Captiv8, the leading influencer marketing platform for enterprise brands, has announced a strategic partnership with Perplexity for Startups to enhance its platform with advanced AI capabilities. The collaboration integrates Perplexity's Sonar models into Captiv8's workflow, transforming influencer campaign planning, execution, and reporting for brands and agencies worldwide.

By embedding AI-powered features directly into the platform, Captiv8 now offers faster insights, smarter decision-making, and stronger campaign performance, all within the platform's secure environment. This innovation enables clients to unlock the full potential of influencer marketing, significantly improving campaign outcomes.

Reimagining Campaign Intelligence with AI

Managing influencer campaigns involves navigating countless variables—from creator discovery to mid-flight optimization. Captiv8 recognized a key challenge: clients were spending too much time analyzing data or relying on external tools. With 60% of marketers planning to use AI to improve campaign results, Captiv8 responded by integrating AI directly into its core workflow with Perplexity's technology.

Krishna Subramanian, Co-founder & CEO of Captiv8, said,
"With Perplexity, we've built an intelligent co-pilot into the Captiv8 experience. It's not just about saving time—it's about unlocking creative potential and achieving better results."

Smarter Tools, Embedded in Workflow

The partnership introduces a suite of AI-powered features that streamline every stage of campaign execution. By using Perplexity's Sonar models, Captiv8 has enhanced its platform with tools that simplify the influencer marketing process:

1. Creator Vetting & Justification: Perplexity's Sonar API analyzes creator data (demographics, engagement, tone) and instantly generates justifications for brand-fit, saving clients hours of manual work.

2. AI Assistant: Clients can ask natural language questions like, "Which creators over-index with Gen Z in France?" or "Why did engagement dip on Day 3?" and get immediate, actionable answers.

3. Brand Safety Scoring: Captiv8’s Media Safety tool flags unsafe content and assigns a risk score, helping clients make informed partnership decisions with Sonar's real-time web research.

4. Automated Wrap Reports: Sonar’s advanced reasoning model compiles post-campaign summaries, combining key metrics, insights, and takeaways into polished reports—delivered in minutes instead of days.

All these tools are seamlessly integrated into Captiv8's user interface, eliminating the need for external data exports or third-party tools. The integration with Perplexity ensures that all campaign data remains private and protected with secure, zero-day retention.

Impact: Speed, Precision, and Results

The integration of AI has already delivered measurable results for early adopters. Brands and agencies have reported faster planning cycles, more precise targeting, and higher ROI. Tasks that once took days—such as influencer discovery or report generation—now take just minutes. AI now enables teams to identify trends, address performance dips, and optimize content on the fly, driving real-time improvements and long-term success.

Subramanian added,
"Thanks to Perplexity and their Startup program, we're providing clients with capabilities they've never had before. AI is no longer a buzzword—it's become the engine behind how our customers work and win."

A New Standard for AI in Marketing Workflows

Taz Patel, Head of Advertising at Perplexity, stated,
"Captiv8 is setting a new standard for AI in marketing workflows. By embedding our technology directly into campaign execution, we're helping brands make smarter, faster decisions that translate into more dollars flowing to creators and measurable impact in social commerce. It's an exciting step forward for the ecosystem."

With this partnership, Captiv8 continues to cement its position as a leader in influencer marketing innovation. The integration of Perplexity's AI tools is helping brands and agencies navigate the rapidly evolving influencer landscape with ease, unlocking new opportunities for growth and engagement.