Blizzard Unveils Canvas Collection, a Freeski Line Built for Creative Expression | Martech Edge | Best News on Marketing and Technology
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Blizzard Unveils Canvas Collection, a Freeski Line Built for Creative Expression

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Blizzard Unveils Canvas Collection, a Freeski Line Built for Creative Expression

Blizzard Unveils Canvas Collection, a Freeski Line Built for Creative Expression

GlobeNewswire

Published on : Nov 24, 2025

Blizzard Skis is stepping into new territory with the Canvas Collection, a freeski lineup that treats the mountain as a creative medium rather than a playground built only for performance. The first release, the Canvas 108, drops on December 15 and marks a distinct shift for the long-standing brand. Instead of relying solely on engineering, Blizzard blended art, athlete input, and iterative design in a way that feels fresh for the category.

The company spent two years and cycled through more than 160 prototypes to bring Canvas to life. That level of testing signals a clear goal: build skis that reflect how modern freeride athletes move, express themselves, and shape their lines. The result is a collection that leans into individuality without sacrificing technical control.

Art Meets Engineering

Creativity sits at the center of the Canvas identity. The topsheet artwork, crafted by Japanese-Australian printmaker Penelope Misa, sets the tone. Her monotype style uses one-of-one prints that mirror the idea of a skier carving a unique line into untouched snow. Both forms require a single, irreversible gesture—no two turns or prints look the same.

Misa sees skiing and monotypes as parallel processes. Both rely on instinct. Both reflect personal expression. And both celebrate what happens when movement becomes art. That perspective shapes the visual identity of the Canvas Collection and adds cultural depth to a product usually driven solely by specs.

Developed by Skiers Who Live in the Mountains

Blizzard also let its athletes lead. Instead of creating a signature ski for one rider, the brand built a collaborative model shaped by its entire freeride roster. Skiers including Connery Lundin, Piper Kunst, Kaz Sosnkowski, and Zeb Schreiber pushed prototypes across continents, then shared direct feedback that influenced everything from flex patterns to pop profiles.

Their input gave the skis a distinct feel. The Canvas 108 balances looseness with accuracy. It can charge on demand, yet it still feels playful when a skier wants to pivot, smear, or float. Lundin explains the shift well. According to him, Blizzard allowed the team to build something different, and that freedom led them toward a design that finally feels like true self-expression.

This approach signals a broader industry trend. As brands compete for younger skiers who value style as much as stability, athlete-driven product design becomes more important. Blizzard’s decision to hand the steering wheel to its team aligns with that shift. It also positions Canvas as a next-gen product line rather than a traditional update.

Built for a New Type of Freeskiing

The first model, the Canvas 108, targets skiers who prefer to draw their own lines instead of following established tracks. It delivers a responsive feel underfoot and a lively, energetic ride. Blizzard built it for skiers who want to mix creativity with capability.

Rick Sorenson, Blizzard’s Content Marketing and Team Manager, says the collection required full creative freedom. The team experimented relentlessly, embraced failure, and rebuilt until the skis matched the vision. He frames the final product as the result of genuine collaboration between artists, athletes, and engineers.

That perspective will likely resonate with a younger demographic. Many skiers want gear that feels personal, expressive, and less locked into the traditional freeride formulas. Canvas aims directly at that crowd.

Expanding the Lineup Through 2026

The Canvas 108 is only the beginning. Two additional models—Canvas 100 and Canvas 118—arrive in North America in fall 2026.

The Canvas 100 targets skiers who want agility across the mountain. It excels when riders want to butter, float, or improvise their way down varied terrain. The Canvas 118 pushes in a different direction. It’s built for deep-snow skiers who want power and freedom without compromise.

All three skis share a common construction philosophy. Each model uses a blend of poplar and paulownia wood cores, a powder rocker, and a thin titanal strip that runs tip to tail. That mix delivers float, energy, and predictable responsiveness. Blizzard wanted the skis to feel intuitive yet expressive, and the materials support that intention.

 

From shape to story, the Canvas Collection arrives as more than a ski launch. It is Blizzard’s attempt to redefine how freeski gear can merge art, athlete insight, and engineering. And as the industry pushes toward products built for identity as much as performance, Canvas could signal where the next generation of ski design is headed.

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