Dstillery, a leader in AI-driven ad targeting, has announced a strategic partnership with Equativ, the global independent ad platform. This collaboration aims to empower brands and agencies by providing seamless access to Dstillery's audience solutions integrated into Equativ Buyer Connect (EBC), Equativ's curation platform.

• Enhancing Programmatic Strategies
  In the competitive advertising landscape, leveraging audience data is essential for optimizing programmatic strategies. Precise targeting and personalization through audience data enable advertisers to effectively reach specific segments, enhancing engagement and conversion rates while maximizing budget efficiency.

• Dynamic Optimization and Insights
  Dstillery's audience data supports dynamic optimization with real-time adjustments, cross-device tracking, and valuable insights into campaign performance, providing advertisers with a competitive edge.

• Access to Dstillery’s Audience Solutions
  Through this partnership, advertisers can now directly access Dstillery’s extensive suite of pre-built segments within the Equativ marketplace, along with the option to create custom segments for enhanced precision.

• Innovative Targeting Technologies
  Dstillery's technology includes:

  • User-Based Technology: Offers over 15,000 distinct audiences based on behavioral, demographic, search-based, and partner data, refreshed every 24 hours.
  • ID-free® Technology: Provides AI-driven targeting without user tracking, available through PMP or Predictive Bidding. This technology has demonstrated improved conversion rates per dollar spent compared to cookie-based targeting, delivering scalable performance across display, in-app, and CTV ads.

Leadership Insights:

• Jennifer Zeghibe, Sr. Director of Strategic Partnerships at Dstillery, stated, “Integrating Dstillery's ready-to-activate pre-built audiences into the Equativ platform is a pivotal moment in our mission to redefine ad targeting possibilities. Together with Equativ, we're expanding access for advertisers to reach our innovative technology, equipping brands and agencies with the tools for greater campaign success.”

• Claude Spasevski, SVP of Retail Media & Data at Equativ, remarked, “Advertisers seeking a blend of control, flexibility, and reach are increasingly using bespoke deal-building solutions. Partnering with Dstillery adds AI-powered targeting, allowing buyers on our platform to achieve greater media selection precision. We are excited to see how this refinement improves relevance and outcomes for advertisers and audiences alike.”

The partnership between Dstillery and Equativ marks a significant advancement in ad targeting capabilities, providing advertisers with the tools they need to enhance engagement and optimize their campaigns effectively. This collaboration is set to redefine the possibilities in the world of digital advertising.