News

Franchise Services, Inc. Appoints Steve Metcalf as Virtual CAIO

Franchise Services, Inc. (FSI), the parent company of Sir Speedy, PIP, and Signal Graphics, has appointed Steve Metcalf as its new Virtual Chief Artificial Intelligence Officer (vCAIO). This strategic move underscores FSI’s commitment to AI-driven innovation and elevates its mission to deliver smarter, faster, and more personalized print, signage, and marketing services. As the print and...

artificial intelligence 8 Apr 2025

Vizrt and Zoom Partner to Transform Hybrid Live Productions

In a groundbreaking move for the live production and broadcasting industry, Vizrt, a global leader in real-time graphics and live production solutions, has announced a new partnership with Zoom, the enterprise communications powerhouse. The collaboration brings native Zoom integration to Vizrt’s TriCaster product line, simplifying remote contribution and enabling more immersive, efficient, and...

marketing 8 Apr 2025

Ruder Finn Expands Digital Team with Influencer Strategy Hires

In a strategic move to enhance its social and influencer capabilities, Ruder Finn, one of the world’s largest independent global communications and integrated marketing agencies, has announced two senior hires. Sara Record and Annie Highfield join the firm’s Digital Integration Group (RF DIG) as Senior Vice President and Group Vice President of Social & Influencer Strategy, respectively. The...

social media 8 Apr 2025

SMARTIES™ Awards 2025: Call for Entries to Redefine Marketing

The 2025 SMARTIES™ Awards, one of the marketing industry’s most prestigious honors, is officially open for entries. This year’s program calls upon brands, marketers, and agencies to showcase campaigns that push the boundaries of creativity, harness technology, and deliver measurable business outcomes. As the pace of change in marketing accelerates, the SMARTIES™ Awards continue to recognize the...

marketing 8 Apr 2025

Creative Score Uses AI to Maximize Marketing Asset Performance

In an era where attention is scarce and creative saturation is at an all-time high, creative quality has emerged as the single most powerful lever in marketing performance. Recognizing this, Creative Score officially launched on April 4th - offering a game-changing AI solution that empowers marketers to optimize their existing assets rather than generate new ones. Designed for B2B, B2C brands...

artificial intelligence 8 Apr 2025

SonobiTV Launches Strategic CTV Ad Packages Amid Rising Tariffs

In a bold move to support advertisers facing rising costs and economic uncertainty, SonobiTV, a high-performance connected TV (CTV) marketplace, has launched its new Strategic Tariff Advertising Packages. These programmatic guaranteed deals offer deeply discounted, fixed-rate advertising access across top-tier streaming inventory. With new U.S. tariffs reshaping cost structures across...

advertising 8 Apr 2025

Sotavento Medios Shifts from White-Label SEO to Direct Services

Sotavento Medios, a respected digital marketing agency based in Singapore, has announced a strategic pivot that signals a new phase in its growth. Previously known for offering premium white-label SEO services to agencies across the globe, the company is now extending its services directly to private clients and businesses. This shift marks a significant milestone as Sotavento Medios looks to...

digital marketing 8 Apr 2025

Oxford Road & Edison Research Redefine the Future of Podcasting

Oxford Road, the world’s leading audio and podcast advertising agency, has partnered with Edison Research, a respected authority in media research, to release a groundbreaking white paper titled “What is a Podcast?: Preserving its Essence, Structuring for Expansion.” The study sheds light on a critical identity crisis within the podcasting industry—one that threatens its future scalability and...

marketing 8 Apr 2025