Cohesity, a leader in AI-powered data security, has announced the appointment of Carol Carpenter as Chief Marketing Officer (CMO). With over 20 years of technology and marketing leadership, Carpenter will oversee Cohesity’s global marketing strategy as the company continues its momentum following its successful integration with Veritas’ enterprise data protection business.

Leadership Announcement

"Carol has demonstrated outstanding leadership in the cloud and security markets and a deep commitment to customer success throughout her career," said Sanjay Poonen, CEO and President of Cohesity. "Her innovative mindset and customer-first approach will help reinforce our position as the world's leading choice for cyber resilience."

Carpenter’s Industry Experience

Before joining Cohesity, Carpenter held CMO roles at Unity and VMware, where she played a pivotal role in brand growth and market leadership. She also served as Global VP of Marketing at Google Cloud, helping transform it from its early stages into a major industry force.

Her expertise includes leadership positions at:
Google Cloud – Spearheaded marketing growth initiatives.
VMware & Unity – Led large-scale brand transformations.
Trend Micro & Apple – Specialized in cybersecurity and technology marketing.

Driving Growth & Market Expansion

As Cohesity’s new CMO, Carpenter will focus on:
Strengthening Brand Awareness – Elevating Cohesity’s global presence.
Refining Go-to-Market Strategies – Enhancing engagement with enterprises.
Driving Demand Generation – Expanding market reach and lead acquisition.

"Cohesity empowers companies to stay resilient amid an increasingly complex cyber threat landscape," said Carol Carpenter. "I’m excited to join this exceptional team as we enter a new era of protecting the world’s data."

What This Means for Customers

Enhanced Cyber Resilience – Stronger positioning in AI-driven data security.
Customer-Centric Innovation – Greater focus on market-driven solutions.
Global Expansion – Strengthening enterprise partnerships worldwide.

Stay Updated on Cohesity

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Demandbase, the leading account-based GTM platform for B2B enterprises, has successfully completed its ISO 27001:2022 surveillance audit, reaffirming its commitment to data security and compliance. The audit, conducted by Schellman & Company, LLC, validates Demandbase’s ongoing leadership in security standards.

Commitment to Security Excellence

First achieving ISO 27001:2022 certification in 2024, Demandbase has been an early adopter of the updated framework, ensuring robust security measures that meet evolving global standards.

"Achieving recertification under ISO 27001:2022 reaffirms our ongoing commitment to the highest information security standards," said Andrew Epstein, General Counsel at Demandbase. "Customers can rest assured their data is in safe hands, and there's no greater priority for us than earning their trust."

SOC 2 Type 2 Certification: Reinforcing Trust

Alongside ISO certification, Demandbase also achieved SOC 2 Type 2 recertification, reinforcing its dedication to security, availability, and confidentiality. This recognition reflects the company’s unwavering commitment to safeguarding customer and employee data.

Security Milestones

ISO 27001:2022 Recertification – Ensuring compliance with global security standards.
SOC 2 Type 2 Certification – Validating security, availability, and confidentiality measures.
Advanced Information Security Management System (ISMS) – Securing Demandbase One™ and related systems.

What This Means for Customers

Enhanced Data Protection – Strengthened security controls for sensitive data.
Regulatory Compliance Leadership – Meeting evolving global security standards.
Trust & Transparency – Providing customers with industry-leading compliance assurance.

Stay Secure with Demandbase

Learn More – Discover how Demandbase safeguards enterprise data.
Security & Compliance – Explore our approach to risk management.
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Newsweek CEO and owner Dev Pragad has announced the promotion of Danielle Varvaro to Chief Revenue Officer (CRO), solidifying the company’s focus on accelerating revenue growth and expanding advertising capabilities.

Leadership Vision

Varvaro, who previously served as Head of Advertising Sales, will now lead Newsweek’s global sales strategy, driving brand collaborations, multi-channel innovation, and premium advertising solutions.

"Danielle has been an invaluable leader, driving growth and expanding our advertising capabilities. Her strategic vision strengthens Newsweek’s position as an industry leader," said Dev Pragad, CEO of Newsweek.

Varvaro added, “I’m honored to take on this role and further build on Newsweek’s momentum. Our commitment to innovation and high-quality journalism creates a powerful platform for advertisers and partners.”

Varvaro’s Impact and Experience

Since joining Newsweek in March 2024, Varvaro has:

Expanded Advertising Capabilities – Secured major brand partnerships.
Led Revenue Growth Initiatives – Strengthened Newsweek’s advertising footprint.
Transformed Digital Media Strategies – Advanced multi-channel sales efforts.

Before Newsweek, Varvaro drove ad revenue at The Messenger, led global sales at Group Nine Media and Vice Media, and spearheaded advertising solutions at Microsoft Advertising. Her career began at Sony Music, shaping her expertise in media and advertising.

What’s Next for Newsweek?

Enhanced Advertising Solutions – Expanding digital and branded content strategies.
Stronger Brand Partnerships – Deepening engagement with global advertisers.
Scalable Revenue Growth – Strengthening Newsweek’s market presence.

Stay Updated

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Read More – Stay ahead with the latest industry news.
Subscribe – Get exclusive insights on media trends and innovations.

New research from Contentive, a leading B2B media company connecting over 1 million senior finance executives globally, reveals a 51% engagement boost for branded sponsorships compared to non-branded approaches. This insight could reshape how agencies and brands strategize their media investments in 2025.

Research Findings

51% Higher Engagement – Branded sponsorships outperform traditional placements.
Precision Targeting – Heat maps confirm senior finance leaders engage more with sponsored content.
Pipeline Impact – Brand sponsorships directly influence lead generation and ROI.

Expert Insights

"Media investment in 2025 demands more than just visibility – it requires proven pathways to engaged, senior-level decision-makers," said Lee Arthur, Chairman of Contentive and former Wall Street Journal executive.

Optimizing B2B Media Strategies

Brands and agencies can leverage Contentive’s high-performing engagement channels:

Native Content – Aligns brand messaging with editorial content.
Newsletter Sponsorships – Reaches finance professionals directly in their inbox.
Solus Mailshots – Targeted email campaigns for maximum impact.
Live Broadcasting – Engages executives through interactive digital events.

What This Means for Media Buyers

Data-Driven Media Planning – Leverage engagement insights for smarter ad placements.
Better ROI on Sponsorships – Maximize returns with validated content strategies.
Stronger Audience Connections – Build trust with decision-makers through strategic placements.

Take the Next Step

Contact Contentive – Explore tailored media solutions for your brand.
Download the Research Report – Gain deeper insights into B2B engagement trends.
Subscribe for Industry Updates – Stay ahead with the latest finance marketing insights.

servicePath™ has been recognized as a Major Player in the IDC MarketScape: Worldwide CPQ Applications for Digital Commerce 2024–2025 Vendor Assessment. This recognition highlights the company’s commitment to streamlining complex sales, automating quote generation, and optimizing pricing for enterprise technology providers.

Why IDC MarketScape Recognition Matters

Simplifies Complexity – Automates product and pricing configurations.
Accelerates Sales Cycles – Reduces manual processes for faster approvals.
Enhances Profitability – Ensures precise pricing and margin protection.
Scales with Market Demands – Adapts to evolving digital commerce needs.

Advantages of servicePath™ CPQ+

Seamless CRM Integration – Works with Salesforce, Microsoft Dynamics, and HubSpot.
No-Code/Low-Code Flexibility – Enables rapid customization without IT dependency.
Advanced Analytics – Provides real-time insights to optimize pricing and sales strategies.
Robust Governance – Maintains compliance through automated approvals and audit trails.

Leadership Insights

Daniel Kube, CEO of servicePath™, states:
"This recognition reaffirms our leadership in CPQ innovation, helping businesses drive revenue growth and operational efficiency."

Ian Cross, CTO & Co-Founder, adds:
"We remain committed to empowering enterprises with intelligent tools that enhance sales velocity and profitability."

Takeaways for Businesses

Faster Sales Cycles – Automates workflows to accelerate deal closures.
Stronger Compliance – Enforces pricing and discount controls.
Operational Agility – No-code adaptability ensures quick response to market shifts.
Unified Data Management – Integrates with CRMs for better forecasting and visibility.

Get Started with servicePath™ CPQ+

Contact Us – Discover how servicePath™ can streamline your sales process.
Download Case Studies – See how businesses achieve efficiency with CPQ+.
Subscribe for Insights – Stay ahead with expert analysis and CPQ trends.

With servicePath™, enterprises can optimize their quote-to-cash processes and stay competitive in an evolving digital landscape.

The global digital marketing software market, valued at $48.4 billion in 2020, is projected to surge to $181.0 billion by 2030, growing at a CAGR of 14.1%. With digital transformation accelerating, businesses are increasingly leveraging SEO, social media marketing (SMM), email marketing, SEM, and content marketing to expand their reach and enhance customer engagement.

Why Digital Marketing is Thriving

• Targeted Marketing – Businesses can allocate resources efficiently through data-driven strategies.
• Post-Pandemic Shift – COVID-19 boosted digital adoption, making online marketing essential.
• Rising Job Market – Increased demand for digital marketing experts in a competitive landscape.

Market Trends & Growth Sectors

Fastest-Growing Segments by Industry:
Media & Entertainment – Driven by cost-effective digital advertising.
Retail & E-commerce – Leveraging insights, brand awareness, and conversion strategies.

Regional Insights:
North America – Market leader, driven by media & entertainment & e-commerce demand.
Asia-Pacific – Expected to see exponential growth with digitalization initiatives in India, China, and Singapore.

Major Players in the Digital Marketing Software Industry

Google
Adobe Systems
Microsoft
IBM
Salesforce
Oracle

As AI-driven automation, data analytics, and personalization become core strategies, digital marketing software adoption is set to expand further, reshaping customer engagement and business growth worldwide.

Gidel & Kocal, a leading Bay Area commercial construction firm, has partnered with SocialSellinator to enhance its online presence and attract qualified leads. With expertise in pre-construction and general construction, Gidel & Kocal serves industries including life sciences, medical facilities, finance, auto dealerships, and retail spaces.

A Digital-First Approach to Lead Generation

SocialSellinator will implement a data-driven SEO strategy to boost search rankings, website traffic, and lead conversion. Katja Breitwieser, Co-Founder of SocialSellinator, emphasized the competitive nature of the construction industry:

"Our SEO and content marketing expertise will help Gidel & Kocal expand its digital reach and generate high-value business opportunities."

The Growing Role of Digital Marketing in Construction

Traditionally reliant on referrals and word-of-mouth, construction firms are increasingly turning to digital marketing to establish credibility and attract clients. Through:

SEO & Content Marketing – Optimized content to improve search rankings.
LinkedIn Lead Generation – Targeted outreach to decision-makers.
PPC & Social Media Management – Enhanced brand visibility.

Since 2017, SocialSellinator has provided performance-driven digital marketing for B2B and B2C brands across HR, IT, Finance, and CPG industries.

Recognized As:

• Best Digital Marketing Agency in San Jose
• Top Social Media Marketing Company in San Jose
• Top 50 Social Media Marketing Agencies

This partnership positions Gidel & Kocal as a digital leader in commercial construction, leveraging SEO and targeted lead generation to drive sustained business growth.

New research from Pegasystems and YouGov highlights growing consumer frustration with outdated, siloed technology that negatively impacts customer experience. 77% of consumers believe businesses should invest in improving interactions, but many feel companies prioritize profits over IT modernization.

Findings from the Study

Customer Experience Is Declining

• 56% of consumers say interacting with businesses today is worse than 10 years ago.

Slow, Inefficient Customer Service

• 63% cite long wait times as their top frustration.
• 51% say repeating information to multiple agents is a major issue.
• 40% report agents lack necessary information due to disconnected systems.

Technical Failures Frustrate Consumers

• 29% say agents blame system outages for poor service.
• 28% experience slow or crashing websites/apps during interactions.

Bad Experiences Drive Customers Away

• 48% warn others about poor service.
• 37% switch to competitors offering better service.

The Cost of Technical Debt

A global Protiviti survey of C-level executives found that 70% see technical debt as a major innovation barrier. In the U.S. alone, managing legacy systems costs an estimated $2.41 trillion annually.

Pega’s Take on the Issue

"Businesses must address technical debt and leverage AI-driven solutions like Pega GenAI Blueprint™ to modernize inefficient systems," said Don Schuerman, CTO, Pega. "Failing to act risks both customer satisfaction and brand reputation."

As consumer demands rise, businesses need to prioritize AI-driven modernization to enhance efficiency, engagement, and customer loyalty in the digital age.