At DEMUXED 2024, Hydrolix, a streaming data lake company, announced a partnership with Mux, a leading video streaming and monitoring platform. Together, they aim to revolutionize infrastructure observability for streaming providers, ensuring seamless video performance from content creation to delivery. This collaboration provides real-time insights, helping companies quickly resolve issues that affect video quality, especially for live events.

• Real-Time Video Observability
  Hydrolix’s platform efficiently ingests, stores, and queries massive volumes of log data, providing real-time insights. Combined with Mux Data’s comprehensive video metrics, this partnership extends video observability across every screen.

• Enhanced CDN Monitoring
  The integration offers next-level CDN monitoring with video analytics, allowing streaming providers to monitor the entire content journey, from origin to edge. This is especially crucial for high-demand live events where performance issues can be catastrophic.

• Comprehensive Video Quality Monitoring
  Mux Data tracks critical metrics such as playback failures, video startup time, and rebuffering, giving streaming companies the ability to quickly detect and resolve quality issues.

• Scalable, Cost-Effective Analytics
  Hydrolix provides scalable, long-term data storage with sub-second query latency, allowing companies to retain and analyze data over time. This is key for understanding user engagement trends and maximizing infrastructure performance.

• Unified Observability Dashboard
  The partnership enables streaming companies to visualize all relevant data, including origin and edge services, in a single dashboard. This integration is compatible with Hydrolix's Cascade and Akamai-powered TrafficPeak services, providing unique real-time observability and historical analytics for streamers.

Hydrolix and Mux bring a powerful solution to the streaming industry, combining real-time observability with in-depth video quality analytics. By providing affordable, scalable insights, this partnership ensures streaming companies can deliver high-quality content while optimizing their infrastructure.

Shirofune, a leading digital advertising automation platform, has announced its integration with BigCommerce, a top open SaaS ecommerce platform. This integration allows advertisers to optimize their ad campaigns by leveraging Customer Lifetime Value (LTV), providing a sophisticated approach to long-term profitability. Shirofune’s platform will now enable advertisers to allocate budgets more effectively, drive higher returns on ad spend (ROAS), and improve overall advertising efficiency.

• Optimizing Ad Campaigns with LTV
  The integration connects ad performance data with insights into customer lifecycle behaviors, allowing advertisers to focus on the lifetime value of their customers. By analyzing whether customers are new or returning and predicting their LTV, Shirofune automatically adjusts ad budgets to prioritize campaigns likely to deliver the best long-term ROAS.

• Data-Driven Decision Making
  Shirofune’s platform integrates with BigCommerce data, offering deep insights into customer behavior. This helps advertisers track customer activity and strategically allocate ad spend to campaigns that will yield the highest LTV.

• Omnichannel Ad Management
  With Shirofune, advertisers can optimize performance across platforms like Google, Microsoft, Meta, TikTok, and X (formerly Twitter). Advanced AI algorithms streamline complex tasks like budgeting, bidding, and performance analysis.

• Automated Campaign Management
  Shirofune simplifies campaign management by automating time-consuming tasks, allowing advertisers to focus on strategy. This saves time while improving campaign efficiency and ROI.

• Seamless Integration for Improved Productivity
  The integration between Shirofune and BigCommerce provides seamless data synchronization, enabling advertisers to make faster, data-driven decisions without manual input. This ultimately leads to improved ROI and reduced manual work.

By integrating with BigCommerce, Shirofune offers advertisers a powerful tool to optimize ad campaigns based on customer lifetime value. This shift towards data-driven, long-term profitability will help businesses maximize returns while enhancing productivity.

GrowthLoop, a leading SaaS platform, and Audience Acuity, pioneers in identity resolution, have joined forces to transform how businesses leverage customer data for marketing. This partnership enables marketers to unify fragmented data, enrich customer profiles, and launch personalized campaigns within Snowflake, driving faster and more effective marketing outcomes. The collaboration enhances precision, speed, and overall performance in data-driven marketing.

• Solving Data Disparities in Marketing
  The integration of GrowthLoop's advanced audience segmentation and Audience Acuity’s identity resolution framework addresses the challenge of low match rates (20-40%) between first-party data and third-party platforms like Facebook and Google Ads. This integration unifies digital and offline data, allowing businesses to create accurate customer profiles, improving campaign targeting, user experience, and ROAS.

• Comprehensive Customer Profiles
  By combining digital and offline data sources, this partnership enables businesses to build enriched profiles that drive personalized marketing experiences across channels. These insights allow marketers to improve customer engagement, conversions, and overall marketing performance.

• Faster Marketing Insights and Campaign Execution
  The partnership reduces reliance on technical teams, allowing marketers to act on insights within hours. Whether starting with no identity resolution or segmentation capabilities, businesses can quickly implement a fully operational marketing system, optimizing time to value.

Use Cases:

1. Email Campaign Optimization
   Marketers can leverage real-time customer behaviors to create hyper-targeted email campaigns that increase open and click-through rates, driving higher audience engagement.

2. Reducing Cart Abandonment
   Identity resolution allows for personalized follow-up communications targeting customers who have not completed purchases, increasing check-out rates.

3. Improving Retention
   Marketers can track user engagement across platforms, running tailored retention campaigns that boost customer touchpoints and enhance loyalty.

4. Optimizing Customer Spend
   Precise data unification enables more accurate channel attribution, leading to improved ROI through better-informed budget allocation.

5. Expanding Reach to High-Value Prospects
   Using enriched profiles, marketers can identify and target high-value prospects similar to their loyal customers, optimizing acquisition strategies.

GrowthLoop and Audience Acuity’s partnership revolutionizes data-driven marketing by enhancing data accuracy, speeding up execution, and enabling personalized, AI-driven campaigns that deliver real business impact. Through this collaboration, businesses can optimize customer engagement, retention, and overall ROI.

Quantela, a leading provider of data analytics solutions for the media industry, has entered a strategic partnership with CVIEW, a pioneering operator of healthcare Digital Advertising Assets networks. This collaboration, supported by Digital Alpha as the lead investor, aims to expand CVIEW's network to over 7,000 medical centers across the U.S., significantly enhancing patient engagement and communication.

• Expansion of CVIEW’s Network
  The partnership will enable CVIEW to integrate engaging health and wellness content seamlessly into medical centers. With the addition of CVIEW kiosks, clinics can deliver specific messaging that informs and empowers patients during their visits.

• Transforming Patient Engagement
  By leveraging Quantela's data platform, CVIEW aims to revolutionize patient engagement and Point of Care marketing. The platform will create opportunities for brands to reach a targeted and captive audience, delivering customized, data-driven content within health-focused environments.

• Measuring Impact and ROI
  Quantela’s platform enables campaign managers to assess campaign performance and return on investment (ROI) by tapping into the potential of the Point of Care network, allowing for data-driven decision-making.

Leadership Insights:

• Amr Salem, CEO of Quantela, commented, “This collaboration represents a significant breakthrough in leveraging data to improve Digital Advertising Assets performance. Our platform integrates Operational Technology (OT) and Information Technology (IT), addressing data challenges across various sectors, including healthcare.”

• Sam Cascio, Co-founder & Managing Partner of CVIEW, stated, “This strategic partnership marks a pivotal moment for CVIEW as we innovate and expand our presence in healthcare facilities. We aim to reshape how healthcare providers connect with patients and communities.”

• Daniel Cascio, CEO of CVIEW, added, “The collaboration with Quantela and Digital Alpha provides the necessary financial strength and technological expertise to scale rapidly while delivering high-quality content to clinics.”

• Rick Shrotri, Founder and Managing Partner at Digital Alpha, expressed, “This transformative initiative aligns with our mission to empower digital infrastructure projects that deliver substantial long-term value.”

The partnership between Quantela and CVIEW is set to reshape healthcare communication, enhancing patient experiences and improving engagement through targeted digital advertising. This initiative not only signifies growth for CVIEW but also aims to advance the broader digital out-of-home (DOOH) ecosystem in healthcare.

Dstillery, a leader in AI-driven ad targeting, has announced a strategic partnership with Equativ, the global independent ad platform. This collaboration aims to empower brands and agencies by providing seamless access to Dstillery's audience solutions integrated into Equativ Buyer Connect (EBC), Equativ's curation platform.

• Enhancing Programmatic Strategies
  In the competitive advertising landscape, leveraging audience data is essential for optimizing programmatic strategies. Precise targeting and personalization through audience data enable advertisers to effectively reach specific segments, enhancing engagement and conversion rates while maximizing budget efficiency.

• Dynamic Optimization and Insights
  Dstillery's audience data supports dynamic optimization with real-time adjustments, cross-device tracking, and valuable insights into campaign performance, providing advertisers with a competitive edge.

• Access to Dstillery’s Audience Solutions
  Through this partnership, advertisers can now directly access Dstillery’s extensive suite of pre-built segments within the Equativ marketplace, along with the option to create custom segments for enhanced precision.

• Innovative Targeting Technologies
  Dstillery's technology includes:

  • User-Based Technology: Offers over 15,000 distinct audiences based on behavioral, demographic, search-based, and partner data, refreshed every 24 hours.
  • ID-free® Technology: Provides AI-driven targeting without user tracking, available through PMP or Predictive Bidding. This technology has demonstrated improved conversion rates per dollar spent compared to cookie-based targeting, delivering scalable performance across display, in-app, and CTV ads.

Leadership Insights:

• Jennifer Zeghibe, Sr. Director of Strategic Partnerships at Dstillery, stated, “Integrating Dstillery's ready-to-activate pre-built audiences into the Equativ platform is a pivotal moment in our mission to redefine ad targeting possibilities. Together with Equativ, we're expanding access for advertisers to reach our innovative technology, equipping brands and agencies with the tools for greater campaign success.”

• Claude Spasevski, SVP of Retail Media & Data at Equativ, remarked, “Advertisers seeking a blend of control, flexibility, and reach are increasingly using bespoke deal-building solutions. Partnering with Dstillery adds AI-powered targeting, allowing buyers on our platform to achieve greater media selection precision. We are excited to see how this refinement improves relevance and outcomes for advertisers and audiences alike.”

The partnership between Dstillery and Equativ marks a significant advancement in ad targeting capabilities, providing advertisers with the tools they need to enhance engagement and optimize their campaigns effectively. This collaboration is set to redefine the possibilities in the world of digital advertising.

Clinch, a leader in dynamic ad serving and personalization, has announced its achievement of Amazon Ads ad serving certification. This certification enables Clinch to provide clients with automated, data-driven dynamic creative optimization within the Amazon Demand-Side Platform (DSP).

• Enhanced Ad Experience
  With this certification, Clinch can leverage Amazon's premium inventory to maximize ad investments and deliver highly relevant ad experiences. As Charel MacIntosh, Head of Business Development & Partnerships at Clinch, stated, “Applying Clinch's dynamic ad serving and creative optimization capabilities across Amazon's premium inventory enables another valuable outlet for our clients.”

• Dynamic Omnichannel Campaigns
  Clinch's certification allows for the serving, optimization, and measurement of dynamic omnichannel campaigns across Amazon's extensive global inventory. This includes various formats such as Streaming TV (STV), online video, display, and mobile ads.

• Real-Time Performance Insights
  Clinch's Flight Control platform provides comprehensive insights into campaign performance in real time, enabling advertisers to make data-driven decisions and optimize their strategies effectively.

The Amazon Ads certification positions Clinch to enhance its clients' advertising capabilities significantly, providing access to Amazon's vast inventory while delivering personalized and relevant ad experiences. This achievement underscores Clinch's commitment to insights-driven advertising and dynamic creative optimization.

VideoAmp, a leading tech-first media measurement company, has launched the next generation of its platform, introducing a comprehensive suite of APIs and enhanced dashboard experiences for seamless reporting and insights. This industry-first development enables agencies, brands, and publishers to integrate VideoAmp’s cross-platform planning, audience measurement, and optimization solutions directly into their systems, delivering a powerful end-to-end solution to drive better business outcomes at scale.

• Comprehensive Solutions Integration
  The new VideoAmp Platform allows users to access a full suite of solutions for cross-platform planning, audience measurement, and outcome optimization through API integrations or user-friendly dashboards, facilitating intuitive reporting and insights.

• Flexible Access to Currency-Grade Data
  Clients can embed VideoAmp’s currency-grade data and insights into their existing tools and workflows, enhancing operational efficiency and eliminating disconnected processes for a cohesive media strategy.

• Enhanced Insights and Optimization
  Utilizing VideoAmp’s patented Clean Room Technology and industry-leading commingling methodologies, clients gain precise insights for planning and measurement, allowing for more effective cross-platform campaigns.

Client Benefits
According to Tony Fagan, President of Technology and Strategy at VideoAmp, the next generation platform serves as a customizable toolbox for media businesses, empowering clients to create innovative workflows that drive better outcomes. The platform supports major industry players such as Paramount, Warner Bros. Discovery, and Yahoo!, transforming how they approach data-driven advertising.

• Warner Bros. Discovery
  By utilizing VideoAmp’s currency, Warner Bros. Discovery has experienced a 166% growth in Data Driven Video cross-platform campaigns, enhancing reach across linear, streaming, and digital platforms.

• Paramount’s Vantage Platform
  Paramount integrates VideoAmp's technology within its advanced targeting platform, Vantage, streamlining audience creation and measurement without disrupting the advertising buying and selling process.

• Yahoo DSP Integration
  Yahoo DSP has become the first demand-side platform to incorporate VideoAmp’s capabilities through Yahoo ConnectID, enabling advertisers to effectively reach their audiences and optimize CTV campaign performance in real-time, even in a cookie-less environment.

The launch of VideoAmp’s next generation platform marks a pivotal advancement in media measurement, providing clients with the tools they need to optimize their advertising strategies and drive business growth. By harnessing the power of comprehensive data and seamless integration, VideoAmp is poised to redefine the landscape of cross-platform measurement and audience targeting.

Zuora, Inc., a leader in monetization solutions for modern businesses, has announced a definitive agreement to be acquired by Silver Lake, a global leader in technology investing, in partnership with GIC Pte. Ltd. The transaction is valued at $1.7 billion and will transition Zuora into a privately held company upon completion.

Acquisition Details
Under the agreement, Silver Lake and GIC will acquire all outstanding shares of Zuora common stock for $10.00 per share in cash, representing an 18% premium over Zuora's unaffected closing stock price. This acquisition has been unanimously approved by a Special Committee of independent directors and recommended for approval by the Zuora Board of Directors.

• Transaction Highlights:
  • Purchase Price: $10.00 per share in cash.
  • Premium: 18% over the closing stock price; 20% enterprise value premium.
  • Approval: Unanimous support from the Special Committee and Zuora Board.

Leadership Insights
Tien Tzuo, Zuora's Founder, CEO, and Chairman of the Board, expressed optimism about the acquisition, stating that it represents an opportunity to enhance Zuora's monetization suite and continue leading in the marketplace with the support of Silver Lake and GIC.

Jason Pressman, Chair of the Special Committee, highlighted that the agreement follows a comprehensive review of potential strategic alternatives aimed at maximizing value for Zuora stockholders.

Strategic Importance
Joe Osnoss and Mike Widmann from Silver Lake noted that this investment underscores their confidence in Zuora's leadership in monetization solutions, particularly in the growing Subscription Economy. GIC's Choo Yong Cheen echoed this sentiment, emphasizing Zuora’s position for continued market leadership due to its best-in-class software.

Transaction Timeline and Conditions
The transaction is expected to close in the first calendar quarter of 2025, pending customary closing conditions, regulatory approvals, and stockholder votes. The acquisition will not be subject to financing conditions.

• Key Conditions:
  • Approval from a majority of the voting power of outstanding capital held by unaffiliated holders.
  • Majority approval from Class A and Class B common stockholders.

Upon completion, Zuora’s common stock will no longer be listed on public exchanges, and Tien Tzuo will remain at the helm as CEO, focusing on long-term success for the company, which will continue to operate from its headquarters in Redwood City.

Advisors
Qatalyst Partners is serving as the exclusive financial advisor to the Special Committee, while Foros advises Zuora. Legal representation includes Goodwin Procter LLP for the Special Committee, Freshfields US LLP for Zuora, Simpson Thacher & Bartlett LLP for Silver Lake, and Dechert LLP for GIC.