Data Axle, a leader in data-driven solutions, has launched ProfileFuse™, a next-generation platform designed to seamlessly connect business and consumer profiles using AI-driven identity resolution. ProfileFuse is the successor to Data Axle’s groundbreaking B2C Link dataset and offers brands a precision-driven approach to engage customers and prospects more effectively. This innovative tool is designed to drive engagement, retention, and growth by creating more meaningful connections through comprehensive customer insights.

For over two decades, Data Axle has been at the forefront of unifying business and consumer datasets. With ProfileFuse, the company builds on this legacy, offering brands a dynamic solution to understand and interact with customers across both business and consumer identities.

What Is ProfileFuse™ and How Does It Work?

ProfileFuse™ connects business contacts with their corresponding consumer identities, enabling brands to recognize and reach individuals with greater precision. With over 100 million high-confidence linkages, ProfileFuse helps brands better understand their customers, offering a unique advantage in an increasingly fragmented landscape where the lines between business and consumer activities are rapidly blurring.

Powered by AI-driven identity resolution, ProfileFuse not only provides deep insights into customer identities but also enhances engagement by facilitating synchronized messaging and data activation. This tool is designed to help brands move from insight to execution with flexibility and efficiency, offering several deployment options to suit various business needs.

The Evolution of Consumer Insights: Why ProfileFuse Matters

As consumer behaviors continue to evolve across devices and touchpoints, understanding the full identity of a customer is no longer just about recognizing them as a consumer or business contact separately. According to Data Axle’s survey of 1,000 U.S. consumers and 1,000 industry professionals, 72% of consumers stated that they would feel more connected to brands offering experiences based on their entire identities. Yet, fewer than 40% of marketers integrate psychographic data to create truly connected experiences.

Andy Frawley, CEO of Data Axle, explains:

"True customer insight comes from connecting the dots between who someone is as a consumer and who they are professionally. ProfileFuse enables that connection, helping brands synchronize their data, messaging, and activation across both identities."

Features of ProfileFuse™

ProfileFuse provides brands with a suite of features to enhance customer engagement and retention:

• Expanded Audience Reach: Improved identity linkages allow brands to reach customers more precisely across different segments.

• Enhanced Lead Conversion: More accurate customer profiles result in better-targeted sales efforts and higher conversion rates.

• Omnichannel Retargeting: The ability to retarget customers more effectively across various platforms and touchpoints.

• Stronger Account-Based Marketing: Personalization at scale, enabling brands to create more meaningful interactions with key accounts.

• Customer Relationship Management (CRM): Enriches CRM systems with additional identity markers for a more complete customer view.

• Privacy-First Resolution: Supports compliance with data privacy regulations and builds customer trust through ethical data practices.

Integration with Leading Marketing and Cloud Ecosystems

ProfileFuse can be integrated into existing marketing ecosystems, including platforms like Snowflake, Google Cloud, Salesforce, Adobe, LiveRamp, and The Trade Desk. This flexibility helps brands activate data directly within the tools they are already using, ensuring seamless operations and better-targeted campaigns.

It can also be embedded into Data Axle’s Audience360® solution, allowing brands to create a brand-specific data foundation that powers smarter, more effective marketing strategies.

Unlocking New Opportunities with ProfileFuse™

With ProfileFuse, Data Axle continues to pioneer solutions that unify B2B and B2C data, helping brands engage customers at a more personal and effective level. By connecting consumers’ personal and professional identities, ProfileFuse enables companies to enhance customer interactions, improve marketing outcomes, and maintain trust through privacy-first identity resolution.

As the data landscape evolves, ProfileFuse positions brands to thrive by unlocking deeper customer insights, ultimately leading to growth, retention, and long-lasting relationships.