News

Bond Brand Loyalty Names Morana Bakula as CEO, Marking Historic Leadership Shift

Bond Brand Loyalty, a leading global customer engagement and brand experience agency, has named Morana Bakula as its new President and Chief Executive Officer. This appointment marks a pivotal moment for the company, with Bakula becoming the first female executive to hold the dual roles of President and CEO. She succeeds Bob Macdonald, who transitions to Founder & Chairman of the Board...

customer engagement 9 Apr 2025

Popsycle Rebrands as TARA Media to Align with Holding Company and Accelerate Growth

Popsycle, a full-service, data-driven marketing agency known for its creative services and media buying solutions, has officially rebranded as TARA Media. This new identity aligns the agency with its parent company, TARA Group, and its sister companies Statara and TargetSmart. The rebrand reflects the agency’s continued expansion, with a remarkable 240% growth over the past six months, fueled by...

marketing 9 Apr 2025

Jack Morton Elevates Leadership to Drive U.S. Growth and Creative Excellence

Jack Morton, the global brand experience agency, has announced a series of strategic leadership promotions across its U.S. operations. These include the elevation of John Howard to President, US, and Ashley Brantman to SVP, Head of Growth US and Co-Head of Jack 39, marking a pivotal shift in the agency’s continued push for innovation, operational excellence, and business growth. These leadership...

marketing 9 Apr 2025

Metric Marketing Ranks No. 65 on Inc. Regionals Midwest 2025

Metric Marketing, a purpose-driven digital agency based in Michigan, has earned a coveted spot on Inc. Magazine’s 2025 Inc. Regionals: Midwest list—ranking No. 65 among the fastest-growing private companies across 12 Midwest states. Up 12 positions from the previous year, this achievement highlights not just growth, but growth with purpose. The Inc. Regionals spotlight companies that aren’t just...

digital marketing 9 Apr 2025

CIEN+ Health Launches to Redefine Inclusion and Growth in Healthcare

In a bold move that merges societal impact with enterprise strategy, Culture+ Group has unveiled CIEN+ Health, a dedicated strategic and creative consultancy. Rooted in over a decade of market-leading work in Cultural Intelligence®, CIEN+ Health introduces a new way of thinking: that inclusion and health equity are not just moral imperatives—but powerful levers for business growth. This launch...

business 9 Apr 2025

ITV Extends Partnership with Placements.io to Streamline Ad Ops

As digital and addressable TV advertising rapidly evolve, ITV, the UK’s largest commercial broadcaster, is reaffirming its commitment to modernization. With over 34 million weekly viewers, ITV announced an extension of its strategic partnership with Placements.io, the industry-leading advertising operations platform. This renewed collaboration will help streamline ITV’s cross-platform ad...

advertising 9 Apr 2025

Next PR Partners with ALCS to Amplify Community Impact

In a meaningful alignment of purpose and impact, Next PR, an award-winning integrated public relations firm, has announced a strategic pro bono partnership with the Assistance League of Colorado Springs (ALCS). As part of its 2025 Conscious Capitalism program, this partnership runs from April to September 2025, offering public relations support to help ALCS enhance its visibility and deepen its...

marketing 9 Apr 2025

LocalX Simplifies Local Video Advertising with Smart Automation

As streaming and digital video advertising continue to grow, brands and agencies are looking for more effective ways to plan, buy, and manage local campaigns. Enter LocalX, the newest innovation from Locality, a leading provider of local video advertising solutions. LocalX is an AI-powered, all-in-one media planning and buying platform built to streamline the entire lifecycle of local video...

video advertising 9 Apr 2025