VideoAmp, a leading tech-first media measurement company, has launched the next generation of its platform, introducing a comprehensive suite of APIs and enhanced dashboard experiences for seamless reporting and insights. This industry-first development enables agencies, brands, and publishers to integrate VideoAmp’s cross-platform planning, audience measurement, and optimization solutions directly into their systems, delivering a powerful end-to-end solution to drive better business outcomes at scale.

• Comprehensive Solutions Integration
  The new VideoAmp Platform allows users to access a full suite of solutions for cross-platform planning, audience measurement, and outcome optimization through API integrations or user-friendly dashboards, facilitating intuitive reporting and insights.

• Flexible Access to Currency-Grade Data
  Clients can embed VideoAmp’s currency-grade data and insights into their existing tools and workflows, enhancing operational efficiency and eliminating disconnected processes for a cohesive media strategy.

• Enhanced Insights and Optimization
  Utilizing VideoAmp’s patented Clean Room Technology and industry-leading commingling methodologies, clients gain precise insights for planning and measurement, allowing for more effective cross-platform campaigns.

Client Benefits
According to Tony Fagan, President of Technology and Strategy at VideoAmp, the next generation platform serves as a customizable toolbox for media businesses, empowering clients to create innovative workflows that drive better outcomes. The platform supports major industry players such as Paramount, Warner Bros. Discovery, and Yahoo!, transforming how they approach data-driven advertising.

• Warner Bros. Discovery
  By utilizing VideoAmp’s currency, Warner Bros. Discovery has experienced a 166% growth in Data Driven Video cross-platform campaigns, enhancing reach across linear, streaming, and digital platforms.

• Paramount’s Vantage Platform
  Paramount integrates VideoAmp's technology within its advanced targeting platform, Vantage, streamlining audience creation and measurement without disrupting the advertising buying and selling process.

• Yahoo DSP Integration
  Yahoo DSP has become the first demand-side platform to incorporate VideoAmp’s capabilities through Yahoo ConnectID, enabling advertisers to effectively reach their audiences and optimize CTV campaign performance in real-time, even in a cookie-less environment.

The launch of VideoAmp’s next generation platform marks a pivotal advancement in media measurement, providing clients with the tools they need to optimize their advertising strategies and drive business growth. By harnessing the power of comprehensive data and seamless integration, VideoAmp is poised to redefine the landscape of cross-platform measurement and audience targeting.