Data-Backed Insights & Best Practices to Make Relevant, Engaging, Impactful Shoppable CTV & Digital Ads this Holiday Season & Beyond

Innovid, an independent software platform specializing in the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear, and digital channels, has launched its new guide, “Holiday Shoppable Advertising Unwrapped.” This guide offers key insights and best practices to help marketers leverage shoppable ads for enhanced engagement and quicker paths to purchase, particularly during the holiday season.

• Performance Benchmarks for Interactive & Shoppable Ads:

  • Innovid analyzed approximately 380 billion global video impressions on its platform.
  • Results showed that interactive CTV ads, a category that includes shoppable ads, delivered:
    • 92 seconds more engagement compared to standard pre-roll ads.
    • 10X the engagement rate of traditional video ads.

• Tips for Effective Shoppable Ad Experiences:
  The guide includes actionable tips based on Innovid’s experience running thousands of shoppable ads:

  • Use action-oriented CTAs: Encourage immediate action with clear, compelling calls-to-action.
  • Reduce clicks to conversion: Simplify the user journey by minimizing the number of steps between engagement and purchase.
  • Maximize QR code visibility: Increase QR code duration on-screen to allow viewers more time to engage.

• Real-World Case Studies:
  The guide highlights success stories of brands that improved their holiday ad performance using CTV shoppable ads. These brands experienced:

  • Improved return on ad spend (ROAS).
  • Increased holiday sales through interactive shopping experiences.

• Shoppable Ads as a Key Opportunity:
  Dani Cushion, CMO of Innovid, emphasized the value of shoppable ads, stating, “Shoppable ads offer an incredible chance for advertisers to transform passive viewers into active shoppers using the largest screen in the house. This format is already delivering success for thousands of advertisers – the time for shoppable TV is now.”

Innovid’s “Holiday Shoppable Advertising Unwrapped” provides marketers with the tools and strategies they need to optimize their holiday campaigns. By incorporating interactive and shoppable CTV ads, brands can drive higher engagement, increase sales, and make the most of the holiday season’s advertising opportunities.