Demandbase, a leader in account-based go-to-market (GTM) solutions for B2B enterprises, has unveiled Agentbase, a suite of innovative AI agents designed to streamline workflows and accelerate decision-making for revenue teams. Powered by Amazon Web Services (AWS), Agentbase combines cutting-edge AI technologies to turn complex data and workflows into actionable, conversational insights that drive smarter business decisions.

The launch of Agentbase includes two key innovations: Filter Agent and Action Agent, which are being developed in collaboration with the AWS GenAI Innovation Center. These AI-driven agents are poised to transform how B2B companies engage with data, boosting productivity, improving campaign precision, and reducing the time it takes to turn insights into actionable results.

Agentbase: Driving Smarter Decisions and Accelerated Revenue Growth

Built on a foundation of proven AI technologies like intent analysis and account summaries, Agentbase is designed to streamline GTM workflows, enhance campaign effectiveness, and generate tangible business outcomes. Early results show that campaigns utilizing the platform's agents saw 40% higher click-through rates and 25% more page visits, showcasing its potential to significantly improve marketing performance.

Francessca Vasquez, Vice President of Professional Services and Generative AI Innovation Center at AWS, highlighted the impact of Agentbase on B2B companies:

"Demandbase has leveraged Amazon Bedrock to build Agentbase agents, transforming how B2B companies access and act on critical business intelligence. These innovations make complex data more accessible while delivering meaningful business outcomes."

The Power of AI-Driven Automation for B2B Sales Teams

The Agentbase platform is built to empower B2B companies by enhancing how sales and marketing teams interact with data. The suite includes multiple AI agents, each designed to improve specific aspects of the go-to-market (GTM) process:

1. Filter Agent: Helps users analyze data with natural language capabilities, simplifying the process of filtering through complex datasets.

2. Action Agent: Automates the decision-making process, helping teams quickly identify actionable insights and opportunities for engagement.

Together, these agents reduce friction in how teams access insights, enabling them to act faster, smarter, and more effectively across the sales lifecycle. The platform is already deployed across numerous companies, including beta testers from Demandbase’s AI Design Partner Program, such as Equifax, SAP Concur, SentinelOne, NetApp, and T-Mobile.

Accelerating the Future of GTM with AWS and Demandbase

The collaboration between Demandbase and AWS is setting the stage for the future of AI-powered GTM strategies. By leveraging Amazon Bedrock, a platform that helps businesses build and deploy AI solutions at scale, Demandbase is ensuring that its agents are not only secure and scalable but also capable of driving measurable business impact.

Gabe Rogol, CEO at Demandbase, emphasized the significance of this partnership:
"The next era of GTM is here: Assisted automation and insights powered by AI. Agentbase is enabling revenue teams to quickly uncover powerful information and make strategic decisions across the go-to-market lifecycle."

The future of GTM is rapidly evolving, and the collaboration between Demandbase and AWS is pivotal in this transformation. Together, they are empowering businesses to scale their efforts and make data-driven decisions with precision and speed.

Looking Ahead: Multi-Agent Collaboration and Expanded Capabilities

Demandbase is committed to further enhancing Agentbase's capabilities by enabling multi-agent collaboration, which will provide even more comprehensive B2B intelligence and automation. As the platform continues to evolve, businesses will have access to even more powerful tools to analyze buying group scores, pipeline opportunities, and other critical data points.

To learn more about Demandbase Agents and how they’re revolutionizing GTM, visit the Demandbase website.

Join Demandbase at SaaStr 2025

Gabe Rogol, CEO at Demandbase, and Arym Diamond, Head of North America Data & AI Sales at AWS, will be discussing how AI is redefining the future of GTM at SaaStr 2025. The session will be held on Wednesday, May 14 at 3:50 p.m. PT. Don’t miss this opportunity to explore the cutting-edge innovations shaping the future of B2B sales and marketing.