video technology 8 Oct 2024
The highly anticipated Fast Video Cataloger 9 (FVC9) is now available, bringing game-changing AI-powered transcript support to the popular video cataloging software. This latest version enables video editors, content creators, and media professionals to efficiently organize and search through video libraries with enhanced speed, privacy, and precision.
AI-Powered Transcript Support:
The standout feature of FVC9 is its new transcription plugin. Users can now view real-time transcripts of their videos in a dedicated window, allowing for easy navigation and improved content management.
Local Video Management Without Cloud Dependence:
Fast Video Cataloger 9 allows users to organize their entire video library on a local computer, eliminating the need for cloud storage or internet access.
The addition of transcript support complements Fast Video Cataloger's powerful indexing and search features, which have been in continuous development since 2011. This new tool allows video professionals to:
Available now for 64-bit Windows systems, Fast Video Cataloger 9 continues to evolve, meeting the needs of video professionals who demand speed, privacy, and efficiency. As Robert Lönn, Co-founder of Fast Video Cataloger, puts it, “This feature has been on our users’ wishlist, and we are excited to deliver it.”
technology 8 Oct 2024
Standard AI, a leader in empowering retailers with data-driven insights, has launched new features for its VISION Analytics Platform. The most notable addition is the Visual Engagement Score, a tool that provides retailers and brands with real-time understanding of how shoppers interact with in-store products, media, marketing, and promotions. This feature is set to revolutionize physical retail by offering insights into shopper behavior similar to what e-commerce analytics provides.
Visual Engagement Score:
Retailers can now track how shoppers engage with products, ads, and high-impact zones in real time. Similar to digital marketing's active engagement score, this tool correlates merchandising and conversion rates, enabling a deeper understanding of the customer journey in physical stores.
Data-Driven Insights on Shopper Behavior:
The VISION platform, launched in March 2024, uses advanced data analytics to measure factors like dwell time, shopper orientation, and proximity to products. Retailers can now visualize the full conversion funnel, gaining insights into both converting and non-converting shoppers.
According to Angie Westbrock, CEO of Standard AI, brick-and-mortar stores have long lacked visibility into shopper behavior. “VISION is bringing the power of e-commerce analytics to physical stores, offering unparalleled real-time insights into the customer journey," she said. Retailers can now leverage these insights to optimize store layouts, improve product placement, and personalize the shopper experience to drive engagement and sales.
VISION's proprietary computer vision technology offers precision in analyzing shopper interactions while protecting privacy. It filters out employees and anonymizes shoppers, ensuring privacy without facial tracking. This allows retailers to gain accurate, real-time insights without compromising customer trust.
Following a successful 12-week pilot with a major retailer, Standard AI plans to expand access to these insights for both existing and new customers.
technology 8 Oct 2024
Geekflare, a leading B2B publishing platform, has announced its acquisition of QuestionDB, a powerful SEO tool designed to help businesses discover popular questions and keywords related to their industry. This strategic acquisition reinforces Geekflare's commitment to expanding its product offerings and increasing its impact within the technology and digital marketing sectors.
QuestionDB is widely recognized for its ability to help digital marketers and content creators find low-competition keywords and analyze user-generated questions related to various products or industries. By leveraging an extensive database of user queries across multiple platforms, it provides businesses with valuable insights for creating targeted content and improving their SEO strategies.
With the acquisition of QuestionDB, Geekflare will integrate these advanced SEO tools into its platform. This means businesses using Geekflare can access:
This integration further solidifies Geekflare's standing as a leader in providing comprehensive digital marketing solutions and tools for businesses seeking to improve their search engine rankings and online visibility.
Chandan Kumar, Founder of Geekflare, expressed excitement about the acquisition:
"We are thrilled to welcome QuestionDB into the Geekflare family. This acquisition aligns perfectly with our mission to equip businesses with the resources and insights they need to thrive in the ever-evolving tech landscape."
Kumar also highlighted that the addition of QuestionDB will bolster Geekflare's existing SEO tools, providing even more valuable resources for its users.
Geekflare continues to be a go-to platform for businesses, offering a range of tools and services including APIs, cybersecurity solutions, and web performance testing tools. The acquisition of QuestionDB adds another layer to Geekflare’s already robust platform, allowing businesses to:
email marketing 8 Oct 2024
Cyberimpact, Canada’s leading email marketing platform, has introduced an exciting new feature—Landing Pages—designed to simplify and enhance digital marketing efforts. The tool empowers businesses, especially small and medium-sized enterprises (SMEs), to build high-converting landing pages without needing coding or design expertise, offering an all-in-one solution for lead generation and marketing.
The Landing Pages feature was developed based on feedback from Canadian SMEs, responding to their need for streamlined, efficient marketing tools.
Geoffrey Blanc, General Manager of Cyberimpact, stated:
“At Cyberimpact, we focus on helping our clients achieve their marketing goals with greater ease and efficiency. This system is the perfect fit to unlock the full marketing potential for our clients. We recognize the importance of having a seamless, all-in-one solution that enables businesses to manage their email campaigns and capture leads.”
With Cyberimpact’s Landing Pages, Canadian businesses now have a powerful tool to:
Blanc added, “With this system, we’re empowering businesses to streamline their marketing efforts, save time, and focus on what truly matters—growing their business.” Cyberimpact continues its mission to provide affordable and user-friendly marketing solutions that cater to the unique needs of Canadian SMEs.
technology 8 Oct 2024
Windfall Data, Inc., a leading provider of people intelligence and AI solutions for commercial organizations and nonprofits, has announced a powerful new integration with Microsoft Dynamics. This bi-directional integration allows users to seamlessly access Windfall’s comprehensive data including wealth, career, psychographic, and demographic information—directly within their Microsoft Dynamics CRM instance. This enhancement empowers organizations to identify, prioritize, and engage the right prospects, constituents, and customers effectively.
With this integration, go-to-market teams can leverage Windfall’s data for more precise segmentation. By gaining insights into key segments and ideal personas, organizations can tailor their messaging and outreach strategies to specific customer cohorts, significantly increasing the likelihood of successful engagement and driving better outcomes.
John Dao, Windfall's VP of Product, emphasized the significance of this integration:
“Integrating Windfall's people intelligence data with Microsoft Dynamics represents a significant step forward for organizations seeking to leverage data-driven insights in their sales and marketing strategies. Our customers can also enhance their data with Windfall's predictive AI solutions that further marry data-driven workflows and activations.”
The integration of Windfall's people intelligence data into Microsoft Dynamics not only supercharges CRM reporting and analytics but also empowers sales, marketing, and service professionals to adopt data-driven tactics within their existing workflows. Businesses and nonprofits can now engage high-value prospects more effectively, delivering personalized experiences at scale.
In addition to people intelligence data, Microsoft Dynamics customers can incorporate Windfall's predictive AI solutions, facilitating better implementation of data-driven workflows. The integration automates the process, significantly reducing manual data entry and maximizing the efficiency of go-to-market teams.
With this integration, Windfall Data and Microsoft Dynamics are equipping organizations with the tools needed to harness the power of data, enhancing engagement strategies and driving success in sales and marketing efforts.
marketing 8 Oct 2024
TapClicks, the leading provider of Smart Marketing solutions, has announced a significant partnership with the ABC Digital Group, delivering technology-based benefits to the rapidly expanding Latin American (LATAM) advertising market. Having collaborated with ABC Digital for over three years as an implementation services provider and reseller partner, TapClicks is now poised to further penetrate the LATAM market, leveraging their combined expertise.
According to Statista, total advertising spending in Latin America is expected to reach nearly $34 billion by 2024, with digital advertising surpassing traditional expenditures. Digital ad spending is projected to continue its upward trajectory, exceeding traditional advertising by over $10 billion by 2027. The anticipated growth signifies a vital shift in how businesses approach marketing in the region.
There is also tremendous potential for developing the e-commerce market in LATAM. A recent PagSeguro white paper forecasts that e-commerce will grow at a 22% annual rate until 2026, reaching a staggering $870 billion. This growth enables LATAM consumers to access a broader range of products and services, compare prices, and make informed purchases—a crucial advantage in bustling urban centers.
Technological advancements, including the use of Artificial Intelligence (A.I.), have significantly improved the online shopping experience. E-retailers and online service providers can now enhance marketing capabilities and offer customized experiences, further contributing to market growth.
Advanced data intelligence tools, such as the TapClicks platform, are essential for marketers, agencies, and brands. In a dynamic digital landscape, agile decision-making based on accurate data is crucial for optimizing advertising spend. Marketers leveraging advanced data intelligence tools that integrate relevant information and utilize AI are best positioned to serve customers effectively and distinguish themselves in the market.
Chel Heler, Chief Growth Officer at TapClicks, stated:
“We share with ABC Digital the belief that it all starts with data. Connecting all of a client’s data sources, building their storytelling, and providing actionable insights are critical for revenue growth and operational efficiency.”
Ana Browne, CEO of ABC Digital Group, added:
“I am confident that TapClicks will help sustain the growth of the advertising business in Latin America by providing solutions that streamline workflows and deliver insightful analytics.”
Together, TapClicks and the ABC Digital Group are set to support new business strategies through AI and machine learning, analytics, streamlined operations, market development, and optimized monetization. This partnership represents a significant step forward in enhancing advertising solutions across Latin America.
technology 8 Oct 2024
FullThrottle Technologies, LLC, a leader in privacy-first data solutions, has announced the issuance of a patent for its innovative SafeMatch™️ technology. This groundbreaking method connects ad exposures to actions and outcomes using anonymous browser data. The patent, titled US 12,051,083 B2, safeguards the company’s advanced techniques in anonymous data processing, enabling precise household-level targeting and audience insights while respecting user privacy preferences. This development marks a significant milestone in fullthrottle.ai’s commitment to creating robust, privacy-centric marketing tools for a cookieless future.
The SafeMatch™️ technology allows fullthrottle.ai™️ to assign unique identifiers to anonymous browser sessions, analyze key session data, and link this information to user actions without infringing on user privacy. By processing anonymized session data—such as URLs accessed, session timestamps, and other metadata—this method effectively connects targeting strategies to outcomes in a privacy-compliant manner.
This patent is the latest addition to a series of intellectual properties secured by fullthrottle.ai™, empowering marketers to execute more effective data-driven advertising campaigns. The company has previously received patents for methods that transform online audiences into household-level audiences using cookieless technology and for technologies that assess the impact of video and audio on household behavior.
Amol Waishampayan, Chief Product Officer at fullthrottle.ai™, stated:
“SafeMatch™️ represents a significant advancement in privacy-first technology. This patent allows us to deliver highly targeted campaigns that consider which impressions drive business outcomes—without compromising user privacy. As marketers navigate a cookieless future, we’re excited to provide solutions that enable effective and responsible audience targeting.”
SafeMatch™️ enhances first-party data strategies by enabling marketers to analyze anonymous user profiles and connect audiences to outcomes. This empowers businesses to gain actionable insights into user interactions with their websites and campaigns while adhering to privacy preferences and complying with data protection regulations.
identity management 8 Oct 2024
Veridocs, the leader in ID authentication and identity management for the gaming industry, is excited to unveil new and enhanced technology modules at the Global Gaming Expo (G2E), taking place from October 7-10 in Las Vegas. The four new modules within the Evolution platform aim to further simplify and enhance identity management, providing additional options to authenticate ID documents and verify an individual’s current status. The seamless integration of the seven-module suite in the Evolution platform allows customers to tailor solutions to fit their facility's specific needs.
"Veridocs is launching exciting new technologies into orbit this year," said Veridocs President and CEO Joe Oprosko. "Our expanded Evolution platform enables our customers to be even more certain that the person standing in front of them meets established criteria for entry or purchase. Our modules authenticate ID documents and verify patron status against various third-party or internal lists."
The mDL Authentication module utilizes advanced communication technology to authenticate mobile digital licenses (mDLs). Casinos and other businesses can quickly and securely verify digital IDs using a Veridocs scanner. This technology allows patrons to disclose only the necessary information for entry while maintaining personal privacy. The mDL module offers all the features provided with a physical ID, including scanned documentation for compliance audits.
Veridocs' facial comparison technology enhances ID authentication by matching the biometric features of an ID photo with the individual’s facial features using a webcam. This process verifies the identity of the person presenting the ID, significantly reducing potential human error during ID checks.
The Mobile Verification module is a browser-based application that enables ID verification using a mobile device. This feature extends ID management across the venue or is particularly useful in spaces with limited room, such as entryways and lobbies. Age-restricted venues, including casinos, nightclubs, and high-end retail establishments, can leverage this module alongside Veridocs' standard workstations, equipped with TrueAuthentication technology and ID scanners for comprehensive authentication and compliance audits.
Veridocs simplifies the process of storing signature cards, applications, and other critical documents through its document imaging module. Users can securely store scans of documents under a patron's profile, facilitating quick access to information and creating a “one-stop-shop” for retrieving patron data.
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