News

Ellisphere’s White Paper Redefines B2B Customer Risk Management in 2025

In its latest white paper, Ellisphere provides an in-depth analysis of the evolving landscape of B2B customer risks, offering valuable insights on best practices, key questions, and solutions for businesses navigating today’s uncertain environment. As companies face a period marked by economic instability, changing customs duties, and fluctuating stock markets, effective credit management has...

business 15 Apr 2025

Collective Voice Wins Gold TITAN Award for Best Influencer Marketing Campaign

Collective Voice, a leading creator marketing platform, is proud to announce that it has been awarded the Gold TITAN Business Award for Best Influencer Marketing Campaign for its highly successful holiday collaboration with lululemon. Award-Winning Campaign: Collective Voice & lululemon The award-winning holiday campaign marked Collective Voice’s first collaboration with lululemon, launching...

marketing 15 Apr 2025

Tony Horwath Talks Sales Outsourcing & Leadership on Biz-eWerk Podcast

Sales Focus Inc. (SFI), the pioneer in sales outsourcing, is excited to announce that its founder and CEO, Tony Horwath, was recently featured on the Biz-eWerk podcast. Hosted by Cory Werkheiser, Director of Career Success at the College of Charleston, the episode delves into Tony's inspiring career journey, the groundbreaking role of his company in the sales outsourcing industry, and valuable...

sales 15 Apr 2025

AI-Powered Video Localization: Translate & Dub Content with Wistia

Wistia, a leader in video marketing platforms for businesses, has unveiled a game-changing innovation in AI video translation and dubbing. This new feature, powered by HeyGen, includes cutting-edge lip-syncing capabilities, making it the first video platform to offer a complete, end-to-end solution for localization. With support for over 30 languages, Wistia's new tools enable brands to...

artificial intelligence 15 Apr 2025

Maximize Google PMAX & Paid Search Performance with Fospha's Playbook

Fospha, a leading full-funnel marketing measurement platform, has released its latest research offering critical insights into maximizing Google Performance Max (PMAX) and Paid Search performance in 2025. With brands ramping up their investments in Google's Demand Capture strategies, it’s more crucial than ever to understand the true return on these efforts and optimize for maximum efficiency...

marketing 15 Apr 2025

IAS Adds Pre-Bid Video Exclusion Lists to TikTok Optimization Tools

Integral Ad Science, a global leader in media measurement and optimization, has announced a major enhancement to its Social Optimization capabilities for TikTok—the integration of pre-bid Video Exclusion Lists. This update offers advertisers unprecedented control over their TikTok ad placements, helping safeguard brand equity while maximizing campaign performance. As digital ecosystems grow more...

artificial intelligence 15 Apr 2025

Zefr & TikTok Launch Real-Time Exclusion Lists for Brand Safety

Zefr, a global leader in brand suitability technology for social platforms, has partnered with TikTok to announce the worldwide launch of Exclusion Lists a game changing AI-driven solution designed to elevate brand safety and suitability on the platform. This new capability introduces the most advanced content control system on TikTok to date, offering real-time protection, detailed transparency...

marketing 15 Apr 2025

This N That Expands TV Ad Services with GCC Arabic Team

This N That Communications LLC, a prominent U.S.-based TV and production company, is strengthening its global presence with the launch of a dedicated Arabic-speaking team. This move signals a strategic expansion into the GCC region, enhancing the company’s capacity to deliver bilingual, culturally relevant advertising campaigns across both American and Middle Eastern markets. The expansion comes...

entertainment 15 Apr 2025