As 360PR+ approaches its 25th anniversary, the communications and marketing agency has proudly achieved B Corporation certification. This prestigious certification follows a rigorous evaluation by B Lab, assessing the company’s impact on various aspects such as purpose, ethics, transparency, employee wellness, engagement, and its economic and environmental footprint within the communities it serves. With this certification, 360PR+ joins a global community of businesses committed to using their operations as a force for good.

Laura Tomasetti, founder and CEO of 360PR+, expressed the significance of the certification:
"To do that authentically, we must hold ourselves to the highest possible standards – our certification as a B Corporation is validation of that and a testament to all of our employees, whose engagement and feedback makes us better every day."

What Does B Corporation Certification Mean?

A B Corporation certification is awarded to companies that demonstrate high standards of social and environmental performance, accountability, and transparency. Certified companies undergo a rigorous evaluation by B Lab, a non-profit organization that certifies companies based on their contributions to society and the environment.

Over 9,000 B Corporations globally across a range of sectors are certified by B Lab. The certification is a symbol of a company’s commitment to balancing profit with purpose, ensuring that business success is not only measured by financial growth but by its positive impact on the world.

360PR+ and Its Long-Standing Commitment to Positive Change

360PR+ has always been dedicated to representing brands that prioritize doing good for society. Over the years, the agency has worked with several B Corporations, including Blue Wave Solar, Full Circle Home, Pete & Gerry’s Organic Eggs, Stonyfield, and Vermont Creamery, helping these brands amplify their purpose-driven messages.

Through its B Corporation certification, 360PR+ demonstrates its commitment to upholding the same standards of integrity and responsibility that its clients follow. This includes creating a positive workplace culture, promoting employee wellness, and ensuring that the agency's operations have a meaningful and positive impact on both people and the environment.

A Partnership for Growth: 360PR+ and PROI Worldwide

Based in New York, 360PR+ is also a proud partner in PROI Worldwide, a network offering clients in-market resources in over 100 cities across North America and globally. This partnership expands the agency’s reach and ability to impact positive change at a global scale, offering clients innovative and impactful communications strategies.

Additionally, 360PR+ has completed the WBENC process, certifying it as a women-owned business, further enhancing its dedication to diversity and inclusion in the workplace.

A Legacy of Purpose-Driven Success

360PR+’s B Corporation certification represents more than just a milestone in the agency’s history. It reinforces the agency’s dedication to doing good—not only for its clients but for its employees, communities, and the environment. This commitment to ethical business practices and positive change will continue to guide 360PR+ as it grows and strengthens its position as a leader in integrated communications.