News

The Luupe Launches Marketplace for Authentic Human-Created Visuals

In an era where AI-generated visuals are flooding the creative landscape, The Luupe is making a bold move to preserve the integrity and value of human creativity. The company has launched an open marketplace that connects global brands with authentic, licensable creative content produced by professional creators. With a focus on storytelling, diversity, and originality, this platform is poised to...

marketing 9 Apr 2025

Vimeo Streaming Empowers Creators with AI, Monetization & Global Reach

Vimeo, a pioneer in online video innovation, has launched Vimeo Streaming, a transformative platform aimed at empowering creators and businesses alike. With this all-in-one solution, creators can launch their own streaming services and branded apps without technical overhead. From monetization tools to AI-powered multilingual services, Vimeo is positioning itself as the backbone for the next wave...

video advertising 9 Apr 2025

Contxtful Raises $1.9M to Advance Attention-Based Ad Tech

Contxtful Technologies, Inc., a pioneer in attention-based advertising technology, has announced the close of a $1.9 million funding round led by NJP Ventures. This latest investment is poised to accelerate the company’s mission of transforming digital advertising by putting consumer attention at the center of ad performance and inventory valuation. The funds will be used to further enhance...

advertising 8 Apr 2025

Calsoft Partners with StreamNative to Optimize Real-Time Data Streaming

Calsoft, a leading digital engineering services provider, has partnered with StreamNative, a key player in real-time messaging and streaming, to help enterprises overcome operational and performance challenges associated with Apache Kafka and Pulsar workloads. This collaboration brings a new level of scalability and cost-efficiency to large-scale data streaming deployments—paving the way for Gen...

artificial intelligence 8 Apr 2025

MCM Launches VOD and Podcast Networks to Expand Digital Reach

MCM, a recognized leader in digital media and expert-led content innovation, has announced the launch of its Video On Demand (VOD) Network and Podcast Network in 2025. These new platforms mark a significant expansion of MCM’s media ecosystem, delivering engaging, high-value content focused on Business Coaching, Personal Development, Health, Parenting, and other growth-centric categories. This...

video advertising 8 Apr 2025

Similarweb Launches AI Chatbot Traffic Insights for Marketers

As AI-powered chatbots like ChatGPT, Claude, and Perplexity become integral to how users search, discover, and engage with content, traditional web analytics tools are facing a critical blind spot. Recognizing this shift, Similarweb, a global leader in digital intelligence, has announced a major innovation: AI Chatbot Traffic is now tracked as a distinct referral source, offering digital...

artificial intelligence 8 Apr 2025

NIQ Acquires Gastrograph AI to Boost Sensory-Based Product Innovation

NielsenIQ (NIQ), a global leader in consumer intelligence, has announced its acquisition of Gastrograph AI, a cutting-edge discovery and inquiry platform specializing in sensory insights. This strategic move is designed to enhance NIQ’s Full View™ offering for consumer packaged goods (CPG) companies by integrating predictive AI modeling of human sensory perception into its robust product...

artificial intelligence 8 Apr 2025

StreamShark Launches VR & Immersive Video Workflow at NAB 2025

StreamShark, a leading provider of enterprise-grade video streaming solutions, has announced the launch of its Intelligent Workflow for VR & Immersive Video at NAB Show 2025. This breakthrough end-to-end platform enables seamless encoding, processing, scheduling, and delivery of 6K/8K, VR, and AR content, setting a new standard for immersive media distribution at scale. As demand for interactive...

augmented reality 8 Apr 2025