Phreesia will work with the NAI to shape the national conversation around data privacy and promote consumer choice and transparency

Phreesia is proud to announce its membership in the Network Advertising Initiative (NAI), a leading non-profit organization focused on responsible data collection and use in digital advertising. This partnership underscores Phreesia's ongoing commitment to consumer data privacy, particularly in the healthcare sector.

Commitment to Consumer Data Privacy

• Joining NAI: Phreesia will collaborate with the NAI to promote consumer-centric privacy practices within healthcare and play a key role in shaping the national dialogue on data privacy.
• Privacy Standards: Melissa Mitchell, Phreesia’s Chief Privacy Officer, emphasized the company’s long-standing dedication to privacy and consent, having implemented affirmative opt-in consent long before it became standard practice.

Advocacy and Policy Development

• Focus on Advocacy: As a member of the NAI, Phreesia will work towards advocating national policies that enable the beneficial use of healthcare data while safeguarding consumer privacy.
• Response from NAI: Leigh Freund, President and CEO of NAI, welcomed Phreesia, highlighting the importance of responsible data management amid evolving privacy regulations.

Importance of Personalized Health Information

• Consumer Research Insights: Research from Phreesia indicates that consumers appreciate personalized health content, as it provides relevant information tailored to their needs. A survey of over 9,200 participants revealed that more than 80% value receiving new and relevant information about their medications and therapies.
• Impact on Health Outcomes: David Linetsky, SVP of Life Sciences at Phreesia, noted that access to personalized information at crucial moments in patients' health journeys can enhance engagement, improve interactions with healthcare providers, and potentially save lives by increasing vaccination rates and facilitating early diagnosis.

By joining the NAI, Phreesia reaffirms its commitment to prioritizing consumer privacy and consent in the healthcare industry. The collaboration aims to enhance the responsible use of healthcare data while promoting policies that benefit consumers and improve health outcomes.

As referral traffic from search engines and social networks declines, and paid acquisition costs rise, brands must focus on building direct customer relationships. This shift is crucial for deepening engagement, driving repeat conversions, and fostering loyalty, all of which contribute to increased customer lifetime value and sustainable business growth. However, many organizations face challenges due to siloed teams, channels, and data, making it difficult to deliver the unified experiences customers demand.

Airship’s Solution

To address these challenges, Airship, a mobile-first customer experience company, has announced that all Experience Platform capabilities developed for apps are now available on the web. This expansion allows customer-facing teams to create relevant and unified experiences across apps, websites, and all channels, enabling customers to complete high-value actions without requiring developer support.

Key Solutions for Web Marketers

1. Experience Editor:

   • No-code creation of flexible web and app experiences with native performance and measurement.

2. Scenes & Stories:

   • Immersive content to enhance onboarding, opt-in/registration, adoption, and conversion.

3. Surveys:

   • Simple collection of feedback, interests, and preferences to inform personalized experiences.

4. Embedded Content:

   • Personalization of content blocks within Scenes, Stories, and Surveys, targeting all customers, including those who usually ignore messages.

5. Preference Centre:

   • Allows customers to choose how, when, and where they want to be communicated with across all channels.

6. Airship Journeys AI:

   • Automatically generates journeys and compelling content using zero-party data for optimized conversion and customer lifecycle goals.

7. Experimentation:

   • Testing and optimizing the performance of audience segments, journeys, features, and messages through A/B and multivariate tests.

Expert Insights

Forrester Research highlights the importance of coherent customer experiences across channels, noting that failure to do so can lead to lost ground against competitors. Georgi Pepelyankov, Head of Marketing Transformation at Kindred Group, states that Airship's no-code experiences help integrate messaging more effectively across platforms. Jessy Trengove, Chief Product Officer at Vinyl Group, praises Airship Journeys for its ability to drive critical business KPIs, and notes the enhanced capabilities of Airship Journeys AI in generating content and journeys rapidly.

As consumer behavior continues to evolve, brands must adapt their marketing strategies for greater agility and relevance. By expanding its platform to the web, Airship empowers companies to deliver value and capture more from their customers, addressing the complexities of modern marketing in an omnichannel landscape.

58% of consumers say they would be more likely to try a brand that incorporates voice technology in their customer service

A new survey conducted by TELUS Digital Experience reveals a significant surge in the adoption of voice technology among consumers in both personal and workplace settings. With 81% of Americans using voice tech daily or weekly, the findings underscore the increasing importance of this technology in enhancing customer interactions and satisfaction.

• Mass Adoption:

  • 81% of Americans use voice tech regularly, with 68% reporting increased usage over the past year.
  • 36% began using voice technology two to five years ago, while 25% tried it for the first time in the past month.

• Consumer Engagement:

  • The survey highlights voice technology’s pivotal role in the customer journey, influencing brand engagement and long-term retention.

The Impact of Generative AI

• Advancements in Voice Tech:
  • Improvements driven by Generative AI (GenAI) are enhancing interactions with virtual agents and creating next-generation customer experiences.
  • 58% of respondents indicated they would be more likely to engage with brands that utilize voice tech in their customer communication channels.

Top Reasons for Using Voice Technology

1. Speed and Efficiency: 35% prefer speaking to typing.
2. Convenience: 31% find voice commands simpler than navigating menus.
3. Multitasking: 30% appreciate the ability to perform multiple tasks simultaneously.

Usage Patterns

• Personal vs. Work Use:
  • 56% use voice tech exclusively for personal tasks.
  • 33% utilize it in both personal and work settings, while 11% use it solely for work tasks.

Applications of Voice Technology

• In Personal Life:
  • Daily tasks (66%), communications (66%), information retrieval (55%).
• In Work Life:
  • Voice-to-text for emails, messages, and content creation (44%), information retrieval (37%), administrative tasks (32%).

Consumer Frustrations

Despite the benefits, frustrations with voice technology persist:

• 65% report misunderstandings by their voice assistants.
• 33% have had commands executed incorrectly.
• 27% have received incorrect information.

Responses to Errors

• 41% admit to yelling at their voice assistant when errors occur.
• 30% have used profanity in frustration.
• Conversely, 62% try to remain polite, often saying "please" and "thank you."

Areas for Improvement

Consumers have identified several key improvements needed for voice technology:

1. Accuracy of responses (53%)
2. Understanding of accents and dialects (46%)
3. Faster response times (41%)
4. Enhanced security features (41%)

The Path Forward

To enhance voice technology, businesses must collaborate with expert technology partners. This partnership approach is crucial for creating responsive, personalized, and secure voice solutions that drive customer engagement and provide a competitive advantage.

TELUS Digital is ready to elevate your brand's voice experience. With expertise across AI, design, strategy, and engineering, our comprehensive services include voice case identification, conversational UI design, tool selection, and integration. We also leverage our proprietary Ground Truth Studio AI data platform for multi-language audio dataset creation, ensuring optimal performance for voice tech applications. For more information, visit telusdigital.com/contact.

Industry Disrupting Move Enables Content Creators and Owners To Monetize Their Own Videos, Avoiding Audience-Annoying Interruptive Ad Models

Rembrand, a leader in Spatially-Aware AI™ technology, proudly announces the launch of groundbreaking integrations for its Rembrand AI Studio. These innovations provide seamless support for leading video editing platforms, transforming the video industry's approach to In-Scene Media and enabling content creators to monetize their work without disruptive advertising.

Revolutionizing Content Monetization

Traditionally, video content has faced challenges due to outdated, interruptive advertising models. Streamers often lose audiences due to linear ad interruptions, forcing them to rely on downstream monetization tools or manual product placements that lack scalability. Rembrand changes the game by bringing monetization upstream, empowering creators and owners to manage their video content effectively.

With the integration of Regenerative Fusion AI™ and Spatially-Aware AI™, Rembrand allows creators to embed monetization directly within the content creation process, offering infinite scalability and immediate impact. This milestone enhances creators' control over their content and improves profit margins, making high-impact In-Scene Media accessible to the video production industry.

Seamless Integration with Top Editing Platforms

By bridging the gap between Rembrand's advanced AI capabilities and popular video editing platforms, these integrations eliminate barriers to entry and expand creative possibilities. Creators can effortlessly import footage into Rembrand AI Studio and export it with their In-Scene Media assets to major editing platforms such as:

• Adobe Premiere Pro
• Final Cut Pro
• DaVinci Resolve
• Sony Vegas
• CapCut
• And many others

This suite of integrations offers creators a scalable and flexible approach to monetizing their video content, allowing for the seamless incorporation of 3D objects, animated characters, and holograms with just a few clicks.

Empowering Creativity and Monetization

David Wiener, Chief Product Officer at Rembrand, expressed enthusiasm for the expanded platform capabilities: "This move not only democratizes access to advanced AI-driven tools but also enables creators to push the boundaries of storytelling and brand engagement while maintaining control over monetization. With Rembrand AI Studio, the future of video editing and In-Scene Media is more exciting, accessible, and profitable than ever before."

Join Rembrand in redefining the future of video editing and advertising. Experience the power of seamless integration with leading video editing platforms and unlock endless creative possibilities with Rembrand AI Studio.

Service Delivers Best-in-Class Predictive Fraud and Risk Intelligence Across More Than 195 Countries

Trulioo, an industry leader in identity verification with extensive global coverage, has announced the launch of Trulioo Fraud Intelligence. This new capability offers best-in-class predictive risk insights across more than 195 countries, revolutionizing how businesses combat synthetic and third-party fraud.

Transforming Fraud Prevention

Trulioo Fraud Intelligence is designed to enhance fraud prevention efforts for global businesses by providing comprehensive coverage that combines hundreds of risk indicators with consortium data, advanced velocity monitoring, and real-time signal monitoring. All of these features are accessible through a modern, single API, streamlining integration and reducing time to market for developers.

All-in-One Global Fraud Prevention

As a pioneering solution, Trulioo Fraud Intelligence integrates seamlessly with other essential Trulioo services, including Know Your Customer (KYC) data checks, Identity Document Verification, and Watchlist Screening. This comprehensive approach allows organizations to create a detailed risk profile for individuals worldwide, while also adapting to specific industry use cases and local languages.

Key Features of Trulioo Fraud Intelligence

1. One Integrated Platform: The Trulioo platform consolidates KYC checks, Identity Document Verification, Watchlist Screening, and Fraud Intelligence, enabling organizations to easily set and update rules that balance compliance, user experience, and fraud prevention.

2. Sophisticated Fraud Signals: Trulioo refines its proprietary, industry-specific models using machine learning and predictive analytics to meet diverse fraud prevention needs. The solution delivers a consolidated risk score derived from consortium data and multiple risk indicators, providing complete visibility into all underlying data.

3. Global Coverage: Offering best-in-class predictive risk intelligence for emails, phones, and IP addresses, Trulioo's identity intelligence network ensures organizations have access to a broad and deep range of data. This allows for calibration of country-specific risk signals tailored to local environments.

Statement from Leadership

David Liu, Senior Vice President of Fraud and Risk at Trulioo, commented, “The fragmented fraud prevention market forces businesses to rely on multiple point solutions to verify identities and monitor risk across regions. Trulioo Fraud Intelligence eliminates that burden. Large enterprises serving millions of customers can avoid complex, costly integrations by harnessing a unified, global capability that fights fraud during onboarding and beyond.”

With the launch of Trulioo Fraud Intelligence, businesses in sectors such as payments, banking, and marketplaces can access this innovative solution across 195 countries. Future enhancements will include anomaly detection, which identifies unusual behavior patterns across various applications, further strengthening fraud prevention efforts.

Harvard Business Review Analytic Services report sponsored by SAS explores MarTech challenges and growing interest in GenAI

Marketing technology (MarTech) plays a crucial role in helping companies create personalized experiences, deliver consistent messaging, and tailor content to meet relevant customer needs. However, barriers still hinder these technologies from fostering customer trust, as highlighted in a recent report by Harvard Business Review Analytic Services, sponsored by SAS, a leader in data and AI.

Optimizing the Use of Marketing Technology to Build Customer Trust

MarTech Challenges

A survey conducted by Harvard Business Review Analytic Services among marketing decision-makers revealed that 91% of respondents consider customer trust vital to their organization’s success. Moreover, 81% believe that MarTech significantly or moderately impacts nurturing and fostering this trust.

Despite this, the report indicates that many MarTech stacks comprise dozens of disparate solutions deployed in siloed systems. Notably, 38% of respondents reported that integrating new technologies into their existing stacks is a significant barrier to enhancing customer trust through MarTech.

Data-Related Barriers

Respondents also identified several data-related challenges that prevent MarTech from positively impacting customer trust:

• Poor Data Quality: 37%
• Silos of Customer Data: 36%
• Lack of Real-Time Data Access: 29%

In addition, other factors threatening customer trust include:

• Inconsistent messaging across channels: 31%
• Inadequate customer service: 30%
• Marketing messaging not aligned with customer needs: 30%

Growing Interest in Generative AI

Despite the obstacles, MarTech offers powerful capabilities to nurture customer trust and loyalty. The report highlights a growing interest in generative AI (GenAI) among marketers for its potential to identify relevant audience segments, develop marketing plans, and generate personalized content.

• 74% of respondents agree that integrating GenAI can enhance their organization’s MarTech stack.
• In the next year, 37% plan to increase spending on GenAI, outpacing other MarTech solutions.

Current Adoption of GenAI

However, the adoption of GenAI in marketing has been gradual. Only 13% of respondents have fully implemented GenAI for marketing purposes, while 45% are piloting or exploring its applications.

Among organizations using GenAI for marketing, the main applications include:

• Customer support through chatbots and virtual assistants: 36%
• Creating more user-friendly online experiences: 30%
• Incorporating advanced security measures to protect customer data: 29%

Expert Insights

“Responsible marketing driven by the careful application of MarTech like GenAI delivers real benefits to brands,” said Lisa Loftis, Global Principal for Customer Intelligence at SAS. “Through a more targeted, personalized approach, marketing campaigns can be more effectively managed and yield better results. By automating repetitive tasks, GenAI allows marketers to focus on more complex, mission-critical tasks where their creativity, experience, and skills can shine.”

GenAI and MarTech solutions, despite their challenges, are empowering more organizations to handle customer data responsibly, providing relevant information, timely offers, and agile support. When customers trust a brand and recognize value in their interactions, they are more likely to share personal data, enabling a hyper-personalized and effective marketing approach.

Treasure Data customers can drive more effective marketing campaigns with Databricks Delta Sharing

Treasure Data has unveiled Treasure Data Live Connect, a zero-copy feature within its Customer Data Platform (CDP), now available for the Databricks Data Intelligence Platform. This integration, powered by Databricks Delta Sharing, allows customers to significantly reduce costs, streamline security governance, and minimize operational overhead while facilitating data movement between Treasure Data’s CDP and the Databricks platform.

A Win-Win for Marketing and IT

“Marketing teams want to leverage all available data for enhanced audience segmentation and activation, while IT teams seek greater versatility, flexibility, and cost management in customer data storage and movement,” said Kaz Ohta, CEO and co-founder of Treasure Data. “Live Connect, powered by Delta Sharing and built on Databricks, provides a solution that benefits everyone. It enables our customers to harness the strengths of both their CDP and the rich data from platforms like Databricks without enforcing a specific architectural approach.”

Key Features of Live Connect

Live Connect is designed as an enterprise zero-copy solution tailored to meet the demanding needs of today’s largest organizations. The integration of Delta Sharing is crucial, facilitating seamless and secure data sharing across organizational boundaries. Here’s how Live Connect enhances data integration:

1. Zero Copy: Access and share data stored in Databricks without creating a persistent copy and avoiding the need for extensive ETL processes.
2. Easy Sync: Seamlessly copy multiple tables from the Databricks Data Intelligence Platform into Treasure Data.

This dual approach combines the advantages of zero-copy access through Delta Sharing with efficient data copying when necessary.

Enhanced Customer Insights

“Enterprise customers utilizing the Databricks Intelligence Platform aspire to achieve a 360-degree view of their customers without the complexities of moving or copying data across different systems,” said Akram Chetibi, Director of Product Management at Databricks. “We are thrilled to empower customers to use Delta Sharing for zero-copy integration with Treasure Data, enabling marketing teams to enrich their lakehouse data with minimal cost and operational overhead.”

With Treasure Data Live Connect, businesses can optimize their customer data management strategies while ensuring secure and efficient data access. This innovative integration not only enhances the collaboration between marketing and IT teams but also provides a robust framework for leveraging live data across platforms.

New AI-powered feature helps multi-location enterprises simplify the process of managing their online reputation

Yext, Inc., the leading digital presence platform for multi-location brands, has launched its expanded AI Review Generation solution. This innovative tool enables enterprises to request and manage reviews across over 80 supported review sites, including Google and Facebook, along with their own channels. The AI Review Generation feature simplifies the collection, management, and response workflows within a single platform, making it easier to build and protect online reputations.

The Importance of Customer Reviews

Recent data from Yext highlights that 71% of customers view reviews as crucial to their trust in a brand, and 69% expect responses within a week. With generative review responses and automated replies, businesses can efficiently handle numerous reviews in just minutes, significantly enhancing customer engagement while minimizing the need for large teams. By generating reviews across multiple touchpoints, Yext helps enterprises increase review volume, improve discoverability, elevate star ratings, and foster stronger connections with customers.

Key Features of Yext’s AI Review Generation

“I hear from customers every day that managing their reputation can feel overwhelming. However, we understand how critical this is for building trust and driving conversions,” said Chris Brownlee, Vice President of Product Management at Yext. “That’s why we are continuously seeking ways to simplify reputation management. With support for over 80 review networks, our AI-powered solutions make responding to reviews faster and easier than ever. Now, with the ability to request and manage both first- and third-party reviews, brands can more effectively enhance their star ratings and customer credibility.”

The expanded Review Generation capabilities include:

1. Review Invitations: Easily invite customers to share their feedback using pre-built and customizable email and text templates, featuring relevant brand information.

2. Review Generation URLs: Generate more reviews with unique, localized URLs that can be shared through invitations, business cards, ads, and receipts.

3. Customizable Settings: Tailor review generation settings to meet specific goals, such as managing invitation frequency and encouraging reviews on third-party sites.

4. In-Platform Analytics: Monitor review performance across all locations with comprehensive analytics, including success rates, average ratings, and conversion rates.

Customer Testimonials

Ochsner Health expresses optimism about the benefits of third-party review generation for its business. "We're excited about how the expanded capabilities in Yext's platform will enhance our ongoing reputation management efforts," said Maegan Floyd, Manager of Digital Marketing & Platforms at Ochsner Health. "It's crucial for us to ensure that our patients feel heard and know their feedback matters. The customizable tools and review collection process help us better understand and act on patient experiences, supporting our commitment to addressing patient needs while strengthening trust in our care."

Yext’s enhanced Review Generation capabilities build on the recent launch of Yext Social, reinforcing the company’s leadership in AI-driven reputation management solutions. By integrating social media and review solutions, Yext equips brands with the necessary tools to improve customer engagement, cultivate brand trust, and enhance performance metrics—all within a single platform.