Broadcast technology leaders join forces to enable news production teams to accelerate storytelling – from pitch to publish

Avid®, a global leader in media production software, has entered into a definitive agreement to acquire Wolftech Broadcast Solutions, a leader in cloud-based multiplatform news production planning and publishing solutions. This strategic acquisition underscores Avid's commitment to transforming news, sports, and live production workflows, providing a comprehensive solution that integrates both companies' strengths.

• Integration of Digital-First Workflows:
  By integrating Wolftech's story-centric workflow management with Avid's end-to-end media solutions, news organizations will be able to amplify stories across multiple platforms faster and more efficiently, improving remote collaboration.

• Focus on Openness and Flexibility:
  Wolftech, which already integrates with Avid MediaCentral, will continue to offer compatibility with a wide range of tools. This acquisition will allow for deeper integration with Avid’s solutions while maintaining an open approach, providing customers with the flexibility to use other industry-leading platforms.

• Enhanced Global Support:
  Existing Wolftech customers will benefit from Avid’s global support infrastructure and professional services, enhancing their experience and ensuring smooth operations worldwide.

How the Acquisition Will Transform News Production:

• Break Down Silos:
  Teams across digital, broadcast, and long-form content creation will work together seamlessly, unlocking creativity and operational efficiency.

• Increase Efficiency:
  Leveraging sophisticated planning and analytics tools will allow organizations to maximize resources and enhance decision-making.

• Focus on the Story:
  This unified suite of tools will help capture and engage audiences faster by simplifying multiplatform content delivery.

• Improve Team Collaboration:
  Newsrooms, field teams, and remote workers will interact seamlessly using centralized communication tools available via web and mobile applications.

• Adapt to Evolving Technologies:
  Avid and Wolftech’s integration engine, open API, and AI-powered framework will provide the flexibility to innovate workflows as technology evolves.

Executive Insights:
Wellford Dillard, CEO of Avid Technology, shared his excitement:
"We are thrilled to welcome Wolftech to the Avid family. This acquisition strengthens Avid's position in the news market and underscores our commitment to delivering best-in-class solutions that empower news organizations to thrive in today's fast-paced digital landscape."

Arne Berven, CEO of Wolftech, echoed this enthusiasm:
"Joining forces with Avid represents an exciting opportunity to revolutionize news production. By integrating our multiplatform planning, collaboration, and publishing capabilities with Avid’s leading solutions, we’ll enable news organizations to adapt to evolving audience demands more efficiently than ever before."

The acquisition of Wolftech Broadcast Solutions marks a significant milestone for Avid, as it looks to enhance news production workflows with innovative tools that improve efficiency, collaboration, and storytelling in today’s digital-first environment.