further cementing its role as a leader in AI, cloud computing, and business transformation solutions. His leadership will drive Monks’ growth in enterprise technology solutions, helping clients navigate the evolving digital landscape.

Fox Corporation has announced the acquisition of Red Seat Ventures, a leading company in the creator economy that helps talent build and expand their direct-to-consumer media businesses. The acquisition positions Red Seat Ventures as a standalone entity within FOX’s Tubi Media Group, with Paul Cheesbrough, CEO of Tubi Media Group, assuming the role of Chairman.

Strategic Growth in the Creator Economy

The creator economy is a rapidly growing media sector, with consumers increasingly seeking direct access to trusted voices and brands. FOX aims to leverage this trend by integrating Red Seat Ventures’ expertise in content creation, subscription products, and live events.

According to Paul Cheesbrough, CEO of Tubi Media Group:
"The creator economy is one of the fastest-growing media categories, and we see tremendous opportunities to drive additional scale in sports, news, and entertainment with Red Seat Ventures."

Red Seat Ventures' Continued Leadership and Expansion

• Red Seat Ventures, led by founding partners Chris Balfe and Kevin Balfe, will continue operating independently within FOX.
• The company has a proven track record in managing and scaling creator-led media businesses across multiple platforms.
• Its portfolio includes 17 creator-led shows that generated over 200 million monthly active views in November 2024.

Benefits of the Acquisition

• Expanded Media Reach: Strengthens FOX’s presence in the creator-driven content space.
• Diverse Content Offerings: Enhances cross-platform distribution of podcasts, video, and live events.
• Creator Support & Growth: Enables Red Seat Ventures to offer more services while maintaining brand independence.

Chris Balfe, CEO of Red Seat Ventures, emphasized:
"Aligning with FOX allows us to expand our services while ensuring creators retain their independence and brand integrity."

With this acquisition, FOX aims to scale its presence in the creator economy, leveraging Red Seat Ventures' expertise to expand its direct-to-consumer media offerings. The move strengthens FOX’s position in sports, news, and entertainment while empowering creators with enhanced resources and distribution opportunities.

Many organizations struggle to create effective dashboards despite having experienced teams. Often, dashboards are built based on available data rather than strategic objectives, limiting their impact on performance and growth.

To bridge this gap, Info-Tech Research Group has introduced a structured framework, Build Better Dashboards Across Marketing, Sales, and Customer Success. This blueprint provides actionable insights for designing dashboards that enhance cross-functional collaboration and data-driven decision-making.

The Role of Dashboards in High-Performing Teams

Dashboards serve as essential tools in marketing, sales, and customer success by offering real-time data visualization for performance tracking and strategic decision-making. However, poorly structured dashboards can result in outdated or incomplete insights, leading to inefficiencies.

According to Terra Higginson, Principal Research Director at Info-Tech Research Group:
"Organizations have vast amounts of data but lack a clear strategy to extract value. Our blueprint helps businesses transform raw data into actionable insights, ensuring dashboards align with goals that drive measurable impact."

Factors for Building High-Impact Dashboards

Info-Tech’s research outlines eight critical elements for developing effective dashboards:

1. Identify Business Goals

• Define clear objectives aligned with the company’s broader strategy.
• Ensure dashboards drive decision-making and measurable outcomes.

2. Outline the Metrics

• Establish SMART goals and key performance indicators (KPIs).
• Focus on metrics that truly reflect business performance.

3. Evaluate Data and Select an Analytics Tool

• Leverage AI-powered analytics tools to clean and structure data.
• Ensure data accuracy and reliability before integration.

4. Identify Data and Sources

• Integrate multiple data sources, including CRM, marketing automation, and web analytics.
• Use APIs or manual processes to create a unified data view.

5. Design the Dashboard

• Develop visually appealing, user-friendly dashboards.
• Ensure dashboards provide real-time tracking for marketing, sales, and customer success.

6. Build Requirements Document

• Outline essential data sources, field mappings, and system workflows.
• Ensure alignment across marketing, sales, and customer success teams.

7. Establish Regular Reporting Intervals

• Set a structured schedule for dashboard updates and reporting.
• Maintain data relevance through consistent monitoring.

8. Iterate and Improve Dashboards

• Regularly test and refine dashboards for better insights.
• Adjust KPIs and metrics to align with evolving business needs.

By aligning dashboards with business objectives and specific user needs, organizations can turn raw data into a powerful strategic asset. A well-structured dashboard enables leadership teams to track performance, identify trends, and drive operational efficiency, ultimately leading to measurable business growth.

Artificial Intelligence (AI) is quickly transforming industries, and nearly 97% of CEOs are planning to integrate AI into their businesses. However, only 1.7% feel completely prepared. Despite recognizing AI's immense potential, CEOs are struggling with gaps in knowledge, skills, and infrastructure, making it difficult to implement AI successfully. This article explores the key findings of Cisco’s recent study on CEOs’ plans for AI integration, the barriers they face, and the strategies they plan to adopt to stay ahead of the competition.

1. AI Potential and CEO Concerns

• High Recognition of AI’s Importance: Four out of five CEOs acknowledge the transformative potential of AI for their businesses.
• Strategic Decision Challenges: CEOs worry that gaps in their understanding of AI will lead to missed opportunities and hinder strategic decisions.
• Fear of Falling Behind: Over 70% of CEOs are concerned that insufficient IT knowledge and infrastructure will leave them trailing behind competitors.

2. The Real Costs of Inaction

• Impact of Underinvestment: More than half of CEOs feel that underinvestment in technology is causing them to lose competitive advantage.
• Mounting Opportunity Costs: CEOs fear that without adequate investment, their companies will face higher operational costs, reduced productivity, and declining market share.
• AI as a Competitive Advantage: CEOs recognize AI’s potential to drive efficiency, innovation, and market leadership, but feel held back by existing barriers.

3. The Barriers Holding CEOs Back

• Skills Shortages: CEOs face challenges with a lack of skilled professionals who can manage AI integration.
• Infrastructure Gaps: Many companies are not yet equipped with the necessary infrastructure to fully capitalize on AI technologies.
• Cybersecurity Risks: Concerns over cybersecurity are growing as AI adoption increases, making secure implementation a top priority.

4. The CEO’s Blueprint for AI Integration

• People, Infrastructure, and Cybersecurity: CEOs are focusing on strengthening their workforce, modernizing their infrastructure, and enhancing cybersecurity to unlock AI’s full potential.
• Collaboration with Trusted Partners: 96% of CEOs plan to rely on trusted partners to future-proof their networks and prepare for AI adoption.
• Technology Leadership: CEOs are increasingly leaning on their CTOs and CIOs to provide the necessary expertise in AI integration and technology-driven growth.

5. Opportunities for Bold Action

• Transformative Potential: CEOs who embrace AI are setting the stage for innovation, operational efficiency, and a competitive edge in the market.
• Partnering for Success: Strategic partnerships will be essential for navigating the complexities of AI adoption and creating long-term value.

Conclusion:
As AI continues to evolve, CEOs are under increasing pressure to integrate AI within their organizations. While many recognize its potential, challenges such as skills shortages, infrastructure gaps, and cybersecurity risks remain significant obstacles. To stay ahead, CEOs are investing in their people, modernizing infrastructure, and forming strategic partnerships to ensure their businesses are AI-ready. Companies that act boldly today will lead the way in an AI-driven future, while those that delay may risk becoming irrelevant.

SEON, a leader in digital fraud prevention and compliance, has announced the promotions of Matt DeLauro to President, GTM (Go-To-Market) and Devlyn Coelho to Chief Marketing Officer (CMO). These appointments mark a significant step in SEON’s global expansion and market growth.

Matt DeLauro Promoted to President, GTM

Previously serving as Chief Revenue Officer (CRO) for two years, Matt DeLauro will now oversee SEON’s go-to-market initiatives, driving strategic expansion across industries and regions.

20+ years of SaaS leadership at NetSuite, Oracle, and Extend
 Expertise in growth strategy and business development
 Will lead SEON’s regional and sector expansion efforts

Devlyn Coelho Elevated to Chief Marketing Officer

A marketing powerhouse, Devlyn Coelho has transformed SEON’s demand generation and brand strategy as Senior VP of Marketing.

20+ years of experience in senior marketing roles at Quickbase, Mendix (Siemens), and Dell
 Proven success in scaling global marketing operations
 Will spearhead SEON’s global brand positioning and customer engagement

Leadership Insights

Tamas Kadar, CEO of SEON, stated:
"Matt and Devlyn have played a crucial role in SEON’s rapid growth. Their leadership will be instrumental as we expand into new markets and continue to meet the rising demand for fraud prevention and AML solutions."

Why This Matters

Strategic Expansion – Strengthens SEON’s global market presence
Proven Leadership – Industry veterans driving innovation and growth
Enhanced Fraud Prevention Solutions – Scaling AML and compliance offerings

Looking Ahead

With these leadership advancements, SEON is set to further disrupt the digital fraud prevention space, reinforcing its position as an industry leader in risk and compliance solutions.

Following its successful $30M Series A financing, Salience Labs has announced the appointment of Dr. William Jeffrey to its Board of Directors and Bonnie Tomei as Chief Financial Officer (CFO). These strategic hires will help the company accelerate its growth and expand into the U.S. market.

Dr. William Jeffrey Joins the Board

Dr. Jeffrey, an esteemed astronomer and technology leader, brings decades of experience from the U.S. Executive Office, HRL Laboratories, National Institute of Standards and Technology (NIST), and SRI International. His expertise in semiconductors, photonics, and national R&D strategy will guide Salience Labs as it advances AI-driven optical connectivity solutions.

He joins a distinguished board that includes:

• Jack Edmondson – Chief Investment Officer, Oxford Sciences Enterprises
• Daniel Armbrust – Co-founder, Silicon Catalyst & former CEO, SEMATECH

Bonnie Tomei Appointed as CFO

A Silicon Valley-based CPA, Bonnie Tomei brings 20+ years of financial leadership with expertise in IPOs, de-SPAC transactions, and business operations. She will play a pivotal role in scaling Salience Labs' financial and operational strategies, particularly as the company expands to the U.S.

Vaysh Kewada, CEO of Salience Labs, stated:
"Bonnie’s extensive experience in corporate finance and operations will be instrumental as we execute our growth strategy and serve key customers in the U.S."

Why This Matters

Strategic Expansion – Strengthens Salience Labs’ U.S. presence and market reach
Proven Leadership – Brings deep expertise in R&D, finance, and semiconductor innovation
Industry Momentum – Supports AI data center connectivity and next-gen optical networking

Looking Ahead

With a reinforced leadership team, Salience Labs is poised to disrupt AI connectivity with its photonic-based solutions for scalable, high-speed, and energy-efficient AI infrastructure.