Datatonic Taps Stephen Charko to Spearhead Americas Expansion as AI Demand Surges | Martech Edge | Best News on Marketing and Technology
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Datatonic Taps Stephen Charko to Spearhead Americas Expansion as AI Demand Surges

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Datatonic Taps Stephen Charko to Spearhead Americas Expansion as AI Demand Surges

Datatonic Taps Stephen Charko to Spearhead Americas Expansion as AI Demand Surges

GlobeNewswire

Published on : Nov 25, 2025

Datatonic has appointed Stephen Charko as Head of Sales, Americas, marking a pivotal move as enterprise adoption of AI accelerates. The ten-time Google Cloud Partner of the Year is deepening its North American footprint, and Charko is now tasked with scaling the firm’s AI, data, and analytics business across major verticals including telecom, media, retail, agencies, and financial services.

Based in Toronto, Charko joins Datatonic with a track record of building and commercializing high-impact analytics programs. At KPMG Canada, he more than doubled the Deal Advisory Analytics practice, posting 50%+ year-over-year growth. His earlier leadership roles at Gartner and Telemetry further solidify his experience in driving measurable business outcomes for enterprise clients.

“As we enter a new chapter of growth in the Americas, Stephen’s leadership will be key to uniting our sales vision across the AI continuum and doubling down on delivering measurable business value,” said Cyril Marques, Managing Director, Americas.

A Timely Hire as AI Maturity Reaches an Inflection Point

Charko’s appointment arrives as enterprises move from AI experimentation to full-scale deployment — and struggle to prove tangible ROI. Gartner forecasts that 30% of generative AI projects will be abandoned by end of 2025, often due to unclear business value and the lack of a scalable operational framework.

“Datatonic held the definitive position,” Charko said. “They don’t just build solutions; they engineer business advantage. With Google Cloud’s ecosystem, Datatonic helps clients move from AI experimentation to enterprise-wide profitability.”

Delivering AI That Moves the Needle

Datatonic has quickly become a go-to partner for companies with complex, high-volume data environments. The firm is already powering AI initiatives across media, financial services, retail, and entertainment, working with customers such as United Football League, Wizards of the Coast, and streaming leader Cineverse.

Under Charko, Datatonic will focus on scaling production-ready AI solutions that deliver measurable impact, such as:

  • Cloud Modernization: Its Gemini-powered Migration Accelerator has reduced dashboard load times by 80% and cut time-to-data by 75% for enterprise clients.

  • Operational Efficiency: AI-driven invoice processing has reduced per-invoice processing costs by up to 70%.

  • Data Transformation: Standardizing and enriching fragmented data pipelines to fuel analytics and AI workloads.

  • Media Search Optimization: Improving discovery speeds by 90% and reducing churn by 15% for streaming platforms.

  • Real-Time Fraud Detection: Deploying models that operate at >90% accuracy with <6% false positives, protecting an estimated $100M in annual transactions.

Expanding Datatonic’s Americas Footprint

Datatonic’s rapid growth is powered by its award-winning engineering teams and deep alignment with Google Cloud. The company is known for delivering enterprise-grade AI systems that don’t stop at prototypes — they go live, scale, and deliver results.

 

Charko’s appointment signals a clear strategy: accelerate commercial growth, strengthen enterprise partnerships, and position Datatonic as the partner of choice for organizations seeking AI with real ROI.