GenAI search technology and expanded data sources power enhanced brand suitable, contextual solution for YouTube

Pixability, a leader in AI-driven contextual targeting, brand suitability, and performance on YouTube and connected TV (CTV), has announced the launch of GenAI Contextual Segments (GCS). This updated version of its YouTube ad inventory solution is powered by GenAI and leverages the company's extensive video-level data, encompassing over 3.6 billion YouTube videos, to create high-performing contextual segments tailored for brands and agencies.

The Need for Advanced Solutions
As Pixability's video data has exponentially increased, it has become crucial to utilize technology alongside human curation to identify videos that align with specific advertiser audiences. The GCS solution aims to pinpoint content types that particular personas have engaged with in the past, employing a GenAI-powered search tool to surface relevant content.

Executive Insights
David George, CEO of Pixability, commented:
“As YouTube’s CTV reach exceeds all other platforms, and its Shorts content continues to grow, advertisers have realized they need to optimize this critical ad platform. With the increasing volume of content, ensuring efficient audience targeting has become a challenge. Our GCS solution combines the power of GenAI with our industry-leading YouTube contextual data to drive next-level targeting and unlock more value for advertisers on YouTube.”

Key Features of GenAI Contextual Segments:

1. GenAI-Enhanced Search:

   • Utilizes semantic search and large language models (LLM) for precise identification of relevant YouTube video inventory.
   • Creates vectorized clusters of content based on Pixability’s enriched video-level dataset, allowing users to adjust the relevance of these clusters.

2. Persona Insights Engine:

   • Leverages proprietary data from previous YouTube campaigns to identify content types that specific personas engage with beyond their known interests.
   • For example, a quick-service restaurant (QSR) brand targeting GenX men might find that, in addition to sports content, their audience also engages with science and news content, allowing for a broader contextual focus to enhance performance.

3. GenAI Inventory Curation:

   • Combines Pixability’s extensive YouTube data with the largest pool of contextual data in the industry, including suitability data, IAB category data, language data, past ad performance data, and insights from the Inclusive Media Initiative.
   • The GCS solution has already demonstrated success, achieving a 49% increase in performance efficiency for a recent YouTube campaign.

Industry Perspectives:
Vlad Novikov, Director of Digital Standards at Publicis Media, remarked:
"Finding niche audiences at scale on YouTube is a significant challenge for many advertisers. Pixability's GenAI CS addresses this challenge by leveraging the largest relevant dataset to drive optimal outcomes on the largest video platform."

Jeremy Cobb, VP of Digital Platforms at H/L Agency, added:
“We are always seeking efficient ways to drive outcomes for brands on YouTube. Pixability’s proprietary access to YouTube data and its tech-driven approach have enabled us to do just that for our automotive and QSR clients. We’re excited about the potential of the GCS solution and expect it to significantly impact how advertisers derive value from their YouTube campaigns.”

Jeremy Cornfeldt, President of Tinuiti, concluded:
"Pixability has always focused on technology solutions that drive not just brand suitability but also performance outcomes on YouTube. Their new GenAI-powered inventory solution offers a precise way to curate content most relevant to an advertiser's audience, maximizing impact."

With the launch of GenAI Contextual Segments, Pixability aims to revolutionize YouTube advertising by providing advertisers with the tools necessary to efficiently target and engage audiences, ultimately driving better performance and value.