Shirofune, a leading digital advertising automation platform, has announced its integration with BigCommerce, a top open SaaS ecommerce platform. This integration allows advertisers to optimize their ad campaigns by leveraging Customer Lifetime Value (LTV), providing a sophisticated approach to long-term profitability. Shirofune’s platform will now enable advertisers to allocate budgets more effectively, drive higher returns on ad spend (ROAS), and improve overall advertising efficiency.

• Optimizing Ad Campaigns with LTV
  The integration connects ad performance data with insights into customer lifecycle behaviors, allowing advertisers to focus on the lifetime value of their customers. By analyzing whether customers are new or returning and predicting their LTV, Shirofune automatically adjusts ad budgets to prioritize campaigns likely to deliver the best long-term ROAS.

• Data-Driven Decision Making
  Shirofune’s platform integrates with BigCommerce data, offering deep insights into customer behavior. This helps advertisers track customer activity and strategically allocate ad spend to campaigns that will yield the highest LTV.

• Omnichannel Ad Management
  With Shirofune, advertisers can optimize performance across platforms like Google, Microsoft, Meta, TikTok, and X (formerly Twitter). Advanced AI algorithms streamline complex tasks like budgeting, bidding, and performance analysis.

• Automated Campaign Management
  Shirofune simplifies campaign management by automating time-consuming tasks, allowing advertisers to focus on strategy. This saves time while improving campaign efficiency and ROI.

• Seamless Integration for Improved Productivity
  The integration between Shirofune and BigCommerce provides seamless data synchronization, enabling advertisers to make faster, data-driven decisions without manual input. This ultimately leads to improved ROI and reduced manual work.

By integrating with BigCommerce, Shirofune offers advertisers a powerful tool to optimize ad campaigns based on customer lifetime value. This shift towards data-driven, long-term profitability will help businesses maximize returns while enhancing productivity.