Quantela, a leading provider of data analytics solutions for the media industry, has entered a strategic partnership with CVIEW, a pioneering operator of healthcare Digital Advertising Assets networks. This collaboration, supported by Digital Alpha as the lead investor, aims to expand CVIEW's network to over 7,000 medical centers across the U.S., significantly enhancing patient engagement and communication.

• Expansion of CVIEW’s Network
  The partnership will enable CVIEW to integrate engaging health and wellness content seamlessly into medical centers. With the addition of CVIEW kiosks, clinics can deliver specific messaging that informs and empowers patients during their visits.

• Transforming Patient Engagement
  By leveraging Quantela's data platform, CVIEW aims to revolutionize patient engagement and Point of Care marketing. The platform will create opportunities for brands to reach a targeted and captive audience, delivering customized, data-driven content within health-focused environments.

• Measuring Impact and ROI
  Quantela’s platform enables campaign managers to assess campaign performance and return on investment (ROI) by tapping into the potential of the Point of Care network, allowing for data-driven decision-making.

Leadership Insights:

• Amr Salem, CEO of Quantela, commented, “This collaboration represents a significant breakthrough in leveraging data to improve Digital Advertising Assets performance. Our platform integrates Operational Technology (OT) and Information Technology (IT), addressing data challenges across various sectors, including healthcare.”

• Sam Cascio, Co-founder & Managing Partner of CVIEW, stated, “This strategic partnership marks a pivotal moment for CVIEW as we innovate and expand our presence in healthcare facilities. We aim to reshape how healthcare providers connect with patients and communities.”

• Daniel Cascio, CEO of CVIEW, added, “The collaboration with Quantela and Digital Alpha provides the necessary financial strength and technological expertise to scale rapidly while delivering high-quality content to clinics.”

• Rick Shrotri, Founder and Managing Partner at Digital Alpha, expressed, “This transformative initiative aligns with our mission to empower digital infrastructure projects that deliver substantial long-term value.”

The partnership between Quantela and CVIEW is set to reshape healthcare communication, enhancing patient experiences and improving engagement through targeted digital advertising. This initiative not only signifies growth for CVIEW but also aims to advance the broader digital out-of-home (DOOH) ecosystem in healthcare.