The SaaS unicorn welcomes a new CMO, CRO, and CSO to build on its go-to-market strategy and growth in the industry

ActiveCampaign, a leading marketing automation platform, has announced the appointment of three key executives: Amy Kilpatrick as Chief Marketing Officer (CMO), Carine Roman as Chief Revenue Officer (CRO), and Shay Howe as Chief Strategy Officer (CSO). These leadership changes aim to drive innovation, fuel growth, and deliver greater value to businesses by helping them build stronger, more meaningful customer relationships at scale.

• Amy Kilpatrick – Chief Marketing Officer (CMO):

  • Kilpatrick joins ActiveCampaign after serving as CMO of Contentful and as VP of Integrated Marketing at Mailchimp.
  • With extensive experience in cybersecurity, telecommunications, and content marketing, she will focus on scaling ActiveCampaign’s brand with small and medium-sized businesses (SMBs) globally.

• Carine Roman – Chief Revenue Officer (CRO):

  • Previously Mailchimp’s first Chief Customer Officer, Roman built the company’s sales team and integrated customer success with sales.
  • At ActiveCampaign, Roman will concentrate on growing new and existing business efforts, driving revenue, and enhancing the customer experience across the platform.

• Shay Howe – Chief Strategy Officer (CSO):

  • A seven-year veteran of ActiveCampaign, Howe transitions from his role as CMO to CSO.
  • In this new capacity, he will guide corporate strategy, oversee new product lines, and lead strategic partnerships and corporate development initiatives.

• CEO’s Vision:
  Jason VandeBoom, Founder and CEO of ActiveCampaign, expressed confidence in the new appointments, emphasizing that the combined expertise of Kilpatrick, Roman, and Howe will elevate the company’s ability to innovate and meet customer needs. He highlighted their passion for helping businesses succeed and their ability to drive impact for ActiveCampaign’s growing global customer base.

• Recent Company Developments:
  Over the past year, ActiveCampaign has:

  • Added Joy Whinery as Chief Financial Officer.
  • Reimagined its product direction with a focus on artificial intelligence (AI).
  • Opened two new hub locations in Costa Rica and Poland.
  • Acquired OneSend, a suite of tools designed for franchise, multi-location brands, and reseller agencies.

These leadership appointments mark a pivotal moment in ActiveCampaign's growth. The addition of Kilpatrick, Roman, and Howe to the leadership team will help the company deepen its understanding of customer needs, drive innovation, and scale its global operations. With a focus on personalized customer experiences and AI-driven solutions, ActiveCampaign is poised to continue redefining how businesses connect with their customers.