The company will also participate in a panel discussion with Orange Apron Media and Pentaleap at this year’s Advertising Week

Vantage, the orchestration layer for retail and commerce media, has announced that its comprehensive retail media platform, previously available in limited release, is now accessible to all retailers. This platform aims to enhance retail media businesses, unlocking high-margin revenue opportunities and driving growth in an evolving media landscape.

• Unified Orchestration Layer:
  Vantage serves as a central hub that integrates various teams across the retailer, simplifies workflows, and connects siloed technology systems. This unified approach addresses longstanding challenges in the retail media space, enabling efficient scaling and optimization of media operations.

• Real-time Insights and Analytics:
  The platform empowers brand and retail teams by providing real-time sales and market insights, facilitating better decision-making and action across multiple marketing channels, whether on-site, offsite, or in-store.

Executive Insights:
Aran Hamilton, CEO of Vantage, emphasized the transformative potential of retail media:
"Retail media is not just the latest fad in the industry; it's an opportunity to transform the relationship between retailers and their vendor partners. Vantage helps retailers launch and scale retail media networks to their full potential by integrating disjointed teams and technologies."

Collaboration with The Home Depot:
Vantage is powering the launch of Orange Access, the new analytics, insight, and advertising platform for The Home Depot’s retail media network, Orange Apron Media. This integration allows advertisers and Orange Apron Media associates to plan, activate, and optimize campaigns seamlessly through a single, intuitive interface.

Melanie Babcock, VP for Orange Apron Media and Monetization at The Home Depot, stated:
“Collaborating with Vantage has allowed us to be the first in the industry to streamline all of the work of all of our teams into one platform. Vantage empowers The Home Depot to scale our retail media business, meet advertiser needs, and deliver significant results.”

Strategic Leadership Appointment:
In a bid to bolster its growth, Vantage has appointed Drew Cashmore as Head of Strategy. Cashmore brings invaluable expertise, further reinforcing Vantage's leadership in the retail media industry.

Upcoming Participation at Advertising Week:
Vantage will participate in a panel discussion titled "Unlocking Best-in-Class Service, Scale, & Experience in Retail Media" at this year’s Advertising Week. Aran Hamilton will join Melanie Babcock and Andreas Reiffen of Pentaleap to explore how innovative partnerships are reshaping the retail media landscape. The panel is scheduled for Monday, October 7, at 4:10 pm ET at the Insights Stage.

With its comprehensive platform and strategic partnerships, Vantage is poised to redefine the retail media landscape, enabling retailers to optimize their operations and drive meaningful results.